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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
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    U

    University of Illinois Urbana-Champaign

    Sustainability Consulting

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Standards, Sustainable Development, Sustainability Reporting, Sustainable Business, Corporate Sustainability, Consulting, Business Consulting, Product Lifecycle Management, Environment, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    113 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Design Thinking and Global Startup

    Skills you'll gain: Design Thinking, Business Modeling, Sales Presentations, Entrepreneurship, Product Development, Prototyping, Presentations, Lean Methodologies, Design Strategies, Product Design, Human Centered Design, Entrepreneurial Finance, Value Propositions, Ideation, Innovation, Emerging Technologies, Manufacturing Operations, Market Opportunities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    147 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    UX Design: Research, Prototyping, Accessible Interactions

    Skills you'll gain: User Interface (UI), UI/UX Research, User Research, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Design Research, Prototyping, Usability, Figma (Design Software), Web Content Accessibility Guidelines, User Experience, User Experience Design, Interactive Design, Digital Design, User Centered Design, Design, Experience Design, Usability Testing, Design Strategies, Human Centered Design

    4.7
    Rating, 4.7 out of 5 stars
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    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    DeepLearning.AI

    L’IA pour tous

    Skills you'll gain: AI Product Strategy, AI Enablement, Business Strategy, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Responsible AI, Data Ethics, Artificial Neural Networks, Applied Machine Learning, Data Science, Deep Learning, Machine Learning, Recruitment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Curanderismo: Global & Cultural Influences of Traditional Healing

    Skills you'll gain: World Music, Cultural Sensitivity, Culture, Cultural Diversity, Maternal Health, Ancient History, Music, Intercultural Competence, Health Care, Liberal Arts

    4.7
    Rating, 4.7 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Videojuegos: ¿de qué hablamos?

    Skills you'll gain: Video Game Development, Game Design, Animation and Game Design, Computer Programming, Computer Graphics, Interaction Design, Artificial Intelligence

    4.3
    Rating, 4.3 out of 5 stars
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    567 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Oral Expression, General Sales Practices, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Target Market, Sales, Communication, Sales Strategy, Customer Engagement, Brand Loyalty, Rapport Building, Customer Retention, Persona Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Sustainability Analyst Fundamentals

    Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Data Analysis, Sustainability Reporting, Spreadsheet Software, Professional Development, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Environmental Policy, Vendor Contracts, Goal Setting, Business Writing, Project Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    109 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content Creation with Microsoft Copilot

    Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Marketing, Personalized Campaigns, Content Creation, Ideation, AI Personalization, Social Media Content, Content Strategy, Brainstorming, Calendar Management, Search Engine Optimization

    5
    Rating, 5 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Supply And Demand, Revenue Management, Economics, Customer Analysis, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    52 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crea Gráficos para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media, Social Media Marketing, Organizational Skills, Marketing Design, Collaborative Software, Social Media Strategy, Creative Design, Design Elements And Principles, Shared Media, Typography, Color Theory, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Content Strategy

    Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, Content Optimization, Web Content, Social Media Content, Paid media, Digital Content, Digital Media Strategy, Marketing Strategies, Content Creation, Email Marketing, Online Advertising, Content Scheduling, Cross-Channel Marketing, Copywriting, Search Engine Optimization, Advertising, Digital Advertising

    4
    Rating, 4 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Sustainability Consulting: University of Illinois Urbana-Champaign
  • Design Thinking and Global Startup: Korea Advanced Institute of Science and Technology(KAIST)
  • UX Design: Research, Prototyping, Accessible Interactions: Coursera
  • L’IA pour tous: DeepLearning.AI
  • Curanderismo: Global & Cultural Influences of Traditional Healing: University of New Mexico
  • Videojuegos: ¿de qué hablamos?: Universitat Autònoma de Barcelona
  • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera
  • Sustainability Analyst Fundamentals: Arizona State University
  • Smarter Content Creation with Microsoft Copilot: Microsoft
  • Business Economics and Game Theory for Decision Making: Illinois Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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