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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Financial Analysis of Scenarios and Decisions

    Skills you'll gain: Budget Management, Variance Analysis, Performance Measurement, Management Accounting, Return On Investment, Financial Data, Cost Management, Budgeting, Financial Analysis, Cost Control, Financial Acumen, Cost Accounting, Performance Metric, Operating Budget, Cost Benefit Analysis, Performance Management, Operational Performance Management, General Accounting, Data Analysis, Planning

    ★ 4.8 (122) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Development and Management, Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Content Management Systems, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Content Scheduling, Governance, Audit Planning, Customer Analysis, Asset Management, Auditing

    ★ 4.7 (90) · Beginner · Course · 1 - 3 Months

  • H

    HubSpot Academy

    Strategic Customer Relationship Management & Sales Technique

    Skills you'll gain: Sales Presentation, Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Sales Development, Lead Generation, Employee Onboarding, Sales Operations, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing

    ★ 3.7 (21) · Beginner · Specialization · 3 - 6 Months

  • M

    MathWorks

    Data Processing and Feature Engineering with MATLAB

    Skills you'll gain: Feature Engineering, Dimensionality Reduction, Data Integration, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Plot (Graphics), Data Compilation, Matlab, Scientific Visualization, Data Processing, Data Cleansing, Data Wrangling, Data Manipulation, Histogram, Data Transformation, Data Science, Text Mining, Predictive Modeling, Unstructured Data

    ★ 4.7 (351) · Intermediate · Course · 1 - 3 Months

  • M

    Michigan State University

    Journalism, the future, and you!

    Skills you'll gain: Journalism, Media and Communications, International Relations, Ethical Standards And Conduct, Decision Making, Media Relations, Storytelling, Safety and Security, Content Creation, Digital Publishing, Accountability

    ★ 4.7 (382) · Beginner · Course · 1 - 3 Months

  • P
    U

    Multiple educators

    Innovación en los Negocios y Disrupción Digital

    Skills you'll gain: Data Storytelling, Storytelling, Conversion Funnel Analysis, Design Thinking, Solution Design, Business Strategies, Business Strategy, Business Modeling, Visual Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Digital Analysis, Advertising, Business Planning, Growth Strategies, Technology Strategies, Risk Management, Portfolio Risk, Process Design

    ★ 4.8 (88) · Intermediate · Specialization · 3 - 6 Months

  • S

    Skillshare

    Beginner: Figma UI / UX Design Essentials

    Skills you'll gain: Layout Design, Interactive Design, UI/UX Strategy, User Experience, Persona (User Experience), User Flows, Graphic and Visual Design, Digital Design, Data Sharing, Design Reviews, Design Software, Version Control

    ★ 4.3 (35) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Introducción al diseño de Mercadeo con Canva

    Skills you'll gain: Canva (Software), Advertising, Marketing Materials, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Design, Marketing, Graphical Tools

    ★ 4.8 (41) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    JSON and Natural Language Processing in PostgreSQL

    Skills you'll gain: PostgreSQL, JSON, Text Mining, Query Languages, SQL, Databases, Natural Language Processing, Database Management, Application Programming Interface (API), Data Storage, Python Programming, Scripting

    ★ 4.6 (151) · Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Retail Management Mastery: Strategy, Analysis & Success

    Skills you'll gain: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems

    ★ 5 (29) · Beginner · Specialization · 1 - 3 Months

  • U

    Universidade Estadual de Campinas

    Conceitos Básicos de Logística e Supply Chain

    Skills you'll gain: Logistics Management, Transportation, Supply Chain, and Logistics, Transportation Management, Logistics, Inventory and Warehousing, Inventory Management System, Supply Chain Systems, Transportation Operations, Supply Chain, Inventory Management, Inventory Control, Supply Chain Management, Service Level, Order Fulfillment, Order Management, Operating Cost, Performance Analysis, Demand Planning, Performance Measurement, Forecasting

    ★ 4.8 (436) · Beginner · Course · 1 - 3 Months

  • A

    Arizona State University

    商务英语课程 Business English

    Skills you'll gain: Sales Presentations, Purchasing, Meeting Facilitation, Business Writing, Marketing Materials, Business Correspondence, Oral Expression, Strategic Sourcing, Active Listening, Selling Techniques, Employee Surveys, English Language, Business Communication, Employee Coaching, Concision, Brainstorming, Peer Review, Presentations, Executive Presence, Management Reporting

    ★ 4.7 (46) · Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Financial Analysis of Scenarios and Decisions: University of Illinois Urbana-Champaign
  • Digital Content Planning and Management: University of Illinois Urbana-Champaign
  • Strategic Customer Relationship Management & Sales Technique: HubSpot Academy
  • Data Processing and Feature Engineering with MATLAB: MathWorks
  • Journalism, the future, and you!: Michigan State University
  • Innovación en los Negocios y Disrupción Digital: Parsons School of Design, The New School
  • Beginner: Figma UI / UX Design Essentials: Skillshare
  • Introducción al diseño de Mercadeo con Canva: Coursera
  • JSON and Natural Language Processing in PostgreSQL: University of Michigan
  • Retail Management Mastery: Strategy, Analysis & Success: EDUCBA

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