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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Economics, Policy, and Social Studies, Resource Allocation, Market Analysis, Policy Analysis, Public Policies, Decision Making, Investment Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    276 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Recruiting Analytics and Talent Pipeline Management

    Skills you'll gain: Recruitment, Talent Recruitment, Talent Pipelining, Professional Networking, Recruitment Strategies, Relationship Building, Talent Sourcing, Performance Metric, Applicant Tracking Systems, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Performance Improvement, Performance Reporting, Market Research, Performance Analysis, Key Performance Indicators (KPIs), Analytics

    5
    Rating, 5 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Leading a Family Business

    Skills you'll gain: Succession Planning, Innovation, Business Modeling, Value Propositions, Governance, Entrepreneurship, Lean Methodologies, Leadership and Management, Product Development, Organizational Leadership, Leadership, Business Leadership, Business Architecture, New Product Development, Ideation, People Development, Business Strategies, Strategic Leadership, Sales Presentations, Leadership Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    61 reviews

    Advanced · Specialization · 3 - 6 Months

  • P

    Packt

    3D Modeling for 3D Printing and Laser Cutting on Fusion 360

    Skills you'll gain: Visualization (Computer Graphics), Design Software, Software Installation, Functional Design, Technical Design, Prototyping, Design, Model Optimization, User Interface (UI), Data Import/Export

    5
    Rating, 5 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Getting Started with Facebook Pixel

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Social Media Marketing, Social Media Campaigns, Personalized Campaigns, Online Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Web Analytics, Systems Integration

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    M

    Michigan State University

    Getting Your Film off the Ground

    Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Grant Applications, Digital Media Strategy, Digital Brand Strategy, Social Media Content, Social Media, Social Media Strategy, Stakeholder Engagement, Social Media Marketing, Brand Marketing, Web Presence, Campaign Planning, Content Strategy, Drive Engagement, Content Creation, Prospecting and Qualification

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Business Model Canvas

    Skills you'll gain: Target Audience, Target Market, Value Propositions, Operating Cost, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Business Planning, Strategic Thinking, Entrepreneurship, Business Strategy, Resource Management, New Business Development, Resource Allocation, Revenue Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Consolidando empresas: Estrutura jurídica e financeira

    Skills you'll gain: Intellectual Property, Tax Management, Labor Law, Business Modeling, Tax Planning, Regulation and Legal Compliance, Cash Management, Business Valuation, Labor Compliance, Entrepreneurial Finance, Regulatory Compliance, Mergers & Acquisitions, Entrepreneurship, Corporate Tax, Financial Analysis, New Business Development, Investments, Commercial Laws, Tax Laws

    4.6
    Rating, 4.6 out of 5 stars
    ·
    490 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Ads Search Certification Preparation

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Campaign Management, Online Advertising, Digital Advertising, Registration, Marketing, Advertising, Digital Marketing

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media Campaigns with AI: From Strategy to Design

    Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, AI powered creativity, Social Media Management, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Campaign Planning, Design Elements And Principles, Data Import/Export

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Photoshop image editing, compositing and AI

    Skills you'll gain: Adobe Firefly, Visual Storytelling, Adobe Photoshop, Photo Editing, AI powered creativity, Adobe Creative Cloud, Image Quality, Color Theory, Generative AI, AI Workflows, Editing, Graphics Software, Graphic and Visual Design, Creative Design, Design Software, Storytelling, Design, Creative Thinking, Creativity, Portfolio Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Capstone - Launch Your Own Business!

    Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Web Presence, Production Planning, Operations, Accounting, Bookkeeping, Ledgers (Accounting), Small Business Accounting, New Business Development, Demand Generation, Business Development, Commercial Laws, Owned Media, Digital Media Strategy, Financial Statements, Marketing, Promotional Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    150 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior: University of Rochester
  • Recruiting Analytics and Talent Pipeline Management: Automatic Data Processing, Inc. (ADP)
  • Leading a Family Business: Tecnológico de Monterrey
  • 3D Modeling for 3D Printing and Laser Cutting on Fusion 360: Packt
  • Getting Started with Facebook Pixel: Coursera
  • Getting Your Film off the Ground: Michigan State University
  • Business Model Canvas: Coursera
  • Consolidando empresas: Estrutura jurídica e financeira: Universidade de São Paulo
  • Google Ads Search Certification Preparation: Aptly
  • Social Media Campaigns with AI: From Strategy to Design: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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