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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    The Complete Product Management Fundamentals

    Skills you'll gain: Product Roadmaps, Agile Methodology, Collaborative Software, Product Management, Wireframing, Agile Product Development, A/B Testing, Microsoft Teams, Agile Software Development, Agile Project Management, Product Planning, Project Management Software, Sprint Planning, Productivity Software, Project Management, ChatGPT, Kanban Principles, User Feedback

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Multichannel Marketing - Email, Content and Mobile Marketing

    Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, HubSpot CRM, Marketing Strategies, Content Optimization, Data-Driven Marketing, Web Content, Social Media Content, Paid media, Email Automation, Marketing Effectiveness, Target Audience, Customer Relationship Management (CRM) Software, Marketing Planning, Marketing, Digital Marketing, Customer Relationship Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    41 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing Science e Estratégia de Marketing

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Consumer Behaviour, Marketing, Data-Driven Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Value Propositions, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Applied Lifecycle Marketing

    Skills you'll gain: Data-Driven Marketing, Customer Retention, Email Automation, Marketing Automation, HubSpot CRM, Marketing Strategies, Customer Analysis, Marketing Analytics, Customer Relationship Management (CRM) Software, Target Audience, Email Marketing, Data-Driven Decision-Making, Customer Insights, Brand Loyalty, B2B Sales, Marketing Effectiveness, Data Cleansing, Lead Generation, Growth Strategies, E-Commerce

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    S

    Sage Publications

    Marketing Strategy & Management

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Marketing Analytics

    Skills you'll gain: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Data Storytelling, Content Performance Analysis, Dashboard, Looker (Software), Business Reporting, Dashboard Creation, Web Analytics and SEO, Conversion Funnel Analysis, Management Reporting, Campaign Management, Customer Analysis, Data Cleansing, Search Engine Optimization, Marketing Operations, Media Planning, SQL

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Foundations of marketing analytics

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Customer Analysis, Business Marketing, Advanced Analytics, Marketing Strategies, Business Analytics, Statistical Programming, Customer Insights, R Programming, R (Software), Customer Data Management, Data-Driven Decision-Making, Data Analysis Software, Target Market, Predictive Analytics, Statistical Analysis, Statistical Modeling, Predictive Modeling, Statistical Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    762 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Planning, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Campaign Planning, Branding, Brand Awareness, Regression Analysis, Return On Investment, Consumer Behaviour, Statistical Analysis, Correlation Analysis, Online Advertising

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Strategic Digital Marketing: Digital Marketing Channels

    Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Google Ads, Search Engine Optimization, Digital Marketing, Cross-Channel Marketing, Keyword Research, Digital Marketing Campaigns, Online Advertising, Paid media, Social Media Strategy, Marketing Channel, Marketing Strategies, Social Media, Digital Brand Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Integrated Marketing Communications, Analytical Skills

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Marketing with TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Business Marketing, Data-Driven Marketing, Content Scheduling, Social Media Content, Social Media Marketing, Online Advertising, Brand Marketing, Social Media Strategy, Social Media, Marketing Strategies, Performance Measurement, Content Marketing, Content Creation, Video Editing, Video Production, Social Media Management, Advertising, Advertising Campaigns

    4.7
    Rating, 4.7 out of 5 stars
    ·
    148 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Digital Marketing Masterclass: A-Z Marketing Strategy - 2026

    Skills you'll gain: Market Research, Marketing Planning, Marketing Strategies, Meta Ads Manager, Blogs, Marketing, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Shared Media, Paid media, Marketing Channel, Google Ads, Content Creation, Social Media Management, Web Presence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Build a Product Roadmap with Aha!

    Skills you'll gain: Product Roadmaps, Product Development, Product Management, Product Planning, Product Requirements, Product Strategy, Project Management Software, Release Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    109 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • The Complete Product Management Fundamentals: Packt
  • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
  • Marketing Science e Estratégia de Marketing: Fundação Instituto de Administração
  • Applied Lifecycle Marketing: Coursera
  • Marketing Strategy & Management: Sage Publications
  • AI Marketing Analytics: Coursera
  • Foundations of marketing analytics: ESSEC Business School
  • L'analyse marketing: University of Virginia
  • Strategic Digital Marketing: Digital Marketing Channels: University of Arizona
  • Marketing with TikTok: Aptly

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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