Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fudan University
Skills you'll gain: Game Design, Intellectual Property, Video Game Development, Production Process, Business, Company, Product, and Service Knowledge, Regulation and Legal Compliance, Innovation, Product Marketing, Case Studies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Team Building, Communication, Strategic Thinking, Innovation, Market Analysis
Beginner · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Statistical Analysis, SPSS, Statistical Modeling, Statistical Software, Correlation Analysis, Statistical Methods, Regression Analysis, Mathematical Modeling, Data Analysis Software, Analysis, Advanced Analytics, Research Methodologies, Data Analysis
Mixed · Course · 3 - 6 Months

Indian Institute for Human Settlements
Skills you'll gain: Innovation, Sustainable Development, Environmental Issue, Social Sciences, Economics, Policy, and Social Studies, Policy Analysis, Climate Change Adaptation, Systems Thinking, Emerging Technologies, Research, Big Data
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: SQL, Generative AI, Data Visualization, Interactive Data Visualization, Database Management, Data Capture, Data Analysis, Debugging, Exploratory Data Analysis, ChatGPT, Prompt Engineering, Databases, Data Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Business Leadership, New Business Development, Strategic Thinking, Digital Content, Innovation, Content Creation, Digital Transformation, Entrepreneurial Finance, Marketing Budgets, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Financial Forecasting, Financial Analysis, Financial Modeling, Analytics, Time Series Analysis and Forecasting, Statistical Analysis, Risk Analysis, Technical Analysis, Predictive Modeling, Risk Management, Data Transformation, Machine Learning Methods, Statistical Methods, Artificial Neural Networks
Intermediate · Course · 1 - 4 Weeks

Universiteit Leiden
Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Statistical Analysis, Regression Analysis, Data Analysis, Statistical Methods, Sampling (Statistics), Probability & Statistics, Data Collection, R Programming, Data Ethics, Exploratory Data Analysis, Descriptive Statistics, Data Cleansing, Medical Privacy, Data Quality, Data Security
Beginner · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: PostgreSQL, JSON, Text Mining, Query Languages, SQL, Databases, Natural Language Processing, Database Management, Data Processing, Application Programming Interface (API), Data Storage, Python Programming
Intermediate · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Professional Networking, Professional Development, Interviewing Skills, Trend Analysis, Sales, Market Trend, LinkedIn, Spreadsheet Software, Relationship Building, Business Marketing, Presentations, Adaptability, Writing, Communication
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Unsupervised Learning, Data Analysis, Regression Analysis, Statistical Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Classification And Regression Tree (CART), Fraud detection, Machine Learning, Correlation Analysis, Scatter Plots, Market Analysis, Supervised Learning, Cross Selling
Intermediate · Course · 1 - 4 Weeks