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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Popular Digital Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Digital Marketing 2

    Skills you'll gain: Data-Driven Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Digital Marketing, Digital Marketing Tools, Search Engine Marketing, Paid media, Digital Marketing Campaigns, Web Analytics, Online Advertising, Advanced Analytics, A/B Testing, Apache Hadoop, Applied Machine Learning, Machine Learning Methods, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Digital Transformation in Hospitality

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Vendor Management, Organizational Change, Hospitality Services, Service Improvement, Hospitality Management, Vendor Relationship Management, Content Creation, Social Media Marketing, Digital Marketing, Operational Efficiency, Search Engine Optimization, Leadership, Content Management, Customer Engagement

    4.2
    Rating, 4.2 out of 5 stars
    ·
    45 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Introduction to Business Analytics

    Skills you'll gain: Data Literacy, Tableau Software, Business Analysis, Analytics, Business Analytics, Business Intelligence, Data Analysis, Data-Driven Decision-Making, Business Intelligence Software, Project Management, Descriptive Analytics, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    497 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Business Intelligence & Analytics

    Skills you'll gain: Business Intelligence, Data Governance, Data Storytelling, Data Presentation, Data Management, Business Analytics, Looker (Software), Performance Measurement, Data Visualization, Interactive Data Visualization, Key Performance Indicators (KPIs), Business Metrics, Data Modeling, Data Ethics, Data Warehousing, Data Strategy, Cloud Computing Architecture, General Data Protection Regulation (GDPR), Digital Transformation, Performance Metric

    4.2
    Rating, 4.2 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Visual Analytics with Tableau

    Skills you'll gain: Data Visualization, Advanced Analytics, Tableau Software, Data Visualization Software, Graphing, Data Mapping, Predictive Analytics, Histogram, Scatter Plots, Exploratory Data Analysis, Geospatial Mapping, Data Analysis, Forecasting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Digital Transformation, Promotional Strategies, Market Dynamics, Digital Media Strategy, Shared Media, Earned Media, Customer Engagement

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Foundations of marketing analytics

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Customer Analysis, Business Marketing, Advanced Analytics, Marketing Strategies, Business Analytics, Statistical Programming, Customer Insights, R Programming, R (Software), Customer Data Management, Data-Driven Decision-Making, Data Analysis Software, Target Market, Predictive Analytics, Statistical Analysis, Statistical Modeling, Predictive Modeling, Statistical Methods

    4.6
    Rating, 4.6 out of 5 stars
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    762 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Siemens

    Introduction to Digital Transformation

    Skills you'll gain: Digital Transformation, Product Lifecycle Management, Business Technologies, Business Transformation, Automation, Internet Of Things, Product Development, Technology Strategies, Product Design, Technology Solutions, Emerging Technologies, Telecommunications, Cloud Computing, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    112 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    SAS Visual Business Analytics

    Skills you'll gain: SAS (Software), Network Analysis, Trend Analysis, Data Manipulation, Data Analysis, Forecasting, Data Quality, Text Mining, Exploratory Data Analysis, Spatial Data Analysis, Data Visualization Software, Spatial Analysis, Data Transformation, Data Mapping, Interactive Data Visualization, Analytics, Data Visualization, Time Series Analysis and Forecasting, Business Analytics, Business Reporting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Marketing Automation, Social Media Management, Social Media Content, Digital Marketing Tools, Marketing Strategy and Techniques, Digital Content, Social Media Strategy, Marketing Strategies, Digital Advertising, Social Media Analytics, Cross-Channel Marketing, Content Marketing, Marketing Communications, Demand Generation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Gender Analytics for Innovation

    Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Gap Analysis, Innovation, Organizational Effectiveness, Business Analytics, Analysis, Financial Inclusion, Diversity Equity and Inclusion Initiatives, Market Opportunities, Social Justice, Workplace inclusivity, Organizational Change, Leadership Development, Product Development, Risk Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    348 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S
    M

    Multiple educators

    Foundations of Cloud Analytics

    Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Cloud Solutions, Cloud Security, Business Analytics, Infrastructure as Code (IaC), Team Oriented, Virtual Machines, Exploratory Data Analysis, Hybrid Cloud Computing, Data Management, Data Visualization Software, Process Design, System Monitoring, Enterprise Security, Software As A Service, Data Processing, Data Manipulation, Statistical Software, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    123 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular digital analytics courses

  • Digital Marketing 2: University of Maryland, College Park
  • Digital Transformation in Hospitality: STARWEAVER
  • Introduction to Business Analytics: Tableau Learning Partner
  • Business Intelligence & Analytics: Universidad de Palermo
  • Visual Analytics with Tableau: University of California, Davis
  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • Foundations of marketing analytics: ESSEC Business School
  • Introduction to Digital Transformation: Siemens
  • SAS Visual Business Analytics: SAS
  • Digital Channel Planning Strategy: Digital Marketing Institute

Skills you can learn in Business Essentials

Analytics (37)
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Microsoft Excel (26)
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Decision-making (16)
Leadership (15)

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