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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fudan University

    游戏产业概论

    Skills you'll gain: Game Design, Intellectual Property, Video Game Development, Production Process, Business, Company, Product, and Service Knowledge, Regulation and Legal Compliance, Innovation, Product Marketing, Case Studies

    3.6
    Rating, 3.6 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Product Strategy: Lifecycle, Data Insights, Collaboration

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Team Building, Communication, Strategic Thinking, Innovation, Market Analysis

    3.8
    Rating, 3.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Statistical Analysis, SPSS, Statistical Modeling, Statistical Software, Correlation Analysis, Statistical Methods, Regression Analysis, Mathematical Modeling, Data Analysis Software, Analysis, Advanced Analytics, Research Methodologies, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    94 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Preview
    Preview
    I

    Indian Institute for Human Settlements

    Shaping Urban Futures

    Skills you'll gain: Innovation, Sustainable Development, Environmental Issue, Social Sciences, Economics, Policy, and Social Studies, Policy Analysis, Climate Change Adaptation, Systems Thinking, Emerging Technologies, Research, Big Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    57 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Piktochart pour les débutants

    Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Chat with Your Data: Generative AI-Powered SQL Data Analysis

    Skills you'll gain: SQL, Generative AI, Data Visualization, Interactive Data Visualization, Database Management, Data Capture, Data Analysis, Debugging, Exploratory Data Analysis, ChatGPT, Prompt Engineering, Databases, Data Quality

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Sciences Po

    Be entrepreneurial in Cultural Industries in the digital age

    Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Business Leadership, New Business Development, Strategic Thinking, Digital Content, Innovation, Content Creation, Digital Transformation, Entrepreneurial Finance, Marketing Budgets, Consumer Behaviour

    4.1
    Rating, 4.1 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Analítica financiera​

    Skills you'll gain: Financial Forecasting, Financial Analysis, Financial Modeling, Analytics, Time Series Analysis and Forecasting, Statistical Analysis, Risk Analysis, Technical Analysis, Predictive Modeling, Risk Management, Data Transformation, Machine Learning Methods, Statistical Methods, Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    97 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Population Health: Responsible Data Analysis

    Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Statistical Analysis, Regression Analysis, Data Analysis, Statistical Methods, Sampling (Statistics), Probability & Statistics, Data Collection, R Programming, Data Ethics, Exploratory Data Analysis, Descriptive Statistics, Data Cleansing, Medical Privacy, Data Quality, Data Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    JSON and Natural Language Processing in PostgreSQL

    Skills you'll gain: PostgreSQL, JSON, Text Mining, Query Languages, SQL, Databases, Natural Language Processing, Database Management, Data Processing, Application Programming Interface (API), Data Storage, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    148 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IESE Business School

    Career Path Essentials

    Skills you'll gain: Professional Networking, Professional Development, Interviewing Skills, Trend Analysis, Sales, Market Trend, LinkedIn, Spreadsheet Software, Relationship Building, Business Marketing, Presentations, Adaptability, Writing, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Cluster Analysis, Association Mining, and Model Evaluation

    Skills you'll gain: Unsupervised Learning, Data Analysis, Regression Analysis, Statistical Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Classification And Regression Tree (CART), Fraud detection, Machine Learning, Correlation Analysis, Scatter Plots, Market Analysis, Supervised Learning, Cross Selling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • 游戏产业概论: Fudan University
  • Product Strategy: Lifecycle, Data Insights, Collaboration: Coursera
  • Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话): The Chinese University of Hong Kong
  • Shaping Urban Futures: Indian Institute for Human Settlements
  • Piktochart pour les débutants: Coursera
  • Chat with Your Data: Generative AI-Powered SQL Data Analysis: Vanderbilt University
  • Be entrepreneurial in Cultural Industries in the digital age: Sciences Po
  • Analítica financiera​: Universidad de los Andes
  • Population Health: Responsible Data Analysis: Universiteit Leiden
  • JSON and Natural Language Processing in PostgreSQL: University of Michigan

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Market (economics) (28)
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Digital Marketing (13)
Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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