PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Marketing, Social Media Strategy, Digital Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Marketing Strategy and Techniques, Pay Per Click Advertising, Marketing Communications, Digital Advertising, Customer Relationship Management, Brand Management
★ 4.7 (244) · Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Sales Presentations, Marketing Design, Brainstorming, Presentations, English Language, Marketing Materials, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Employee Surveys, Business Communication, Data Visualization, Communication Strategies, Marketing, Marketing Psychology, Professional Networking
★ 4.8 (325) · Intermediate · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Applicant Tracking Systems, Copywriting, Business Writing, Business Correspondence, Writing and Editing, Persuasive Communication, Writing, Marketing, Keyword Research, Marketing Psychology
★ 4.6 (343) · Intermediate · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Global Marketing, Diversity Marketing, Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Marketing Management, Business-To-Consumer, Marketing Strategies, Innovation, Cross-Channel Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Go To Market Strategy, Market Opportunities, Target Audience, Product Marketing, Market Analysis, Customer Analysis
★ 4.7 (342) · Mixed · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Social Media Analytics, Marketing Effectiveness, Marketing, Social Media Campaigns, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing
★ 4.7 (826) · Mixed · Course · 1 - 4 Weeks

Multiple educators
Skills you'll gain: Sustainable Business, Sustainability Reporting, Sustainable Design, Corporate Sustainability, Sustainable Technologies, Environmental Social And Corporate Governance (ESG), Sustainable Engineering, Sustainable Development, Sustainable Systems, Energy and Utilities, Sustainability Standards, Business Reporting, Organizational Leadership, Strategic Leadership, Environmental Resource Management, Business Leadership, Sustainable Architecture, Product Engineering, Initiative and Leadership, Electrical Power
★ 4.7 (555) · Intermediate · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Campaign Management, Direct Marketing, Advertising Mail, Campaign Planning, Data-Driven Marketing, Target Audience, Email Marketing, Telemarketing, Events and Conferences, Event Planning, Relationship Building, Customer Engagement, Cross-Channel Marketing, Telephone Skills
★ 4.2 (52) · Beginner · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Report Writing, Concision, Persuasive Communication, English Language, Grammar, Target Audience, Vocabulary
★ 4.4 (479) · Mixed · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Social Media Analytics, Social Media, Search Engine Marketing, Social Media Management, Social Media Marketing, Conversion Funnel Analysis, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Digital Marketing, Key Performance Indicators (KPIs)
★ 4.7 (313) · Intermediate · Specialization · 1 - 3 Months

University of California, Davis
Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing
★ 4.6 (185) · Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Email Marketing, Data Security, Sales Enablement, Data Access, Data Management, Business Process, User Accounts, User Provisioning, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Dashboard, Sales Development, Automation, Cloud Computing
★ 4.2 (272) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Style Guides, Marketing Design, Marketing Materials, Content Creation, Graphic Design, Color Matching, Dashboard, Graphic and Visual Design, Design Elements And Principles, Branding, Design Software, Marketing
★ 4.6 (1.6K) · Beginner · Guided Project · Less Than 2 Hours