• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Michigan

    UX Design: From Concept to Prototype

    Skills you'll gain: User Experience, User Experience Design, User Story, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, User Centered Design, Interactive Design, Ideation, Conceptual Design, Interaction Design, Persona (User Experience), User Interface (UI), Design, Usability Testing, Storyboarding, Mockups, Scenario Testing

    ★ 4.7 (303) · Beginner · Course · 1 - 3 Months

  • O

    O.P. Jindal Global University

    Leadership and Society

    Skills you'll gain: Crisis Management, Negotiation, Mediation, Leadership Studies, Conflict Management, Leadership, Policy Analysis, Diplomacy, Leadership Development, Social Justice, Organizational Leadership, Ethical Standards And Conduct, Leadership and Management, Business Leadership, Public Policies, Strategic Leadership, Public Administration, Human Services, Community Organizing, Governance

    ★ 4.6 (39) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Analyze Website Visitors with Google Analytics Segments

    Skills you'll gain: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing

    ★ 4.5 (127) · Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    CRM: Analyze, Apply & Optimize Customer Success

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Retention, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Marketing Automation, Customer Insights, Value Propositions, Portfolio Management, Data-Driven Marketing, Automation

    ★ 4.5 (19) · Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Multiculturalism

    Skills you'll gain: Diversity Marketing, Intercultural Competence, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Cultural Responsiveness, Diversity and Inclusion, Marketing, Marketing Channel, Advertising, Culture, Advertising Campaigns, Team Leadership, Target Market, Marketing Communications, Customer Analysis, Marketing Strategies, Communication Strategies

    ★ 4.1 (22) · Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    B2B Sales: High-Impact Questions, Active Listening - 2026

    Skills you'll gain: Business Development, B2B Sales, Strategic Partnership, Sales Presentations, Enterprise Sales, Negotiation, Proposal Writing, Price Negotiation, New Business Development, Consultative Selling, Selling Techniques, Contract Negotiation, Sales Development, Sales, Non-Verbal Communication, Marketing Psychology, Search Engine Optimization, Sales Prospecting, Relationship Building, Telephone Skills

    ★ 4.5 (11) · Beginner · Specialization · 3 - 6 Months

  • C

    Corporate Finance Institute

    Introduction to ESG

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Governance Risk Management and Compliance, Business Reporting, Risk Management Framework, Sustainability Reporting, Risk Management, Business Risk Management, Business Intelligence, Stakeholder Analysis, Environmental Issue, Stakeholder Engagement, Corporate Strategy, Governance, Performance Analysis, Stakeholder Management, Case Studies

    ★ 4.8 (222) · Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    SEO, Generative AI, and GEO Capstone Project

    Skills you'll gain: Generative Engine Optimization (GEO), Search Engine Optimization, Content Optimization, Generative AI, Content Strategy, AI powered creativity, Semantic Web, Workforce Development, Digital Marketing, Content Creation, Vocabulary, Digital Content, Social Media

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    مهارات العمل الجماعي: التواصل الفعّال في مجموعات

    Skills you'll gain: Teamwork, Conflict Management, Cooperation, Negotiation, Innovation, Team Building, Collaboration, Creativity, Team Oriented, Interpersonal Communications, Diversity Awareness, Team Management, Communication, Team Collaboration, Virtual Teams, Communication Strategies, Media and Communications, Cultural Diversity, Diversity and Inclusion, Electronic Media

    ★ 4.8 (425) · Beginner · Course · 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    Supply Chain Excellence Capstone

    Skills you'll gain: Financial Statement Analysis, Product Flow Diagram, Supply Chain, Financial Statements, Supply Chain Management, Supply Chain Systems, Case Studies, Financial Analysis, Supply Chain Planning, Financial Data, Supply Management, Process Mapping, System Implementation, Financial Acumen, Product Strategy, Plan Execution, Income Statement, Business Strategy, Product Planning, Complex Problem Solving

    ★ 4.8 (26) · Advanced · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Inteligencia Artificial Aplicada al Derecho

    Skills you'll gain: Legal Writing, Legal Strategy, Legal Technology, Prompt Engineering, Legal Pleadings, Responsible AI, Legal Research, Prompt Patterns, LLM Application, Large Language Modeling, Legal Risk, Data Ethics, AI literacy, Generative AI, AI Integrations, Artificial Intelligence

    ★ 4.6 (40) · Beginner · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    AI Video Generation: A Comprehensive guide

    Skills you'll gain: AI powered creativity, Generative AI, Video Production, Photo/Video Production and Technology, AI Personalization, Content Creation, Artificial Intelligence and Machine Learning (AI/ML), Video Editing, Social Media Content, Marketing Automation, Content Marketing, HR Tech, Creative Design, Design and Product, Influencing, Education and Training, Marketing, Digital Marketing, Personal Development, Business

    ★ 4.5 (13) · Beginner · Course · 1 - 3 Months

1…236237238…481

In summary, here are 10 of our most popular marketing strategy courses

  • UX Design: From Concept to Prototype: University of Michigan
  • Leadership and Society: O.P. Jindal Global University
  • Analyze Website Visitors with Google Analytics Segments: Coursera
  • CRM: Analyze, Apply & Optimize Customer Success: EDUCBA
  • Global Impact: Multiculturalism: University of Illinois Urbana-Champaign
  • B2B Sales: High-Impact Questions, Active Listening - 2026: Alex Genadinik
  • Introduction to ESG: Corporate Finance Institute
  • SEO, Generative AI, and GEO Capstone Project: SkillUp
  • مهارات العمل الجماعي: التواصل الفعّال في مجموعات: University of Colorado Boulder
  • Supply Chain Excellence Capstone: Rutgers the State University of New Jersey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok