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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Advertise YouTube Videos with Zapier

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Marketing Automation, Automation, Account Management, Advertising, Marketing, Branding

    4.4
    Rating, 4.4 out of 5 stars
    ·
    27 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Photoshop image editing, compositing and AI

    Skills you'll gain: Adobe Firefly, Visual Storytelling, Adobe Photoshop, Photo Editing, AI powered creativity, Adobe Creative Cloud, Image Quality, Color Theory, Generative AI, AI Workflows, Editing, Graphics Software, Graphic and Visual Design, Creative Design, Design Software, Storytelling, Design, Creative Thinking, Creativity, Portfolio Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Mastering SEO with Jasper: Ranking and Optimization

    Skills you'll gain: Blogs, Search Engine Optimization, Content Optimization, Driving engagement, Web Content, Content Creation, Content Marketing, Prompt Engineering, Generative AI, Business Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Power Platform in Business Analysis

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Data Visualization, Interactive Data Visualization, No-Code Development, Workflow Management, Business Process Automation, Dashboard Creation, Business Intelligence, Generative AI Agents, Data Analysis, Application Development, Automation, Business Process, Data Modeling, Data Integration

    4
    Rating, 4 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    当代应用心理学

    Skills you'll gain: Human Factors, Consumer Behaviour, Organizational Leadership, Psychological Evaluations, Leadership Studies, Leadership and Management, Psychology, Marketing Psychology, Mental Health, Professional Development, Mental and Behavioral Health, Marketing, Leadership, Criminal Investigation and Forensics, Workforce Development, Personal Attributes, Human Development, Social Sciences, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    98 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing the Opportunity for Corporate Entrepreneurs

    Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, New Business Development, Business Strategy, Ideation, Initiative and Leadership, Competitive Analysis, Market Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    94 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Data Ethics, AI Personalization, Sales Process, Sales Presentation, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Prompt Engineering, Microsoft Copilot, Customer Analysis, Customer Relationship Management, Sales Strategy, Law, Regulation, and Compliance, Workflow Management, Sales, Responsible AI, Sales Presentations, Email Automation, Calendar Management

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    إدارة الفعاليات | Events Management

    Skills you'll gain: Event Management, Events and Conferences, Event Planning, Event Marketing, Advertising, Safety and Security, Cost Management, Security Management, Advertising Campaigns, Promotional Strategies, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Human Resources, Budgeting, Return On Investment, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    First Steps in Making the Business Case for Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Organizational Change, Sustainable Systems, Performance Improvement, Change Management, Financial Analysis, Systems Thinking, Proposal Development, Cost Benefit Analysis, Business Economics, Capital Budgeting, Environmental Issue, Economics, Stakeholder Engagement, Benchmarking, Environmental Regulations, Cash Flows, Packaging and Labeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    216 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analytics: Uncover Key Report Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Effectiveness, Campaign Management, Marketing Strategies, Analytics, Target Audience, Trend Analysis, Strategic Marketing, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting, Time Series Analysis and Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Securing Digital Democracy

    Skills you'll gain: Cyber Security Policies, Information Systems Security, Human Factors (Security), Computer Security, Network Security, Cybersecurity, Security Awareness, Vulnerability, Threat Modeling, Policy Analysis, Political Sciences, Security Controls, Public Policies, Public Safety and National Security, Safety and Security, Human Factors, Authentications, Data Integrity, Usability, Software Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    172 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft Azure Management Tools and Security Solutions

    Skills you'll gain: Microsoft Azure, Serverless Computing, Security Strategy, Network Security, Firewall, Cloud Applications, Cloud Management, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Services, System Monitoring, Cloud Security, Cloud Deployment, Application Security, Internet Of Things, Software Development Tools, Artificial Intelligence, Key Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    546 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Advertise YouTube Videos with Zapier: Coursera
  • Photoshop image editing, compositing and AI: Adobe
  • Mastering SEO with Jasper: Ranking and Optimization: Coursera
  • Power Platform in Business Analysis: Microsoft
  • 当代应用心理学: Shanghai Jiao Tong University
  • Developing the Opportunity for Corporate Entrepreneurs: University of Maryland, College Park
  • Microsoft Sales Toolkit with Generative AI: Microsoft
  • إدارة الفعاليات | Events Management: Alfaisal University | KLD
  • First Steps in Making the Business Case for Sustainability: University of Colorado System
  • Analytics: Uncover Key Report Insights: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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