Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.
Emory University
Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy
Mixed · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Strategic Marketing, Digital Media Strategy, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI Agents, Presentations, Product Demonstration, Prompt Engineering Tools, Generative AI, Storytelling, Brand Strategy, Responsible AI, Branding, Proposal Development, Brand Management, Visual Design, Content Creation, Creative Design, Graphic Design
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sustainable Design, Sustainable Technologies, Sustainable Engineering, Waste Minimization, Sustainable Development, Environmental Engineering, Pollution Prevention, Product Design, Product Lifecycle Management, Materials science, Process Analysis, Economics
Build toward a degree
Intermediate · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning
Mixed · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Advertising, Advertising Campaigns, Sales Presentation, Digital Advertising, Video Production, Copywriting, Marketing Strategies, Target Audience, Drive Engagement
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Human Centered Design, Sustainable Design, Sustainability Standards, Design Thinking, Product Design, Business Leadership, Environmental Regulations, Strategic Leadership, Corporate Sustainability, Product Development, Sustainable Development, Packaging and Labeling, Product Lifecycle Management, Waste Minimization, Regulatory Compliance, Business Strategies
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

28DIGITAL
Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Sales, Growth Strategies, Market Research, Sales Prospecting, New Business Development, Business Development, A/B Testing, Entrepreneurship, Digital Marketing
Intermediate · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Content Creation, Target Audience, Content Marketing, Storytelling, Brand Strategy, Podcasting, Social Media Content, Blogs, Web Content, Content Strategy, Digital Content, Performance Measurement, Promotional Strategies, Persona Development, Email Marketing, Paid media, ChatGPT
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: AI Product Strategy, Prompt Engineering Tools, Generative AI, Innovation, New Product Development, Product Development, Responsible AI, Process Development, AI Enablement, Ethical Standards And Conduct, AI Workflows, Project Management
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Digital Transformation, Google Workspace, Google Cloud Platform, Business Transformation, Cloud Applications, Cloud Management, Application Development, Productivity Software, Data Storage, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Cost Management, Cloud Infrastructure, Machine Learning
Beginner · Course · 1 - 3 Months