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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing Campaigns, Data-Driven Marketing, Digital Marketing, Campaign Management, Digital Media Strategy, Marketing Analytics, Online Advertising, Digital Advertising, Search Engine Marketing, Performance Analysis, Consumer Behaviour, Marketing Strategies, Market Research, Journey Mapping, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Campaign Planning

    ★ 4.5 (608) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Build a Product Roadmap with Aha!

    Skills you'll gain: Product Roadmaps, Product Development, Product Management, Product Planning, Product Requirements, Product Strategy, Project Management Software, Release Management

    ★ 4.4 (109) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • J

    John Wiley & Sons

    Product Leadership: Building Empowered Teams

    Skills you'll gain: Team Building, Employee Coaching, Team Collaboration, Management Training And Development, Employee Onboarding, Team Management, Team Leadership, Talent Recruitment, Coaching, Human Resources Management and Planning, Team Performance Management, Collaboration, Initiative and Leadership, Recruitment, Recruitment Strategies, Product Management, Cross-Functional Collaboration, Constructive Feedback, Product Strategy, Empowerment

    Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Scrum Alliance

    Agile for the Modern Product Manager

    Skills you'll gain: Prompt Engineering, User Story, Responsible AI, Business Metrics, Agile Product Development, Performance Metric, Performance Measurement, Prompt Engineering Tools, Data-Driven Decision-Making, Data Storytelling, Team Building, AI Workflows, Team Oriented, Team Performance Management, Product Planning, Brainstorming, AI powered creativity, Agile Project Management, Agile Methodology, Project Management

    ★ 4 (14) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • N

    Northwestern University

    Leadership Through Marketing

    Skills you'll gain: Resource Allocation, Data-Driven Marketing, Marketing Strategies, Marketing Analytics, Branding, Data Science, Brand Management, Analytics, Data Literacy, Culture Transformation, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Analytical Skills, Data-Driven Decision-Making, Business Leadership, Business Analytics, Advertising

    ★ 4.6 (473) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    AI Marketing Mastery

    Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Facebook, Digital Advertising, Sales Pipelines, Productivity, Web Development

    ★ 3.5 (14) · Beginner · Specialization · 3 - 6 Months

    Category: Hot New Release
    Hot New Release
  • C

    Coursera

    Digital Marketing Trends

    Skills you'll gain: Brand Marketing, Digital Marketing Tools, Driving engagement, Marketing Strategies, Digital Media Strategy, MarTech, Digital Marketing Campaigns, Customer Engagement, Strategic Marketing, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis

    ★ 4.5 (107) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Spreadsheet Software, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Statistical Analysis, Data Manipulation, Data Transformation, Logistic Regression

    ★ 4.3 (293) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    Adobe

    Multichannel Content Marketing

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Cross-Channel Marketing, Marketing Channel, Content Marketing, Marketing Analytics, Data Ethics, Campaign Management, Data-Driven Decision-Making, Marketing Strategies, Integrated Marketing Communications, Marketing Automation, MarTech, Content Development and Management, Content Strategy, Content Performance Analysis, Adobe Express, AI Personalization, Social Media, Market Research

    ★ 4.7 (101) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Create Professional 3D Product Models

    Skills you'll gain: 3D Modeling, Autodesk Maya, 3D Assets, Autodesk, Visualization (Computer Graphics), Computer Graphics, Adobe Photoshop, Computer Graphic Techniques, Graphic Design, Image Quality

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Empowered Product Leadership and Coaching

    Skills you'll gain: Employee Coaching, Team Leadership, Coaching, Initiative and Leadership, Team Performance Management, Team Building, Management Training And Development, Product Management, Constructive Feedback, Leadership, Organizational Leadership, People Development, Collaboration, Innovation, Product Strategy, Technology Strategies, Empowerment, Business Technologies, Information Technology

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • T

    Technical University of Munich (TUM)

    Basics of Cost Accounting: Product Costing

    Skills you'll gain: Cost Accounting, Corporate Accounting, Management Accounting, Accounting Systems, Resource Allocation, Depreciation, Production Process, Financial Accounting, Fixed Asset

    ★ 4.7 (227) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • Digital Marketing Capstone: University of Illinois Urbana-Champaign
  • Build a Product Roadmap with Aha!: Coursera
  • Product Leadership: Building Empowered Teams: John Wiley & Sons
  • Agile for the Modern Product Manager: Scrum Alliance
  • Leadership Through Marketing: Northwestern University
  • AI Marketing Mastery: LearnKartS
  • Digital Marketing Trends: Coursera
  • Meaningful Marketing Insights: Emory University
  • Multichannel Content Marketing: Adobe
  • Create Professional 3D Product Models: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Social Media Marketing (9)
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