• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    Universidad de los Andes

    Hacer negocios con multinacionales y empresas en América Latina

    Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Business Economics, Competitive Analysis, Business Strategies, Growth Strategies, Business, Economics, Natural Resource Management, Digital Transformation

    ★ 4.9 (263) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad de los Andes

    Desarrollo y Diseño de Videojuegos

    Skills you'll gain: Game Design, Animation and Game Design, Video Game Development, Scrum (Software Development), Unity Engine, Value Propositions, Animations, Functional Specification, Proposal Development, Sprint Retrospectives, Business Modeling, Agile Methodology, 3D Assets, Agile Software Development, Software Design Documents, Software Development Methodologies, Customer Analysis, Interaction Design, UI Components, Software Documentation

    ★ 4.4 (392) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • D

    Duke University

    AI for Productivity

    Skills you'll gain: Responsible AI, AI powered creativity, Adobe Firefly, Productivity Software, AI Workflows, Generative AI, Productivity, AI Integrations, AI literacy, Writing and Editing, Gemini, Microsoft Copilot, Unstructured Data, Prompt Engineering, Administrative Support, ChatGPT, Data Analysis, Calendar Management, Operational Efficiency, Media Production

    ★ 4.6 (48) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IE Business School

    Gestión del canal de distribución y retailing

    Skills you'll gain: Retail Management, Marketing Channel, Retail Store Operations, Merchandising, Supply Chain Planning, Supply Chain, Logistics Management, Supply Chain Systems, Business Strategy, Market Opportunities, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Growth Strategies, Web Presence, Digital Transformation

    ★ 4.7 (444) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    Ludwig-Maximilians-Universität München (LMU)

    Organising an Empire: The Assyrian Way

    Skills you'll gain: Ancient History, Governance, Social Studies, World History, Anthropology, Diplomacy, Sociology, Political Sciences, Cultural Diversity, Economics

    ★ 4.8 (823) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • U
    S

    Multiple educators

    Transformative Leadership in the Circular Economy

    Skills you'll gain: Leadership Studies, Sustainable Systems, Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing

    ★ 4.7 (20) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    NLP: Twitter Sentiment Analysis

    Skills you'll gain: Model Evaluation, Model Training, Exploratory Data Analysis, Data Cleansing, Text Mining, Scikit Learn (Machine Learning Library), Probability & Statistics, Natural Language Processing, Data Preprocessing, Social Media Analytics, Data Analysis, Classification Algorithms, Python Programming, Applied Machine Learning, Predictive Analytics, Machine Learning, Automation

    ★ 4.6 (375) · Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidad Nacional Autónoma de México

    Introducción al mercado

    Skills you'll gain: Strategic Marketing, Product Planning, Marketing Planning, Market Research, Target Market, Product Marketing, Marketing Strategies, Go To Market Strategy, Marketing Strategy and Techniques, Market Opportunities, Marketing Budgets, Business Analytics, Market Analysis, Business Strategy, Business Planning, Consumer Behaviour, Entrepreneurship, Budgeting

    ★ 4.7 (302) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Speaking and Presenting: Conversation Starters

    Skills you'll gain: Verbal Communication Skills, Oral Expression, Public Speaking, Persuasive Communication, Communication, Tactfulness, Communication Strategies, Presentations, Interpersonal Communications, Cognitive flexibility, Social Skills, Active Listening, Driving engagement, Friendliness, Adaptability, Ingenuity

    ★ 4.6 (102) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Setup & Fundamentals

    Skills you'll gain: Meta Ads Manager, Conversion Funnel Analysis, Marketing Budgets, Target Audience, Campaign Management, Facebook, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Washington

    Lesson | Business English Skills: How to Write Effective Openings and Closings to Emails

    Skills you'll gain: Business Communication, English Language, Business Writing, Business Correspondence, Communication, Professional Networking, Relationship Building, Writing

    ★ 4.5 (533) · Intermediate · Course · 1 - 4 Weeks

    Category: Free
    Free
  • L

    Lund University

    Cities and Consumption: Urban Sustainability and the Sharing Economy

    Skills you'll gain: Sustainable Development, Sustainable Systems, Socioeconomics, Community Development, Sustainable Business, Social Impact, Governance, Systems Thinking, Multimedia, Case Studies, Resource Utilization, Innovation, Stakeholder Engagement, Analysis, Consumer Behaviour

    ★ 4.7 (187) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…262263264…592

In summary, here are 10 of our most popular social media marketing courses

  • Hacer negocios con multinacionales y empresas en América Latina: Universidad de los Andes
  • Desarrollo y Diseño de Videojuegos: Universidad de los Andes
  • AI for Productivity: Duke University
  • Gestión del canal de distribución y retailing: IE Business School
  • Organising an Empire: The Assyrian Way: Ludwig-Maximilians-Universität München (LMU)
  • Transformative Leadership in the Circular Economy: University of Colorado Boulder
  • NLP: Twitter Sentiment Analysis: Coursera
  • Introducción al mercado: Universidad Nacional Autónoma de México
  • Speaking and Presenting: Conversation Starters: University of Michigan
  • Shopify eCommerce Ads Masterclass: Setup & Fundamentals: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok