Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of Virginia
Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Product Lifecycle Management, Design Thinking, Product Roadmaps, Customer Insights, Agile Methodology, Customer Engagement, Product Testing, Web Analytics, Data-Driven Decision-Making, Growth Strategies, User Story, Lean Methodologies
Beginner · Course · 1 - 4 Weeks

Packt
Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Product Management, AI Product Strategy, Wireframing, A/B Testing, Agile Product Development, Microsoft Teams, Product Strategy, Product Planning, Jira (Software), Product Requirements, Estimation, Project Management, Agile Project Management, ChatGPT, Kanban Principles, User Story
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Product Strategy, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Brand Management, Product Lifecycle Management, Business Analysis, Value Propositions, Target Market, Consumer Behaviour, Market Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Design, Digital Design, Product Design, Graphic and Visual Design Software, Color Theory, Graphic Design, Intellectual Property, Product Promotion, E-Commerce, Direct Selling, Digital Content, Digital Assets, Marketing, Marketing Collateral
Advanced · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Marketing, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Marketing Planning, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance
Beginner · Course · 1 - 4 Weeks

S.P. Jain Institute of Management and Research
Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions
Beginner · Course · 1 - 3 Months

Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Data-Driven Decision-Making, Cross-Functional Collaboration, Communication, Strategic Thinking, Innovation, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications
Intermediate · Specialization · 3 - 6 Months

Simplilearn
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Marketing Automation, Performance marketing, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising, Key Performance Indicators (KPIs), Competitive Analysis, Business Metrics
Beginner · Course · 1 - 4 Weeks