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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    T

    Tecnológico de Monterrey

    Administración ágil de proyectos

    Skills you'll gain: Project Portfolio Management, Agile Methodology, Agile Project Management, Program Management, Organizational Strategy, Project Management Institute (PMI) Methodology, Project Management, Leadership and Management, Organizational Change, Organizational Development, Business Transformation, Leadership, Kanban Principles, Governance, Portfolio Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    First Steps in Easil

    Skills you'll gain: Project Design, Promotional Materials, Marketing Materials, Advertising, Graphic Design, Google Workspace, Marketing, User Accounts

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Semiconductor Packaging Manufacturing

    Skills you'll gain: Statistical Process Controls, Process Control, Quality Assurance, Semiconductors, Process Validation, Production Process, Verification And Validation, Manufacturing Operations, Manufacturing Processes, Manufacturing and Production, Manufacturing Standards, Process Improvement, Process Analysis, Product Testing, Process Flow Diagrams, Electronics Engineering, Electronics, Reliability, Performance Testing

    4.7
    Rating, 4.7 out of 5 stars
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    76 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique

    Digital business - Act on the digital world

    Skills you'll gain: Digital Transformation, Business Transformation, Marketing Management, General Sales Practices, Business Management, Innovation, Data Strategy, Customer Acquisition Management, Data Management, Marketing Strategies, Growth Strategies, Data-Driven Decision-Making, Scalability, Presentations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Meta

    Meta Community Management

    Skills you'll gain: Content Management, Community Development, Incident Management, Customer Engagement, Community Outreach, Social Media, Business Priorities, Data Literacy, Analytics, Shared Media, Diversity Equity and Inclusion Initiatives, De-escalation Techniques, Behavior Management, Personalized Campaigns, Customer Retention, Direct Marketing, Key Performance Indicators (KPIs), Ethical Standards And Conduct, AI Enablement, Trend Analysis

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Real-World Cloud PM 2 of 3: Managing, Innovating, Pricing

    Skills you'll gain: Amazon Web Services, Cloud Management, Cloud Computing, Amazon S3, Amazon Elastic Compute Cloud, Public Cloud, Cloud Platforms, AWS Identity and Access Management (IAM), AWS CloudFormation, AWS Kinesis, Amazon Redshift, Amazon CloudWatch, Serverless Computing, Amazon DynamoDB, Product Management, Amazon Bedrock, NoSQL, Cost Management, Innovation, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 4 Weeks

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    U

    University of Rochester

    The Power of Markets II: Market Structure and Firm Behavior

    Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Production Management, Revenue Management, Market Analysis, Operational Efficiency, Supply And Demand, Business Strategy, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California San Diego

    Introduction to Seaweeds

    Skills you'll gain: Environmental Science, Biology, Cell Cultures, Life Sciences, Biotechnology, Product Development, Food and Beverage, Natural Resource Management, Biochemistry, Taxonomy, Molecular Biology, Climate Change Mitigation, Nutrition and Diet

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    Practical AI and prompting for finance professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Prompt Engineering Tools, Generative AI, Sales Enablement, AI Personalization, Sales, AI literacy, AI Product Strategy, AI Enablement, ChatGPT, Large Language Modeling, LLM Application, AI Workflows, Artificial Intelligence, Decision Intelligence, Finance, Ideation, Business Transformation, Innovation

    3.5
    Rating, 3.5 out of 5 stars
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    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Human Factors & Usability Engineering: Designing for Humans

    Skills you'll gain: Usability, Usability Testing, Problem Solving, Human Factors, Human Computer Interaction, Human Centered Design, Critical Thinking and Problem Solving, Creativity, User Centered Design, Creative Problem-Solving, Kinesiology, Sensory Systems Analysis, UI/UX Research, User Research, Decision Making, Display Devices, Human Learning, Exercise Science, Accident Prevention, Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    57 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Preview
    É

    École Nationale des Ponts et Chaussées

    Mobilités et véhicules électriques

    Skills you'll gain: Electrical Systems, Energy and Utilities, Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Economic Development, Sustainable Engineering, Climate Change Mitigation, Market Dynamics, Economics, Market Analysis, Environmental Science, Public Policies, Financial Inclusion, Pollution Prevention, Cost Benefit Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Consolidando empresas: Estrutura jurídica e financeira

    Skills you'll gain: Intellectual Property, Tax Management, Labor Law, Business Modeling, Tax Planning, Regulation and Legal Compliance, Cash Management, Business Valuation, Labor Compliance, Entrepreneurial Finance, Regulatory Compliance, Mergers & Acquisitions, Entrepreneurship, Corporate Tax, Financial Analysis, New Business Development, Investments, Commercial Laws, Tax Laws

    4.6
    Rating, 4.6 out of 5 stars
    ·
    490 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Administración ágil de proyectos: Tecnológico de Monterrey
  • First Steps in Easil: Coursera
  • Semiconductor Packaging Manufacturing: Arizona State University
  • Digital business - Act on the digital world: École Polytechnique
  • Meta Community Management: Meta
  • Real-World Cloud PM 2 of 3: Managing, Innovating, Pricing: Advancing Women in Tech
  • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester
  • Introduction to Seaweeds: University of California San Diego
  • Practical AI and prompting for finance professionals: AI Business School
  • Human Factors & Usability Engineering: Designing for Humans: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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