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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, User Interface and User Experience (UI/UX) Design, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance

    ★ 4.6 (379) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    A Start Guide: Product Marketing Using G Suite

    Skills you'll gain: Product Lining, Product Planning, Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Product Development, Product Flow Diagram, Performance Analysis

    ★ 4.3 (41) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Marketing Effectiveness, Consumer Behaviour, Brand Strategy, Brand Marketing, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Competitive Analysis, Brand Awareness, Market Research

    ★ 4.8 (1.8K) · Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Product Management

    Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Collaborative Software, Product Management, AI Product Strategy, Wireframing, Agile Product Development, A/B Testing, Project Estimation, Microsoft Teams, Agile Software Development, Agile Project Management, Product Strategy, Product Planning, Jira (Software), Estimation, Project Management Software, Productivity Software

    ★ 4 (12) · Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Product Strategy in the age of GenAI

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    ★ 4.3 (136) · Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Create and Design Digital Products using Canva

    Skills you'll gain: Canva (Software), Digital Design, Design Elements And Principles, Product Design, Design Software, Graphic and Visual Design Software, Creative Design, Color Theory, Graphic Design, Intellectual Property, Product Promotion, Digital Marketing Tools, E-Commerce, Direct Selling, Color Matching, Digital Publishing, Digital Content, Digital Assets, Marketing

    ★ 4.4 (1.4K) · Advanced · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Marketing in the Age of AI

    Skills you'll gain: Online Advertising, LLM Application, AI Enablement, Branding, Natural Language Processing, Machine Learning Algorithms

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Marketing Strategy: Consumer Insight to Positioning

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Brand Marketing, Marketing Channel, Product Marketing, Digital Marketing, Advertising Campaigns, Value Propositions, Marketing Analytics, Brand Management, Market Analysis, Promotional Strategies, Market Opportunities, Target Market, Cross-Channel Marketing, Competitive Analysis, Online Advertising

    ★ 4.7 (19K) · Intermediate · Specialization · 1 - 3 Months

  • I

    IBM

    Product Management: Capstone Project

    Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Planning, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Competitive Analysis, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Marketing Planning, Marketing Collateral, Growth Strategies

    ★ 4.6 (82) · Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Analyzing Product Opportunities with Creately

    Skills you'll gain: Market Opportunities, Product Strategy, Competitive Analysis, Business Strategy, Product Planning, New Business Development, Business Solutions, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Growth Strategies, Innovation

    ★ 4.6 (42) · Intermediate · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    Launch Digital Products with ChatGPT & AI

    Skills you'll gain: ChatGPT, Podcasting, AI Product Strategy, Content Creation, Coaching, Web Presence, Course Development, AI Enablement, Ideation, Entrepreneurship, Digital Assets, Artificial Intelligence, WordPress, Marketing Strategies, E-Commerce, Web Development, Digital Transformation, Digital Marketing, Writing, Business Acumen

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Personalized Campaigns, Email Automation, ChatGPT, Dashboard, Email Marketing, Workflow Management, Marketing Analytics, Customer Relationship Management (CRM) Software, AI Integrations, Key Performance Indicators (KPIs)

    ★ 4.8 (11) · Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Crafting User-First Product Experiences in the AI Era: Microsoft
  • A Start Guide: Product Marketing Using G Suite: Coursera
  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
  • Product Management: Packt
  • Product Strategy in the age of GenAI: Coursera
  • Create and Design Digital Products using Canva: Coursera
  • Marketing in the Age of AI: University of Maryland, College Park
  • Marketing Strategy: Consumer Insight to Positioning: University of Illinois Urbana-Champaign
  • Product Management: Capstone Project: IBM
  • Analyzing Product Opportunities with Creately: Coursera

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Social Media Marketing (9)
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