• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • G

    Google

    Accelerate Your Job Search with AI

    Skills you'll gain: Web Presence, Interviewing Skills, Professional Development, Google Gemini, AI literacy, Generative AI, Prompt Engineering Tools, Prompt Engineering, Branding

    4.8 stars, 6.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (6.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Digital Marketing with Canva

    Skills you'll gain: Canva (Software), Social Media Content, Content Creation, Content Performance Analysis, Social Media Marketing, Marketing Effectiveness, Content Development and Management, Video Production, Digital Media Strategy, Style Guides, Digital Design, Graphic and Visual Design, Graphic Design, Marketing Analytics, Web Analytics, Video Editing, Performance Measurement, Brand Management, Key Performance Indicators (KPIs), Drive Engagement

    4.5 stars, 6.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (6.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • N

    New York Institute of Finance

    Introduction to Risk Management

    Skills you'll gain: Risk Management, Business Risk Management, Portfolio Risk, Risk Modeling, Risk Appetite, Risk Management Framework, Operational Risk, Risk Mitigation, Enterprise Risk Management (ERM), Credit Risk, Risk Analysis, Portfolio Management, Capital Markets, Financial Market, Financial Regulations, Regulatory Requirements, Finance, Financial Regulation, Probability Distribution

    4.7 stars, 865 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (865) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Google Prompting Essentials

    Skills you'll gain: Data Visualization, Prompt Engineering Tools, Prompt Patterns, AI powered creativity, Context Engineering, AI literacy, AI Personalization, Generative AI, Timelines, LLM Application, Agentic Workflows, Ideation, Artificial Intelligence, Business Correspondence, Complex Problem Solving, Report Writing, Solution Design, Document Management, Critical Thinking, Machine Learning

    4.8 stars, 8K reviews, Beginner, Specialization, 1 - 4 Weeks

    ★ 4.8 (8K) · Beginner · Specialization · 1 - 4 Weeks

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • M

    Meta

    Introduction to Databases

    Skills you'll gain: Database Design, Database Software, Database Management Systems, SQL, Database Theory, Relational Databases, Database Management, Databases, MySQL, Database Administration, Data Integrity, Query Languages, Data Manipulation

    4.7 stars, 1.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (1.5K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Marketing Communications, Product Lifecycle Management, Data-Driven Marketing, Brand Strategy, Integrated Marketing Communications, Customer experience strategy (CX), Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Marketing Analytics, Brand Management, Retail Management, Product Management, Marketing Channel, Product Strategy, Market Dynamics, Revenue Management, Merchandising, Communication

    4.7 stars, 6.2K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (6.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    No-Code Websites: Learn with Projects

    Skills you'll gain: Email Automation, Content Management Systems, WordPress, Web Presence, AI Personalization, Event Management, Search Engine Optimization, Web Analytics and SEO, AI powered creativity, Content Optimization, Web Content, Blogs, Web Design, Digital Publishing, Web Development, Web Analytics, No-Code Development, Content Creation, Content Management, Brand Management

    4.4 stars, 7.6K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.4 (7.6K) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Cultural Responsiveness, Product Promotion, Market Share, Strategic Planning

    4.8 stars, 127 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (127) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • A

    Amazon Web Services

    AWS Fundamentals

    Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Amazon Web Services, Serverless Computing, Identity and Access Management, Amazon DynamoDB, Amazon Elastic Compute Cloud, Cloud Computing, Amazon S3, Scalability, Cloud Infrastructure, Event-Driven Programming, Data Migration, Cloud Security, Cloud Storage, Cloud Management, Solution Architecture, Cloud Computing Architecture, Cloud Services, Cloud Solutions

    4.8 stars, 6.9K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (6.9K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Advancing Women in Tech

    Real-World Product Management

    Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Product Planning, Financial Analysis, AI Product Strategy, Product Marketing, Product Strategy, Design and Product, Technical Product Management, Product Requirements, Engineering Management, Product Development, Financial Statement Analysis, Customer Analysis, Performance Management, Interviewing Skills

    4.5 stars, 943 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (943) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Virginia

    Design Thinking for Innovation

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Creativity, Strategic Thinking, Thought Leadership, Case Studies, Human Centered Design, Open Mindset, Experimentation, Storytelling

    4.7 stars, 9.2K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (9.2K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Tools of the Trade: Linux and SQL

    Skills you'll gain: Bash (Scripting Language), Operating Systems, File Systems, Linux Commands, Linux, SQL, Linux Administration, File Management, Unix Shell, Database Application, Unix, Query Languages, Command-Line Interface, Databases, Relational Databases, Authorization (Computing), Authentications, User Accounts, User Interface (UI)

    4.8 stars, 6.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (6.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…242526…834

In summary, here are 10 of our most popular brand management courses

  • Accelerate Your Job Search with AI: Google
  • Digital Marketing with Canva: Coursera
  • Introduction to Risk Management: New York Institute of Finance
  • Google Prompting Essentials: Google
  • Introduction to Databases: Meta
  • Marketing Mix Implementation: IE Business School
  • No-Code Websites: Learn with Projects: Coursera
  • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign
  • AWS Fundamentals: Amazon Web Services
  • Real-World Product Management: Advancing Women in Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok