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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant

    Skills you'll gain: Problem Solving, Vocabulary, Logical Reasoning, Critical Thinking, Data Literacy, Arithmetic, Decision Making, Deductive Reasoning, Data Analysis, Analytical Skills, Complex Problem Solving, Grammar, English Language, Case Studies, Literacy, Learning Strategies, Applied Mathematics, Data-Driven Decision-Making, Quantitative Research, Estimation

    3
    Rating, 3 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Validating Your Startup Idea with MVP Experiment Canvas

    Skills you'll gain: Target Market, Market Opportunities, Entrepreneurship, Value Propositions, Performance Measurement, Risk Analysis, Business Modeling, Feasibility Studies, Business Strategy, Product Development, Verification And Validation, Product Management, Case Studies, Innovation, FinTech, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Empresas familiares

    Skills you'll gain: Financial Analysis, Business, Administration, Entrepreneurship, Case Studies, Business Management, New Business Development, Market Analysis, Business Strategies, Organizational Structure, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    Climate Aware Investing

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Portfolio Management, Investment Management, Climate Change Mitigation, Finance, Asset Management, Financial Market, Climate Change Adaptation, Investments, Risk Management, Performance Analysis, Sustainable Business, Equities, Risk Analysis, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Using Advanced SWOT Analysis to Determine Competitiveness

    Skills you'll gain: Strategic Prioritization, Competitive Analysis, Strategic Planning, Strategic Thinking, Case Studies, Business Strategy, Spreadsheet Software, Strategic Decision-Making, Market Analysis, Entrepreneurship, Leadership and Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    Y

    Yonsei University

    Deep Learning for Business

    Skills you'll gain: Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Artificial Neural Networks, Convolutional Neural Networks, Recurrent Neural Networks (RNNs), Technology Strategies, Business Strategy, Natural Language Processing, Artificial Intelligence, Machine Learning, Reinforcement Learning, Unsupervised Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    685 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create surveys with Qualtrics

    Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement

    4.2
    Rating, 4.2 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing Trends

    Skills you'll gain: Social Media Campaigns, Digital Advertising, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Strategic Marketing, Social Media Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Rocket Science 101

    Skills you'll gain: Mechanics, Environmental Monitoring, Global Positioning Systems, Engineering, Physics, Environment, Physical Science, Climate Change Programs, Trigonometry, Geographic Information Systems, Research, Scientific Methods, Manufacturing and Production, Calculus, World History, Chemical Engineering, International Relations, Engineering, Scientific, and Technical Instruments, Political Sciences, Emerging Technologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    57 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    The Art and Science of Self Leadership

    Skills you'll gain: Self-Awareness, Conflict Management, Personal Development, Emotional Intelligence, Interpersonal Communications, Collaboration, Empathy, Professional Development, Visionary, Leadership, Adaptability, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Intro to Strategic Management for Healthcare Organizations

    Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Operational Analysis, Business, Case Studies, Company, Product, and Service Knowledge, Environmental Management Systems, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of B2B Selling in Tech

    Skills you'll gain: Sales Pipelines, Prospecting and Qualification, Sales Process, Persuasive Communication, Communication, Value Propositions, B2B Sales, Technical Sales, Overcoming Objections, Customer Relationship Management (CRM) Software, Sales, Sales Strategy, Product Knowledge, Sales Presentation, Market Analysis, Market Dynamics, Market Research, Customer Analysis

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant: Board Infinity
  • Validating Your Startup Idea with MVP Experiment Canvas: Coursera
  • Empresas familiares: Universidad Nacional Autónoma de México
  • Climate Aware Investing: EDHEC Business School
  • Using Advanced SWOT Analysis to Determine Competitiveness: Coursera
  • Deep Learning for Business: Yonsei University
  • Create surveys with Qualtrics: Coursera
  • Digital Marketing Trends: Coursera
  • Rocket Science 101: University of Michigan
  • The Art and Science of Self Leadership: S.P. Jain Institute of Management and Research

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Modeling (9)
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