• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    The Art of Visual Storytelling

    Skills you'll gain: Adobe Premiere, Video Production, Videography, Post-Production, Photo/Video Production and Technology, Video Editing, Storyboarding, Storytelling, Cinematography, Media Production, Visual Storytelling, Oral Expression, Editing, Data Import/Export, Writing, Graphic and Visual Design, Graphic and Visual Design Software, Scripting, Design Elements And Principles, Timelines

    4.6 stars, 146 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (146) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IBM

    ETL and Data Pipelines with Shell, Airflow and Kafka

    Skills you'll gain: Data Pipelines, Apache Kafka, Apache Airflow, Data Transformation, Extract, Transform, Load, Data Processing, Data Integration, Data Warehousing, Data Cleansing, Data Lakes, Data Mart, Performance Tuning, Shell Script, Bash (Scripting Language), Command-Line Interface

    4.5 stars, 463 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (463) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of California San Diego

    Algorithms on Graphs

    Skills you'll gain: Graph Theory, Algorithms, Network Routing, Data Structures, Network Analysis, Network Model, Theoretical Computer Science

    4.7 stars, 2.3K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (2.3K) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    The University of Tokyo

    Words Spun Out of Images: Visual and Literary Culture in Nineteenth Century Japan

    Skills you'll gain: Art History, Liberal Arts, Visual Storytelling, Social Studies, Intercultural Competence, Research, Public History

    4.8 stars, 771 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (771) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    Microsoft Azure Data Scientist Associate (DP-100) Exam Prep

    Skills you'll gain: Responsible AI, Model Deployment, Model Training, Convolutional Neural Networks, Classification Algorithms, Data Analysis, Image Analysis, Data Store, Data Integration, Data Lakes, Model Evaluation, Transfer Learning, Cloud Management, Machine Learning Methods, Machine Learning, Data Processing, Data Preprocessing, Data Pipelines, Data Transformation, Data Manipulation

    4.2 stars, 621 reviews, Intermediate, Professional Certificate, 3 - 6 Months

    ★ 4.2 (621) · Intermediate · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Excel Power Tools for Data Analysis

    Skills you'll gain: Power BI, Microsoft Excel, Dashboard Creation, Data Storytelling, Data Wrangling, Business Intelligence Software, Data Sharing, Data Integration

    4.9 stars, 1.3K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (1.3K) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Packt

    SAP SuccessFactors Payroll Bootcamp - Beginner to Advanced

    Skills you'll gain: Payroll, Payroll Systems, SAP SuccessFactors, Payroll Administration, Payroll Reporting, Payroll Processing, Payroll Tax, SAP Applications, Management Reporting, Auditing, System Configuration, Audit Planning, Tax Planning, Tax, Key Performance Indicators (KPIs), Data Validation, Debugging

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
  • P

    Packt

    Applied DAX: Business Metrics and Analytical Solutions

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Michigan

    Advanced Styling with Responsive Design

    Skills you'll gain: Responsive Web Design, HTML and CSS, Web Design, Cascading Style Sheets (CSS), Bootstrap (Front-End Framework), Web Frameworks, Wireframing, Front-End Web Development, Browser Compatibility, Usability, Hypertext Markup Language (HTML), Javascript

    4.7 stars, 4.6K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (4.6K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Creative Designing in Power BI

    Skills you'll gain: Data Storytelling, Dashboard, Dashboard Creation, Power BI, Data Presentation, Data Visualization, Interactive Data Visualization, Data Visualization Software, Microsoft Power Platform, Creative Design, Data-Driven Decision-Making, Data Analysis, Design, Design Elements And Principles, Geospatial Mapping

    4.4 stars, 384 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (384) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Strategic Workforce Planning

    Skills you'll gain: Workforce Planning, Data Storytelling, People Analytics, Human Resources Management and Planning, Dashboard, Workforce Development, Human Resource Strategy, Talent Pipelining, Human Resources Software, Power BI, Microsoft Copilot, Dashboard Creation, Workforce Management, Key Performance Indicators (KPIs), Business Metrics, Stakeholder Communications, Gap Analysis, Plan Execution, Demand Planning, Performance Metric

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    AI for Everyday Life

    Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, AI literacy, Google Gemini, ChatGPT, Responsible AI, Artificial Intelligence, Communication, Predictive Modeling

    4.7 stars, 178 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (178) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…251252253…757

In summary, here are 10 of our most popular social media analytics courses

  • The Art of Visual Storytelling: University of Colorado Boulder
  • ETL and Data Pipelines with Shell, Airflow and Kafka: IBM
  • Algorithms on Graphs: University of California San Diego
  • Words Spun Out of Images: Visual and Literary Culture in Nineteenth Century Japan: The University of Tokyo
  • Microsoft Azure Data Scientist Associate (DP-100) Exam Prep: Microsoft
  • Excel Power Tools for Data Analysis: Macquarie University
  • SAP SuccessFactors Payroll Bootcamp - Beginner to Advanced: Packt
  • Applied DAX: Business Metrics and Analytical Solutions: Packt
  • Advanced Styling with Responsive Design: University of Michigan
  • Creative Designing in Power BI: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok