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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    U

    Universidade Estadual de Campinas

    Conceitos Básicos de Logística e Supply Chain

    Skills you'll gain: Logistics Management, Transportation, Supply Chain, and Logistics, Transportation Management, Logistics, Inventory and Warehousing, Inventory Management System, Supply Chain Systems, Transportation Operations, Supply Chain, Inventory Management, Inventory Control, Supply Chain Management, Service Level, Order Fulfillment, Order Management, Operating Cost, Performance Analysis, Demand Planning, Performance Measurement, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    438 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Business Management: Winning Internally

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Production Process, Financial Management, Accounting, Organizational Leadership, Business Management, Budget Management, Organizational Structure, Leadership and Management, Manufacturing Operations, Leadership, Operations Management, Business Operations, Human Resources, Human Resources Management and Planning, Business Strategies, Corporate Sustainability, Strategic Thinking, Sustainable Business, Human Resource Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Human-Centered Design for Inclusive Innovation

    Skills you'll gain: Human Centered Design, User Research, Design Thinking, Design Research, Prototyping, Qualitative Research, Innovation, User Feedback, Diversity and Inclusion, Empathy, Diversity Awareness, Ideation, Creativity, Product Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    175 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Leading the Circular and Sustainable Business

    Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainability Standards, Business Reporting, Strategic Leadership, Initiative and Leadership, Leadership, Social Impact, Community Organizing, Empowerment, Environmental Issue, Climate Change Mitigation, Environmental Regulations, Accounting, Marketing, Communication

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    96 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Diseño de videojuegos

    Skills you'll gain: Video Game Development, Game Design, Unity Engine, Software Design Documents, Conceptual Design, Experience Design, Design Elements And Principles, Usability, Software Documentation, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    332 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة

    Skills you'll gain: Target Audience, Target Market, Facebook, Earned Media, Persona Development, Customer Analysis, Owned Media, Social Media Marketing, Social Media Content, Business Marketing, Social Media, Business Planning, Drive Engagement, Marketing Planning, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Using Microsoft Copilot to Understand Your Customer

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Data-Driven Marketing, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Enhance Organizational Communications with Slack

    Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Team Building, Corporate Communications, Business Communication, Team Management, Communication Strategies, Resource Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    CentraleSupélec

    Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective

    Skills you'll gain: IT Management, Business Transformation, Workforce Management, Digital Transformation, IT Service Management, Technology Strategies, Human Resource Strategy, Managed Services, Operational Efficiency, Information Technology, Product Strategy, Profit and Loss (P&L) Management, Financial Management, Cost Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    152 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northeastern University

    Healthcare Trends for Business Professionals

    Skills you'll gain: Value-Based Care, Journey Mapping, Healthcare Industry Knowledge, Health Systems, Health Informatics, Organizational Change, Managed Care, Quality Assurance, Change Management, Decision Support Systems, Health Care, Data Quality, Care Management, Patient-centered Care, Business Solutions, AI Product Strategy, Health Policy, Scientific Methods, Health Equity, Predictive Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    215 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Visualization & Analytics in Tableau

    Skills you'll gain: Dashboard, Dashboard Creation, Data Visualization Software, Tableau Software, Data Visualization, Statistical Visualization, Interactive Data Visualization, Data Storytelling, Geospatial Information and Technology, Data Presentation, Data Analysis, Geospatial Mapping, Graphing, Color Theory, Advanced Analytics, Data Integration, Business Analytics, Marketing Analytics, Analytics, Forecasting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    How Vaccines Work

    Skills you'll gain: Immunology, Public Health and Disease Prevention, Epidemiology, Infectious Diseases, Public Health, Drug Development, Medical Science and Research, Pharmaceuticals, Climate Change Programs, Preventative Care, Clinical Trials, Product Development, Good Manufacturing Practices, Health Care Procedure and Regulation, New Product Development, Manufacturing and Production, Manufacturing Processes

    4.9
    Rating, 4.9 out of 5 stars
    ·
    58 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Conceitos Básicos de Logística e Supply Chain: Universidade Estadual de Campinas
  • Introduction to Business Management: Winning Internally: IIT Bombay
  • Human-Centered Design for Inclusive Innovation: University of Toronto
  • Leading the Circular and Sustainable Business: University of Colorado Boulder
  • Diseño de videojuegos: Universitat Autònoma de Barcelona
  • التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة: Coursera
  • Using Microsoft Copilot to Understand Your Customer: Microsoft
  • Enhance Organizational Communications with Slack: Coursera
  • Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective: CentraleSupélec
  • Healthcare Trends for Business Professionals: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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