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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: Step 3 - Become a High-Performer

    Skills you'll gain: Overcoming Objections, Closing (Sales), Selling Techniques, Consultative Selling, Sales, General Sales Practices, Sales Process, Sales Presentations, Solution Selling, Sales Prospecting, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Customer Retention, Negotiation, Value Propositions, Return On Investment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Data Ethics, AI Personalization, Sales Process, Sales Presentation, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Prompt Engineering, Microsoft Copilot, Customer Analysis, Customer Relationship Management, Sales Strategy, Law, Regulation, and Compliance, Workflow Management, Sales, Responsible AI, Sales Presentations, Email Automation, Calendar Management

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Get Started with Cloud Native, DevOps, Agile, and NoSQL

    Skills you'll gain: Cloud-Native Computing, NoSQL, MongoDB, Agile Methodology, Cloud Development, Agile Software Development, Scrum (Software Development), Cloud Applications, Software Development, DevOps, Test Driven Development (TDD), Agile Project Management, Software Development Methodologies, CI/CD, Behavior-Driven Development, Continuous Integration, Continuous Delivery, Application Development, Cloud Deployment, Continuous Deployment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce: Social Media Ads for Sales Success

    Skills you'll gain: Meta Ads Manager, Campaign Planning, Data-Driven Marketing, Conversion Funnel Analysis, Performance marketing, Marketing Analytics, Marketing Budgets, Target Market, Google Ads, Web Analytics, Google Analytics, E-Commerce, Budget Management, Content Creation, Account Management, Video Production, Apple iOS

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Consolidando empresas: Estrutura jurídica e financeira

    Skills you'll gain: Intellectual Property, Tax Management, Labor Law, Business Modeling, Tax Planning, Regulation and Legal Compliance, Cash Management, Business Valuation, Labor Compliance, Entrepreneurial Finance, Regulatory Compliance, Mergers & Acquisitions, Entrepreneurship, Corporate Tax, Financial Analysis, New Business Development, Investments, Commercial Laws, Tax Laws

    4.6
    Rating, 4.6 out of 5 stars
    ·
    490 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Market your new business with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Promotional Materials, Design, Dashboard, Design Elements And Principles, Marketing Materials, Marketing Collateral, Color Theory, Graphic and Visual Design Software, Graphic Design, Branding, Content Creation, Marketing, Advertising, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    36 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Photoshop image editing, compositing and AI

    Skills you'll gain: Adobe Firefly, Visual Storytelling, Adobe Photoshop, Photo Editing, AI powered creativity, Adobe Creative Cloud, Image Quality, Color Theory, Generative AI, AI Workflows, Editing, Graphics Software, Graphic and Visual Design, Creative Design, Design Software, Storytelling, Design, Creative Thinking, Creativity, Portfolio Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    How to edit and improve a Facebook Ad

    Skills you'll gain: Facebook, Meta Ads Manager, Social Media Campaigns, Social Media Content, Social Media Marketing, Online Advertising, Target Audience, Advertising Campaigns, Advertising, Social Media Strategy, Digital Advertising, Customer Insights, Social Media Analytics, Editing

    4
    Rating, 4 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Leeds

    How to Get Into Robotics

    Skills you'll gain: Robotics, Automation, Automation Engineering, Artificial Intelligence, Manufacturing and Production, Engineering, Data Ethics, Biomedical Engineering, Computer Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Advertise and grow your business on Facebook with Canva

    Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Organizational Skills, Content Creation, Advertising, Branding, Social Media Marketing, Dashboard, Marketing, Graphic Design, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Strategic Thinking, Business Strategy, Competitive Analysis, Business Strategies, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Organizational Strategy, Market Analysis, Business Analysis, Value Propositions, Case Studies, Company, Product, and Service Knowledge, Market Dynamics, Market Opportunities, Asset Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Canva Design Essentials

    Skills you'll gain: Canva (Software), Typography, Logo Design, Style Guides, Graphic Design, Graphic and Visual Design, Color Theory, Design, Motion Graphics, Branding, AI powered creativity, Computer Graphic Techniques, Visual Design, Digital Design, Creative Design, Design Elements And Principles, Content Creation, Photo Editing, File Management, Layout Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Professional Selling: Step 3 - Become a High-Performer: Kennesaw State University
  • Microsoft Sales Toolkit with Generative AI: Microsoft
  • Get Started with Cloud Native, DevOps, Agile, and NoSQL: IBM
  • Shopify eCommerce: Social Media Ads for Sales Success: Skillshare
  • Consolidando empresas: Estrutura jurídica e financeira: Universidade de São Paulo
  • Market your new business with Canva: Coursera
  • Photoshop image editing, compositing and AI: Adobe
  • How to edit and improve a Facebook Ad: Coursera
  • How to Get Into Robotics: University of Leeds
  • Advertise and grow your business on Facebook with Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Plan (11)
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Social Media Marketing (9)
Brand Management (7)

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