Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Canva (Software), Color Theory, Graphic Design, Graphic and Visual Design, Design, Storytelling, Creative Design, Design Elements And Principles, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business, Business Management, Market Research, Entrepreneurship, Financial Planning, Marketing, Product Strategy, Marketing Strategies
Mixed · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Analytics, Artificial Intelligence, Data Analysis Software, Data Analysis, Deep Learning, Real Time Data, Machine Learning, Data Ethics, Health Technology, Responsible AI, Emerging Technologies, Internet Of Things, Large Language Modeling, Technology Solutions, Scikit Learn (Machine Learning Library), Technology Strategies, Statistical Methods, Natural Language Processing, Performance Appraisal
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Energy and Utilities, Mathematical Modeling, Predictive Analytics, Google Gemini, Data-Driven Decision-Making, Forecasting, Analytics, Electrical Systems, Data Analysis, Capacity Management, 3D Modeling, Simulation and Simulation Software, Simulations, Sustainable Technologies, Time Series Analysis and Forecasting, Facility Management, Data Visualization, Artificial Intelligence, Search Engine Optimization
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Data Mining, Text Mining, Unstructured Data, Big Data, Data Analysis, Data Processing, Exploratory Data Analysis, Data Presentation, Data Visualization Software, Analysis, Natural Language Processing, Technical Writing, Algorithms
Mixed · Course · 1 - 3 Months

Pearson
Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Data Lakes, Analytics, Data Pipelines, Data Processing, Data Import/Export, Data Integration, Linux Commands, Data Mapping, Linux, File Systems, Text Mining, Data Management, Distributed Computing, Java, C++ (Programming Language)
Intermediate · Specialization · 1 - 4 Weeks

Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Data Modeling, Dashboard, Database Design, Data Warehousing, Performance Tuning, Business Intelligence Software, SQL, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Analysis Expressions (DAX), Dashboard, Power BI, Data Visualization, Data Transformation, Data Modeling, Data Import/Export, Data Visualization Software, Data Analysis, Analytics, Data Cleansing, Data Security, Data Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Creative Design, Social Media Content, Content Creation, Marketing Design, Graphic Design, Branding, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: SAS (Software), Data Analysis, Requirements Analysis, Exploratory Data Analysis, Statistical Programming, Data Manipulation, Data Cleansing, Data Transformation
Intermediate · Course · 1 - 4 Weeks