• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create Striking Real Estate Instagram Posts in Canva

    Skills you'll gain: Canva (Software), Animations, Instagram, Creative Design, Social Media Content, Graphics Software, Content Creation, Graphic Design, Design Elements And Principles, Design, Design Software, Real Estate

    4.1
    Rating, 4.1 out of 5 stars
    ·
    34 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Compensation, Benefits and Payroll

    Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Human Resources Software, Compensation and Benefits, Benefits Administration, Payroll Systems, Compensation Analysis, Compensation Management, Payroll Processing, Payroll Administration, Human Resources, Operational Efficiency, Responsible AI, AI Enablement, Data Ethics, AI Personalization, Benefits Enrollment Processes, Employee Engagement, Social Media Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Adobe

    Build your creative business using Adobe tools

    Skills you'll gain: AI powered creativity, Visual Storytelling, Intellectual Property, Ideation, Brand Strategy, Brand Marketing, Adobe Firefly, Target Audience, Creative Thinking, Branding, Creativity, Graphic Design, Entrepreneurship, Design, Adobe Photoshop, Business Strategy, Adobe Illustrator, Artificial Intelligence, Communication, Digital Marketing

    Beginner · Specialization · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Proyecto final sobre negociación para un mejor clima laboral

    Skills you'll gain: Negotiation, Organizational Leadership, Conflict Management, Cooperation, Personal Development, Teamwork, People Development, Collaboration, Leadership, Communication Strategies, Internal Communications, Administration, Planning, Strategic Thinking, Case Studies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    74 reviews

    Mixed · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Análise de Dados para Workforce Management

    Skills you'll gain: Workforce Management, People Analytics, Big Data, R (Software), HR Tech, Applied Machine Learning, Workforce Planning, Data Mining, Data-Driven Decision-Making, Human Resource Strategy, Deep Learning, Human Resource Management, Human Resources Management and Planning, Data Visualization, Data Strategy, Digital Transformation, Data Engineering, Data Visualization Software, Plot (Graphics), Statistical Visualization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    83 reviews

    Beginner · Specialization · 1 - 3 Months

  • A

    Alfaisal University | KLD

    استراتيجيات التسويق الهجومية والدفاعية

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing, Marketing Strategy and Techniques, Product Development, Marketing Planning, Consumer Behaviour, Business Strategy, Business Strategies, Competitive Intelligence, Market Share, Timelines

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GA Goal Tracking & Setup

    Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Digital Marketing Campaigns, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, System Testing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Model Training, Customer Analysis, Predictive Modeling, Scientific Visualization, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data-Driven Marketing, Logistic Regression, Data Cleansing, Data Manipulation, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of London

    Statistics and Clustering in Python

    Skills you'll gain: Pandas (Python Package), NumPy, Probability & Statistics, Unsupervised Learning, Applied Machine Learning, Statistical Methods, Data Science, Statistics, Data Analysis, Statistical Analysis, Jupyter, Data Manipulation, Machine Learning Algorithms, Descriptive Statistics, Plot (Graphics), Data Processing, Data Visualization Software, Python Programming, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    Effective Onboarding

    Skills you'll gain: Employee Onboarding, Employee Retention, Talent Acquisition, Employee Engagement, New Hire Orientations, Continuous Improvement Process, Process Development, Process Improvement, Relationship Building, Performance Metric, Employee Performance Management, Drive Engagement, Performance Management, Goal Setting, Internal Communications, Communication, Leadership Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Data Ethics, Consumer Behaviour, Digital Analysis, Data Collection, Marketing, Target Market, digital literacy, Market Research, User Research, Customer Insights, Customer Analysis, Ethical Standards And Conduct, Business Ethics, Research, Analytics, Personalized Service, Qualitative Research, Technical Communication, Research Reports, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    데이터 과학이란 무엇인가?

    Skills you'll gain: Data Storytelling, Data Mining, Data Science, Data-Driven Decision-Making, Big Data, Digital Transformation, Analytics, Storytelling, Regression Analysis, Apache Hadoop, Machine Learning, Deep Learning, Cloud Computing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

1…254255256…493

In summary, here are 10 of our most popular marketing analytics courses

  • Create Striking Real Estate Instagram Posts in Canva: Coursera
  • GenAI for Compensation, Benefits and Payroll: Coursera
  • Build your creative business using Adobe tools: Adobe
  • Proyecto final sobre negociación para un mejor clima laboral: Universidad Nacional Autónoma de México
  • Análise de Dados para Workforce Management: Fundação Instituto de Administração
  • استراتيجيات التسويق الهجومية والدفاعية: Alfaisal University | KLD
  • GA Goal Tracking & Setup: Coursera
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera
  • Statistics and Clustering in Python: University of London
  • Effective Onboarding: Automatic Data Processing, Inc. (ADP)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok