• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • L

    LearnKartS

    Search Engine Optimization Course

    Skills you'll gain: Content Optimization, Blogs, Marketing, Digital Media Strategy, Marketing Analytics, Digital Marketing Tools, Marketing Strategies, Auditing

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Generative AI Leader

    Skills you'll gain: Generative AI Agents, Prompt Engineering, Google Gemini, Retrieval-Augmented Generation, Responsible AI, Generative AI, Gemini, Prompt Patterns, Google Workspace, Generative Model Architectures, Prompt Engineering Tools, AI Product Strategy, Agentic Workflows, AI Security, AI Workflows, Google Cloud Platform, Large Language Modeling, Artificial Intelligence, Cloud Computing, Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Maryland, College Park

    How To Land the Job You Want (Capstone Project)

    Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Campaign Planning, Visionary, Target Market, Personalized Campaigns, Lifelong Learning, Presentations, Oral Expression, Professional Development, Business Writing, Verbal Communication Skills, Storytelling, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 3 Months

  • S

    Saïd Business School, University of Oxford

    Designing the Future of Finance

    Skills you'll gain: FinTech, Financial Inclusion, Financial Services, Data Sharing, Financial Regulation, Financial Systems, Application Programming Interface (API), Financial Data, Banking, Financial Regulations, International Finance, Law, Regulation, and Compliance, Data Governance, Finance, Interoperability, Design Strategies, Regulatory Requirements, Strategic Thinking, Innovation, General Data Protection Regulation (GDPR)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Introducción a las Finanzas Corporativas

    Skills you'll gain: Capital Budgeting, Financial Modeling, Financial Analysis, Return On Investment, Financial Planning, Corporate Finance, Financial Forecasting, Cash Flows, Cash Flow Forecasting, Business Valuation, Decision Making, Loans, Timelines

    4.6
    Rating, 4.6 out of 5 stars
    ·
    84 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    SkillUp

    Get Started with Messaging & Collaboration Apps: Teams/Zoom

    Skills you'll gain: Microsoft Teams, Slack (Software), Google Workspace, Collaborative Software, Productivity Software, Microsoft 365, Virtual Teams, Meeting Facilitation, Setting Appointments, Internal Communications, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Università di Napoli Federico II

    Market Microstructure

    Skills you'll gain: Market Liquidity, Securities Trading, Securities (Finance), Financial Trading, Financial Market, Market Dynamics, Capital Markets, Market Data, Financial Regulation, Order Processing, Estimation, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Open Generative AI: Build with Open Models and Tools

    Skills you'll gain: Generative AI Agents, Model Context Protocol, Retrieval-Augmented Generation, Generative Model Architectures, Fine-tuning, Model Deployment, Responsible AI, Load Balancing, Large Language Modeling, Containerization, AI Security, Docker (Software), Model Optimization, Agentic Workflows, Generative AI, Model Evaluation, Agentic systems, LangChain, Data Ethics, Image Quality

    Intermediate · Professional Certificate · 3 - 6 Months

  • P

    Pearson

    Certified Ethical Hacker (CEH): Unit 1

    Skills you'll gain: Penetration Testing, Cyber Security Assessment, Security Testing, Cybersecurity, Cyber Security Strategy, Exploitation techniques, Cyber Attacks, Cyber Security Policies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Capitals Coalition

    Transforming Business: Valuing social and human capital

    Skills you'll gain: Stakeholder Engagement, Stakeholder Analysis, Human Capital, Stakeholder Management, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Social Impact, Sustainable Development, Stakeholder Communications, Sustainability Reporting, Human Resource Strategy, Business Transformation, Diversity and Inclusion, Risk Management, Data Collection

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Introduction to UX Design MasterTrack Certificate Program

    Skills you'll gain: Design Thinking, User Research, User Experience Design, User Experience, UI/UX Research, Design Research, Usability Testing, Experience Design, User Centered Design, User Interface and User Experience (UI/UX) Design, Graphic and Visual Design, Human Centered Design, Persona (User Experience), Usability, Visual Storytelling, Data Ethics, Ethical Standards And Conduct

    4.1
    Rating, 4.1 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Strategies and Tools to Mitigate Agricultural Risk

    Skills you'll gain: Land Management, Water Resources, Risk Management, Water Sustainability, Water Resource Management, Food and Beverage, Risk Control, Risk Mitigation, Enterprise Risk Management (ERM), Credit Risk, Environment and Resource Management, Plant Operations and Management, Insurance, Strategic Marketing, Lease Contracts, Marketing Management, Insurance Policies, Marketing, Loans

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

1…268269270…481

In summary, here are 10 of our most popular marketing strategy courses

  • Search Engine Optimization Course: LearnKartS
  • Generative AI Leader: Google Cloud
  • How To Land the Job You Want (Capstone Project): University of Maryland, College Park
  • Designing the Future of Finance: Saïd Business School, University of Oxford
  • Introducción a las Finanzas Corporativas: University of Pennsylvania
  • Get Started with Messaging & Collaboration Apps: Teams/Zoom: SkillUp
  • Market Microstructure: Università di Napoli Federico II
  • Open Generative AI: Build with Open Models and Tools: Coursera
  • Certified Ethical Hacker (CEH): Unit 1: Pearson
  • Transforming Business: Valuing social and human capital : Capitals Coalition

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok