• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

    Skills you'll gain: Prompt Engineering, Generative AI, Content Marketing, Marketing, ChatGPT, Content Creation, AI Personalization, Strategic Marketing, Persona Development, Digital Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Social Media Campaigns, Automation, Creativity, Ethical Standards And Conduct, Graphic and Visual Design, Analytics, Natural Language Processing, Personal Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Well Being & Self Care: for Physical and Mental Health

    Skills you'll gain: Habit Formation, Stress Management, Positivity, Personal Care, Mindfulness, Meditation & Breathwork, Preventative Care, Mental and Behavioral Health, Behavioral Health, Personal Development, Self-Motivation, Behavioral Management, Self-Awareness, Mental Health, Resilience, Behavior Management, Assertiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Usability Testing with Hotjar

    Skills you'll gain: Usability Testing, Usability, Test Tools, Test Planning, User Research, Interactive Data Visualization, Product Development, Web Analytics and SEO, User Accounts, Data Integration

    4.3
    Rating, 4.3 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    O

    Oracle

    Oracle Cloud Infrastructure AI Foundations

    Skills you'll gain: Generative AI, Oracle Cloud, Large Language Modeling, Generative Model Architectures, Machine Learning Methods, Artificial Intelligence, Applied Machine Learning, Supervised Learning, Machine Learning Algorithms, Deep Learning, Machine Learning, Artificial Neural Networks, Oracle Cloud Applications, AI literacy, Unsupervised Learning, Model Training, Recurrent Neural Networks (RNNs)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Parsons School of Design, The New School

    Sustainable Building: Design and Specification

    Skills you'll gain: Building Design, Sustainable Design, Sustainable Architecture, Public Health, Chemistry, Architectural Design, Health Assessment, Sustainable Development, Sustainability Standards, Pollution Prevention, Hazard Analysis, Materials science, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Putting the Personal in Personalized Nutrition

    Skills you'll gain: Nutrition and Diet, Nutrition Education, Microbiology, Molecular Biology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    PrEParing: PrEP for Providers and Patients

    Skills you'll gain: Preventative Care, Patient Education And Counseling, Pharmacology, Contraindication, Bloodborne Pathogens, Public Health and Disease Prevention, Drug Interaction, Health Promotion, Primary Care, Health Disparities, Patient Education and Support, Medication Therapy Management, Health Equity, Pharmacotherapy, Clinical Pharmacy, Patient Evaluation, Public Health, Community Health, Clinical Assessment, Patient Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    150 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Parsons School of Design, The New School

    Leveraging Design Methods to Identify Business Opportunities

    Skills you'll gain: Design Thinking, Market Opportunities, Design Strategies, Design and Product, Experience Design, Risk Analysis, New Business Development, Human Centered Design, User Experience Design, Innovation, Design, User Experience, Business Modeling, Lean Methodologies, Market Analysis, Prioritization, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Python for Finance: Beta and Capital Asset Pricing Model

    Skills you'll gain: Portfolio Management, Plotly, Data Visualization, Portfolio Risk, Interactive Data Visualization, Investment Management, Exploratory Data Analysis, Plot (Graphics), Return On Investment, Financial Modeling, Financial Analysis, Statistical Analysis, Financial Data, Risk Modeling, Market Data, Finance, Equities, Data Analysis, Python Programming, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    47 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Data Ethics, AI Personalization, Sales Process, Sales Presentation, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Prompt Engineering, Microsoft Copilot, Customer Analysis, Customer Relationship Management, Sales Strategy, Law, Regulation, and Compliance, Workflow Management, Sales, Responsible AI, Sales Presentations, Email Automation, Calendar Management

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Sensory Science: Measuring the Senses

    Skills you'll gain: Sensory Systems Analysis, Scientific Methods, Systems Of Measurement, Quantitative Research, Psychological Evaluations, Psychology, Research Methodologies, Mathematical Modeling, Neurology, Product Testing, Analytical Testing, Physiology

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Marketing Strategy and Analytics

    Skills you'll gain: Marketing Planning, Dashboard, Project Schedules, Dashboard Creation, Data-Driven Marketing, Marketing Strategies, Marketing Budgets, Campaign Planning, Scheduling, Content Performance Analysis, Competitive Analysis, Timelines, Project Planning, Performance Analysis, Project Estimation, Data Integration, Cost Benefit Analysis, Budget Management, Market Research, Search Engine Marketing

    Intermediate · Course · 1 - 3 Months

1…253254255…454

In summary, here are 10 of our most popular market research courses

  • ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools: SkillsBooster Academy
  • Well Being & Self Care: for Physical and Mental Health: Coursera
  • Usability Testing with Hotjar: Coursera
  • Oracle Cloud Infrastructure AI Foundations: Oracle
  • Sustainable Building: Design and Specification: Parsons School of Design, The New School
  • Putting the Personal in Personalized Nutrition: University of Illinois Urbana-Champaign
  • PrEParing: PrEP for Providers and Patients: Johns Hopkins University
  • Leveraging Design Methods to Identify Business Opportunities: Parsons School of Design, The New School
  • Python for Finance: Beta and Capital Asset Pricing Model: Coursera
  • Microsoft Sales Toolkit with Generative AI: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok