• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Integrated Marketing Communications

Integrated Marketing Communications Courses

Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.

Popular Integrated Marketing Communications Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Programming Mobile Applications for Android Handheld Systems: Part 2

    Skills you'll gain: Android (Operating System), Android Development, Mobile Development, Data Management, User Interface (UI), Human Computer Interaction, Event-Driven Programming, Network Model, Geographic Information Systems, Interactive Design, Geospatial Information and Technology, Data Storage, Animations, Computer Programming, Computer Graphics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    172 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Capture and Captivate Your Audience

    Skills you'll gain: Conversion Funnel Analysis, Customer Retention, Target Market, Customer Advocacy, Promotional Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Austral

    Coberturas de riesgo con futuros y opciones para agrobusiness

    Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Market Data, Risk Management, Risk Mitigation, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis, Simulation and Simulation Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Preparing for Graduate Study in the U.S.: A course for international students

    Skills you'll gain: Diversity Awareness, Intercultural Competence, Teamwork, Diversity Equity and Inclusion Initiatives, Cultural Sensitivity, Cultural Diversity, Collaboration, Verbal Communication Skills, Student Support and Services, Advocacy, Professional Development, English Language, Research, Professionalism, Higher Education, Communication, Adaptability, Communication Strategies, Public Speaking, Writing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create a website with MailChimp

    Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Web Design, Web Presence, Information Architecture, Web Design and Development, Goal Setting, Digital Publishing, Account Management, Photo Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    86 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Science Communication: Communicating Trustworthy Information in the Digital World

    Skills you'll gain: digital literacy, Journalism, Media and Communications, Public Affairs, Research, Driving engagement, Persuasive Communication, Digital Communications, Threat Detection, Public Policies, Policy Development, Social Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Generation AI Assistant: Claude by Anthropic

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, Prompt Engineering Tools, Copywriting, Driving engagement, AI Product Strategy, Marketing Design, Promotional Strategies, Promotional Materials, Promotions and Campaigns, Product Planning

    4.1
    Rating, 4.1 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Healthcare Analytics Essentials

    Skills you'll gain: Business Analytics, Analytics, Statistical Methods, Patient Safety, Health Systems, Health Care, Patient-centered Care, Statistical Analysis, Patient Evaluation, Performance Measurement, Performance Metric, Data Analysis, Data-Driven Decision-Making, Peer Review, Data Collection, Strategic Thinking, Data Management, Systems Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Java Programming: Java Fundamental Concepts

    Skills you'll gain: Java Programming, Java, Integrated Development Environments, Mobile Development, Computer Programming, Programming Principles, Data Structures

    4.4
    Rating, 4.4 out of 5 stars
    ·
    180 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Analysis Using Pyspark

    Skills you'll gain: PySpark, Matplotlib, Apache Spark, Big Data, Data Processing, Distributed Computing, Data Management, Data Visualization, Data Presentation, Data Analysis, Data Manipulation, Data Cleansing, Query Languages, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    318 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of London

    Applied Public History: Places, People, Stories

    Skills you'll gain: Public History, Storytelling, Program Evaluation, Media and Communications, Research, Cultural Responsiveness, Community Outreach, Driving engagement, Case Studies, Cultural Diversity, Research Methodologies, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    114 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    CVS Health

    Preparing for Your Call Center Customer Service Role

    Skills you'll gain: Call Center Experience, Interviewing Skills, De-escalation Techniques, Customer Relationship Building, Customer Complaint Resolution, Customer Engagement, Customer Service, Problem Solving, Conflict Management, Inbound Calls, Telephone Skills, Professionalism, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

1…228229230…535

In summary, here are 10 of our most popular integrated marketing communications courses

  • Programming Mobile Applications for Android Handheld Systems: Part 2: University of Maryland, College Park
  • Capture and Captivate Your Audience: Google
  • Coberturas de riesgo con futuros y opciones para agrobusiness: Universidad Austral
  • Preparing for Graduate Study in the U.S.: A course for international students: University of Michigan
  • Create a website with MailChimp: Coursera
  • Science Communication: Communicating Trustworthy Information in the Digital World: Erasmus University Rotterdam
  • Next-Generation AI Assistant: Claude by Anthropic: Coursera
  • Healthcare Analytics Essentials : Northeastern University
  • Introduction to Java Programming: Java Fundamental Concepts: Coursera
  • Data Analysis Using Pyspark: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok