Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Irvine
Skills you'll gain: Presentations, English Language, Verbal Communication Skills, Communication, Non-Verbal Communication, Entrepreneurship, Business Communication, Sales, Interpersonal Communications, Sustainable Business, Project Management, Business Leadership, Communication Strategies, Productivity Software, Crisis Management, Marketing, Language Competency, Business, Vocabulary, Telecommuting
★ 4.7 (213) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Data-Driven Marketing, Drive Engagement, Driving engagement, Content Development and Management, Marketing Budgets, Brand Marketing, Paid media, Digital Media Strategy, Professional Networking, Branding, Brand Strategy, Brand Awareness, Budget Management, Promotions and Campaigns, Creative Design, Digital Marketing, Promotional Strategies, Social Media Strategy, Media Strategy, Customer Analysis
★ 4.7 (23) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Brand Management, Brand Strategy, Branding, Marketing Analytics, Data-Driven Decision-Making, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Communication
★ 4.7 (191) · Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Logistic Regression, Forecasting, Data Processing, Predictive Analytics, Predictive Modeling, Statistical Modeling, Data Analysis, Market Data, Analytics, Regression Analysis, Data Preprocessing, Model Evaluation, Python Programming, Probability & Statistics, Data Ethics, Probability, Ethical Standards And Conduct
★ 4.5 (43) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing
★ 4.4 (101) · Beginner · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Business Leadership, Dashboard Creation, Strategic Leadership, Prompt Engineering Tools, Project Management, Generative AI Agents, AI powered creativity, ChatGPT, Generative AI, Email Marketing, Digital Marketing, Leadership and Management, Artificial Intelligence and Machine Learning (AI/ML), Deepseek, Artificial Intelligence, Initiative and Leadership, Responsible AI, Business, Business Operations
★ 4.6 (20) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Engineering, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Integration, Data Warehousing, Software Engineering Tools, Data Import/Export, Stored Procedure, Data Sharing, SQL, Data Analysis, GitHub, Microsoft Visual Studio, Command-Line Interface, Application Deployment
★ 4.7 (146) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Data-Driven Marketing, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing
★ 4.4 (13) · Beginner · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Social Studies, Strategic Thinking, Business Strategy, Innovation, Business Planning, Economic Development, Social Sciences, New Business Development, Environmental Social And Corporate Governance (ESG), Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economics, Policy, and Social Studies, Entrepreneurship, Corporate Sustainability, Socioeconomics, International Finance
★ 4.8 (520) · Beginner · Specialization · 1 - 3 Months

EDHEC Business School
Skills you'll gain: Investment Management, Portfolio Management, Asset Management, Investments, Portfolio Risk, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Financial Modeling, Supervised Learning, Predictive Analytics, Market Data, Feature Engineering, Unsupervised Learning, Regression Analysis, Statistical Methods, Analysis, Estimation, Risk Analysis, Computer Science
★ 3.1 (332) · Intermediate · Course · 1 - 3 Months

Universidade de São Paulo
Skills you'll gain: Econometrics, Regression Analysis, Statistical Inference, Statistical Methods, Statistical Hypothesis Testing, Statistical Modeling, Statistical Analysis, Correlation Analysis, Economics, Probability & Statistics, Time Series Analysis and Forecasting, Data Analysis
★ 4.5 (173) · Intermediate · Course · 1 - 3 Months

MathWorks
Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Data Visualization, Plot (Graphics), Supervised Learning, Dimensionality Reduction, Data Presentation, Data Integration, Scientific Visualization, Statistical Visualization, Data Preprocessing, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Classification Algorithms, Model Training, Technical Communication, Data Analysis, Machine Learning Methods
★ 4.8 (1.1K) · Beginner · Specialization · 3 - 6 Months