Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Media Relations, Business Ethics, Branding, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Sharing, Marketing
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Epidemiology, Public Health, Public Health and Disease Prevention, Health Policy, Health Informatics, Biostatistics, Infectious Diseases, Health Information Management, Program Evaluation, Descriptive Analytics, Statistical Methods
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis
Beginner · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Statistical Modeling, Statistical Methods, Statistical Inference, Statistics, Statistical Analysis, Probability & Statistics, Regression Analysis, Data Analysis, R Programming, R (Software), Statistical Software, Probability, Predictive Modeling, Model Evaluation, Probability Distribution
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Customer Engagement, Target Market, Target Audience, Digital Advertising, Digital Analysis, Customer Retention, Customer Relationship Building, Search Engine Optimization, Sales Prospecting, Brand Loyalty, Digital Brand Strategy, Digital Media Strategy, Lead Generation, Prospecting and Qualification, Digital Marketing, Marketing Strategies, Strategic Communication, Customer experience strategy (CX), Digital Marketing Tools, Cash Flows
Beginner · Course · 1 - 4 Weeks
Knowledge Accelerators
Skills you'll gain: Power BI, Data Import/Export, Business Intelligence, Dashboard Creation, Business Intelligence Software, Data Transformation, Data Visualization, Dashboard, Data Visualization Software, Data Presentation, Microsoft Excel, Interactive Data Visualization, Data Cleansing, Microsoft Teams, Business Analytics, Data Analysis, Microsoft 365, Data Modeling, Microsoft Office, Data Science
Beginner · Course · 1 - 3 Months

Skills you'll gain: Database Design, Relational Databases, SQL, Database Development, Databases, R Programming, R (Software), Data Science, Query Languages, Data Access, Data Manipulation, Data Analysis
Beginner · Course · 1 - 3 Months

Aptly
Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Business Marketing, Content Scheduling, Brand Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Web Presence, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Unix Commands, Bioinformatics, grep, Unix Shell, Unix, Data Management, Information Management, Command-Line Interface, Linux Commands, Molecular Biology, Bash (Scripting Language), Big Data, Data Manipulation, File Management, Data Analysis Software, Data Processing, Bed Management, Data Pipelines, Life Sciences, Text Mining
Mixed · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Predictive Modeling, Data Manipulation, Predictive Analytics, Big Data, Data Mining, Data Analysis, Data Science, Data-Driven Decision-Making, Unsupervised Learning, Analytics, Data Analysis Software, Model Evaluation, No-Code Development, Software Installation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Data Compilation, Correlation Analysis, Data Collection, Statistical Inference, Statistics, Statistical Process Controls, Data Literacy, Statistical Software, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Statistical Hypothesis Testing, Data-Driven Decision-Making, Regression Analysis, Statistical Analysis, Analytical Skills, SAS (Software), Data Visualization
Beginner · Course · 1 - 3 Months