• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Understanding Smart Objects in Adobe Photoshop

    Skills you'll gain: Adobe Photoshop, Photo Editing, Editing, Data Import/Export, Image Quality, Embeddings, Graphic Design, File Management

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Linux Embedded System Topics and Projects

    Skills you'll gain: Agile Methodology, Scrum (Software Development), Embedded Software, Agile Software Development, Embedded Systems, Software Testing, Development Testing, Software Development Methodologies, Agile Project Management, Git (Version Control System), Docker (Software), Containerization, Linux, System Programming, Electrical and Computer Engineering, Application Deployment, Operating Systems, File Systems, Internet Of Things, Build Tools

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    QA Process Optimization: Agile & Automated Testing

    Skills you'll gain: Software Quality Assurance, Quality Assurance, Test Automation, Software Quality (SQA/SQC), Test Tools, Agile Software Development, Agile Product Development, Software Testing, Agile Methodology, Automation, Analysis, Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Python Fundamentals for Designers

    Skills you'll gain: Interactive Design, Programming Principles, Visualization (Computer Graphics), Python Programming, Graphic and Visual Design, Event-Driven Programming, Digital Design, Computer Graphics, Computational Logic, Computer Graphic Techniques, Computational Thinking, File I/O, Data Structures, Animations, Image Analysis

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    CEO Playbook: Generative AI

    Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, Business Leadership, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Thinking, Generative AI, Competitive Intelligence, Stakeholder Communications, Decision Intelligence, Organizational Change, AI Integrations, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Introduction to AI: Key Concepts and Applications

    Skills you'll gain: Model Evaluation, Decision Intelligence, AI Product Strategy, Performance Metric, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Performance Measurement, AI literacy, Strategic Leadership, Responsible AI, Machine Learning Algorithms, Data Quality, AI Workflows, Machine Learning Methods, Model Deployment, Data Ethics, Machine Learning, Algorithms, Classification Algorithms, Data Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    إنشاء تصاميم تسويقية لمنصات التواصل الإجتماعي على Canva

    Skills you'll gain: Canva (Software), Presentations, Animations, Social Media Content, LinkedIn, Marketing Design, Social Media, Social Media Marketing, Marketing Materials, Typography, Design Software, Graphic Design, Layout Design, Marketing, Graphic and Visual Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    Status: AI skills
    AI skills
    D

    DeepLearning.AI

    Fast Prototyping of GenAI Apps with Streamlit

    Skills you'll gain: Application Deployment, Cloud Deployment, Generative AI, Prompt Engineering, Generative AI Agents, No-Code Development, Prototyping, Retrieval-Augmented Generation, AI Integrations, Application Development, User Interface (UI)

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Content Creation Essentials

    Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Videography, Post-Production, Media Production, Photo Editing, Content Creation, Writing, Scripting, Social Media Content, Social Media

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

    Skills you'll gain: Driving engagement, Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Digital Publishing, Social Media Analytics, Content Marketing, Marketing Channel, Target Audience, Content Strategy, Cross-Channel Marketing, Promotional Strategies, Marketing, Marketing Effectiveness, Business Marketing, Performance Analysis, Social Media Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Project Development in Python

    Skills you'll gain: Devops Tools, DevOps, Agile Methodology, Agile Software Development, Application Deployment, Docker (Software), Agile Project Management, Project Management, Software Development Tools, Technical Communication, Needs Assessment, Prometheus (Software), Business Requirements, Jira (Software), Python Programming, Natural Language Processing, Collaboration, Communication, Professional Networking, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    UBITS

    Potencia tus ventas en el sector retail

    Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Customer Service, Team Building, Team Oriented, Customer Engagement, Customer Complaint Resolution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

1…233234235…438

In summary, here are 10 of our most popular product marketing courses

  • Understanding Smart Objects in Adobe Photoshop: Coursera
  • Linux Embedded System Topics and Projects: University of Colorado Boulder
  • QA Process Optimization: Agile & Automated Testing: Coursera
  • Python Fundamentals for Designers: University of Michigan
  • CEO Playbook: Generative AI: Starweaver
  • Introduction to AI: Key Concepts and Applications: Johns Hopkins University
  • إنشاء تصاميم تسويقية لمنصات التواصل الإجتماعي على Canva: Coursera
  • Fast Prototyping of GenAI Apps with Streamlit: DeepLearning.AI
  • YouTube Content Creation Essentials: Coursera
  • التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok