Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Professional Development, Marketing and Public Relations, Analysis, Data Presentation, Trend Analysis, Business Writing, Writing, Professionalism, Sustainable Business, Corporate Sustainability, Environmental Issue, Public Relations, Product Lifecycle Management, Presentations, Communication, Constructive Feedback
★ 4.5 (70) · Beginner · Course · 1 - 3 Months

Airbus Beyond
Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Logistics Management, Risk Management, Strategic Planning, Leadership, Stakeholder Engagement, Transportation Operations, Operations, Regulatory Requirements, Inventory Control
★ 4.8 (13) · Beginner · Course · 1 - 3 Months

Rice University
Skills you'll gain: Ancient History, Timelines, Social Impact, Public History, Social Justice, Anthropology, Scientific Methods, World History, Social Sciences, Liberal Arts, Peer Review, Science and Research, Data Analysis, Environment, Case Studies, General Science and Research, Environmental Science, Community Development, Investigation, Culture
★ 4.8 (34) · Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Data Storytelling, Data Presentation, Feature Engineering, Data Visualization Software, Unsupervised Learning, SQL, Data Analysis, Model Evaluation, Seaborn, Data Visualization, Tableau Software, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, Analytics, Presentations, Database Management, Advanced Analytics, Data Science, Machine Learning
★ 4.5 (6) · Beginner · Specialization · 1 - 3 Months

Multiple educators
Skills you'll gain: Data Storytelling, Storytelling, Conversion Funnel Analysis, Design Thinking, Solution Design, Business Strategies, Business Strategy, Business Modeling, Visual Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Digital Analysis, Advertising, Business Planning, Growth Strategies, Technology Strategies, Risk Management, Portfolio Risk, Process Design
★ 4.8 (88) · Intermediate · Specialization · 3 - 6 Months

Arizona State University
Skills you'll gain: Product Planning, English Language, Marketing Materials, Business Planning, Management Reporting, Business Writing, Campaign Planning, Marketing Planning, Advertising Campaigns, Report Writing, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting, Internal Communications
★ 4.4 (43) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Content Scheduling, Social Media Marketing, Content Performance Analysis, Driving engagement, Social Media Campaigns, Social Media Analytics, Drive Engagement, Content Optimization, Video Production, Photo/Video Production and Technology, Workflow Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Project Design, Promotional Materials, Marketing Materials, Advertising, Graphic Design, Google Workspace, Marketing, User Accounts
★ 3.7 (6) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Earned Value Management, Workflow Management, Business Process Automation, Change Management, Project Management, Project Controls, Performance Measurement, Automation, Predictive Modeling, AI Enablement, Strategic Communication, Data-Driven Decision-Making, Risk Analysis, Process Improvement and Optimization, Process Optimization, Analytics, Cloud-Based Integration, Generative AI, Systems Integration, Machine Learning
★ 4 (7) · Advanced · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Unsupervised Learning, Data Mining, Social Network Analysis, ChatGPT, Embeddings, LLM Application, Applied Machine Learning, Data Quality, Unstructured Data, Anomaly Detection, Machine Learning Methods, Data Science, Supervised Learning, Machine Learning, Data Preprocessing, Data Analysis, Social Media Analytics, Data Manipulation, Python Programming, Exploratory Data Analysis
★ 4.5 (19) · Advanced · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Responsible AI, Automation, Artificial Intelligence, Cloud Infrastructure, Infrastructure Architecture, Agentic systems, AI Integrations, AI Personalization, Predictive Modeling, Business Operations
★ 4.2 (18) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Vulnerability Management, Vulnerability Assessments, Law, Regulation, and Compliance, Big Data, Encryption, Cryptography, Cryptographic Protocols
★ 4.7 (262) · Beginner · Course · 1 - 4 Weeks