• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • P

    Packt

    Lean Six Sigma - Green Belt

    Skills you'll gain: Lean Six Sigma, Process Improvement and Optimization, Six Sigma Methodology, Process Mapping, Process Improvement, Process Analysis, Quality Improvement, Business Process Improvement, Business Process, Lean Methodologies, Continuous Improvement Process, Lean Manufacturing, Process Management, Waste Minimization, Statistical Analysis, Process Flow Diagrams, Quality Management, Operational Efficiency, Statistical Process Controls, Quality Monitoring

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Innovation: From Creativity to Entrepreneurship Capstone

    Skills you'll gain: Creative Thinking, Creativity, Innovation, Business Modeling, Strategic Thinking, Entrepreneurship, Strategic Planning, Business Strategies, Business Development, New Business Development, Collaboration, Analysis, Performance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    88 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    What are GPTs and How can they work for my business?

    Skills you'll gain: ChatGPT, AI Enablement, AI Product Strategy, Market Research, Financial Forecasting, AI Personalization, Strategic Thinking, Market Analysis, Generative AI Agents, Market Intelligence, Supply Chain, LLM Application, Generative AI, Supply Chain Planning, Strategic Decision-Making, Supply Chain Management, Digital Transformation, Innovation, AI Integrations, Forecasting

    3.9
    Rating, 3.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Surviving Disruptive Technologies (On Demand)

    Skills you'll gain: Emerging Technologies, Technology Strategies, Media and Communications, Contingency Planning, Electronic Media, Digital Transformation, Business Transformation, Social Media, Innovation, Organizational Change, Competitive Analysis, Case Studies, Business Strategy, Digital Publishing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Skillshare

    Social Media Storytelling: Videos for Instagram & YouTube

    Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Content Creation, Videography, Social Media Content, Visual Storytelling, Editing, Media Production, TikTok, Driving engagement, Writing, Creativity, Adaptability

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Social Listening

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Business, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Data-Driven Decision-Making, Analytical Skills, Continuous Monitoring

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية قياس عائد الاستثمار للتسويق باستخدام منصة هاب سبوت

    Skills you'll gain: Dashboard, Return On Investment, HubSpot CRM, Marketing Effectiveness, Marketing Analytics, User Accounts, User Provisioning, Marketing, Business Strategy, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Privacy and Protection Standards

    Skills you'll gain: Information Privacy, General Data Protection Regulation (GDPR), Personally Identifiable Information, Data Security, Data Governance, Data Ethics, Law, Regulation, and Compliance, Data Loss Prevention, Data Management, Security Controls, Regulatory Compliance, Compliance Management, Compliance Training, Data Integrity, Security Strategy, Safety Culture, Data Processing, Incident Response, Employee Training

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Culture-Driven Team Building Capstone

    Skills you'll gain: Presentations, Case Studies, Culture, Team Management, Oral Expression, Executive Recruitment, Organizational Effectiveness, Team Building, Analysis, Strategic Decision-Making, Business Consulting, Strategic Thinking, Management Consulting, Consulting, Organizational Strategy, Culture Transformation, Business Strategies, Team Leadership, Microsoft PowerPoint, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Online Advertising & Social Media

    Skills you'll gain: Online Advertising, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Paid media, Social Media Strategy, Social Media, Data Ethics, Marketing, Digital Media Strategy, Social Media Marketing, Data-Driven Decision-Making, Business Analytics, Social Media Analytics, Business Transformation, Social Media Campaigns, Return On Investment, Descriptive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Cyber Security: Data & Identity Security

    Skills you'll gain: Identity and Access Management, Cryptography, AWS Identity and Access Management (IAM), Data Security, Authentications, Threat Detection, Cybersecurity, Encryption, Network Security, Data Management, Azure Active Directory, Security Controls, Cyber Attacks, Cyber Security Strategy, Cyber Governance, Key Management, Security Management, Cyber Risk, Computer Security, Security Awareness

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Intermediate · Specialization · 3 - 6 Months

  • G

    Goldman Sachs

    Haz Crecer Tu Negocio con Goldman Sachs 10,000 Women

    Skills you'll gain: Business Planning, Market Opportunities, Business Strategy, Growth Strategies, Strategic Thinking, Business Development, Feasibility Studies, Entrepreneurship, Peer Review, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    105 reviews

    Mixed · Course · 1 - 4 Weeks

1…244245246…480

In summary, here are 10 of our most popular marketing strategy courses

  • Lean Six Sigma - Green Belt : Packt
  • Innovation: From Creativity to Entrepreneurship Capstone: University of Illinois Urbana-Champaign
  • What are GPTs and How can they work for my business?: Coursera
  • Surviving Disruptive Technologies (On Demand): University of Maryland, College Park
  • Social Media Storytelling: Videos for Instagram & YouTube: Skillshare
  • Social Listening: Coursera
  • كيفية قياس عائد الاستثمار للتسويق باستخدام منصة هاب سبوت: Coursera
  • Data Privacy and Protection Standards: Coursera
  • Culture-Driven Team Building Capstone : University of Pennsylvania
  • Online Advertising & Social Media: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok