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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    F

    Fred Hutchinson Cancer Center

    AI for Decision Makers

    Skills you'll gain: Responsible AI, AI Enablement, Data Ethics, Technical Management, AI Product Strategy, Technology Strategies, Artificial Intelligence, AI literacy, Business Ethics, Artificial Intelligence and Machine Learning (AI/ML), Project Management, Legal Risk, Law, Regulation, and Compliance, Ethical Standards And Conduct, Regulation and Legal Compliance, AI Integrations, Decision Making, Generative AI, Mitigation, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Healthcare Innovation: Need/Opportunity Identification

    Skills you'll gain: Stakeholder Analysis, Decision Making, Innovation, Health Policy, Strategic Decision-Making, Strategic Prioritization, New Product Development, Qualitative Research, Organizational Strategy, Business Priorities, Health Technology, Problem Solving, Process Analysis, Planning, Return On Investment

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    How to get more followers by creating a video tweet

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Creation, Content Scheduling, Shared Media, Social Media Content, Social Media Management, Social Media, Social Media Marketing, Scheduling, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Coding with AI for MBAs

    Skills you'll gain: Model View Controller, Design and Product, Debugging, Integrated Development Environments, Software Design, User Interface (UI), Responsive Web Design, HTML and CSS, Data Modeling, Data Store, Database Development, User Interface (UI) Design, Database Design, Web Design and Development, Software Development Tools, NoSQL, Database Architecture and Administration, OpenAI API, Vibe coding, Programming Principles

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Piktochart pour les débutants

    Skills you'll gain: Marketing Materials, Marketing Design, Marketing Collateral, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Cómo hacer invitaciones en Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Web Content, Design, Creative Design, Design Software, Graphic Design, Marketing Design, Event Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Comment Utiliser Canva Pro pour Publier sur Social Media

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Content Development and Management, Digital Publishing, Marketing, Graphic Design, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Boost Your Business Skills

    Skills you'll gain: Business Planning, Operating Budget, Budget Management, Business Strategy, Resource Allocation, Budgeting, Resource Management, Marketing Operations, Project Planning, Organizational Strategy, Marketing Strategies, Capital Budgeting, Variance Analysis, Competitive Analysis, Financial Planning, Goal Setting, Finance

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Validating Your Startup Idea with MVP Experiment Canvas

    Skills you'll gain: Target Market, Target Audience, Customer Analysis, Market Opportunities, Entrepreneurship, Value Propositions, Performance Metric, Process Validation, Performance Measurement, Risk Analysis, Strategic Decision-Making, Business Modeling, Feasibility Studies, Business Analysis, Data-Driven Decision-Making, New Product Development, Case Studies, Innovation, FinTech, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • B

    Birla Institute of Technology & Science, Pilani

    Human Computer Interaction

    Skills you'll gain: Human Computer Interaction, Web Content Accessibility Guidelines, Human Factors, User Interface (UI), Usability, Interaction Design, Prototyping, User Interface and User Experience (UI/UX) Design, User Experience Design, User Experience, Human Centered Design, User Centered Design, User Interface (UI) Design, Responsive Web Design, Design Thinking, Usability Testing, Augmented and Virtual Reality (AR/VR), User Research, Wireframing, Information Architecture

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Mastering Digital Communication: Effective Online Engagement

    Skills you'll gain: Content Creation, Crisis Management, Driving engagement, Digital Communications, Social Media Marketing, Strategic Communication, Communication Strategies, Social Media, Digital Marketing, Digital Brand Strategy, Digital Content, Communication Planning, Communication, Data Ethics, Social Media Strategy, Marketing Communications, Target Audience, Social Media Content, Customer Engagement, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Formwork for concreting

    Skills you'll gain: Construction, General Construction and Construction Labor, Construction Engineering, Building Codes, Construction Management, Building Information Modeling, Construction Estimating, Cost Estimation, Structural Engineering, Drafting and Engineering Design, Blueprint Reading, Assembly Drawing, Engineering Drawings, Civil and Architectural Engineering, Construction Inspection, Safety Standards, Structural Analysis, Engineering Practices, Architecture and Construction, Visualization (Computer Graphics)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23 reviews

    Advanced · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • AI for Decision Makers: Fred Hutchinson Cancer Center
  • Healthcare Innovation: Need/Opportunity Identification: University of Illinois Urbana-Champaign
  • How to get more followers by creating a video tweet: Coursera
  • Coding with AI for MBAs: University of Virginia
  • Piktochart pour les débutants: Coursera
  • Cómo hacer invitaciones en Canva: Coursera
  • Comment Utiliser Canva Pro pour Publier sur Social Media: Coursera
  • Boost Your Business Skills : Harvard Business Review
  • Validating Your Startup Idea with MVP Experiment Canvas: Coursera
  • Human Computer Interaction: Birla Institute of Technology & Science, Pilani

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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