• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.


Popular Customer Analytics Courses and Certifications


  • Status: Preview
    Preview
    I

    IBM

    데이터 과학이란 무엇인가?

    Skills you'll gain: Data Storytelling, Data Mining, Data Science, Data-Driven Decision-Making, Big Data, Digital Transformation, Analytics, Storytelling, Regression Analysis, Apache Hadoop, Machine Learning, Deep Learning, Cloud Computing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Finanzas y Operaciones de Marketing y Ventas

    Skills you'll gain: Marketing Operations, Sales Management, Marketing Effectiveness, Sales Development, Marketing Budgets, Sales Enablement, Marketing Analytics, Business Metrics, Business Operations, Marketing, Sales, B2B Sales, Online Advertising, Sales Strategy, Performance Metric, Business, Performance Measurement, Sales Pipelines, Operations Management, Market Share

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Neuroscience Methods

    Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Sensory Systems Analysis, Statistical Analysis, Psychological Evaluations, Data Analysis, Data Collection, Neurology, Psychology, Physiology, Image Analysis, Medical Imaging, Statistical Hypothesis Testing, Statistical Inference

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    The Total Data Quality Framework

    Skills you'll gain: Data Quality, Data Collection, Data Validation, Data Analysis, Data Preprocessing, Analysis, Data Processing, Data Access

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Dealing With Missing Data

    Skills you'll gain: Sampling (Statistics), Statistical Programming, Statistical Software, Data Analysis Software, Statistical Analysis, STATA (Software), Statistical Methods, R (Software), Statistical Modeling, Regression Analysis, Data Analysis, Logistic Regression

    3.8
    Rating, 3.8 out of 5 stars
    ·
    138 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Using Sensors With Your Raspberry Pi

    Skills you'll gain: Electronics, Systems Of Measurement, Digital Signal Processing, Data Processing, Analytics, Electronic Components, Statistical Methods, Open Source Technology, Mathematical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing and Ecommerce Analysts

    Skills you'll gain: Data Presentation, Digital Analysis, E-Commerce, Interactive Data Visualization, Analytics, Key Performance Indicators (KPIs), Google Analytics, Generative AI, Marketing Analytics, Data-Driven Marketing, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence, Data Collection

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Davis

    Continuous Integration

    Skills you'll gain: Continuous Integration, CI/CD, Continuous Deployment, Integration Testing, DevOps, Software Development, Continuous Monitoring, Webhook Security, Build Tools, Containerization, Docker (Software), Application Deployment, Development Environment, GitHub, Automation, Verification And Validation

    4
    Rating, 4 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Platform Thinking: designing a Platform

    Skills you'll gain: Systems Thinking, Innovation, Product Development, Entrepreneurship, Strategic Thinking, Computing Platforms, New Business Development, Business Strategies, Business Modeling, Growth Strategies, Business Transformation, Target Market, Customer Analysis, Value Propositions, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Business Entry Strategies

    Skills you'll gain: Export Control, International Finance, Competitive Analysis, Intercultural Competence, Mergers & Acquisitions, Risk Management, Risk Mitigation, Business Development, International Relations, Market Analysis, Franchising, Risk Analysis, New Business Development, Target Market, Cultural Diversity, Cultural Sensitivity, Business Strategy, Business Strategies, Decision Making, Intellectual Property

    4.8
    Rating, 4.8 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Data Science with Copilot

    Skills you'll gain: Generative AI, Microsoft Copilot, Generative Model Architectures, Generative Adversarial Networks (GANs), Responsible AI, Data Ethics, Data Security, Information Privacy, Anomaly Detection, Model Evaluation, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Football: More than a Game

    Skills you'll gain: Culture, International Relations, Finance, Diplomacy, Social Impact, Cultural Diversity, Social Sciences, Socioeconomics, World History, Governance, Public Affairs, Community Development, Data Analysis, Economic Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 3 Months

1…266267268…484

In summary, here are 10 of our most popular customer analytics courses

  • 데이터 과학이란 무엇인가?: IBM
  • Finanzas y Operaciones de Marketing y Ventas: Universidad de Palermo
  • Neuroscience Methods: Johns Hopkins University
  • The Total Data Quality Framework: University of Michigan
  • Dealing With Missing Data: University of Maryland, College Park
  • Using Sensors With Your Raspberry Pi: Johns Hopkins University
  • GenAI for Digital Marketing and Ecommerce Analysts: Coursera
  • Continuous Integration: University of California, Davis
  • Platform Thinking: designing a Platform: Politecnico di Milano
  • International Business Entry Strategies : University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok