• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    University of California San Diego

    Mastering the Software Engineering Interview

    Skills you'll gain: Growth Mindedness, Technical Communication, Algorithms, Overcoming Obstacles, Software Engineering, Verbal Communication Skills, Social Skills, Interpersonal Communications, Communication, Problem Solving, Self-Awareness, Collaboration, Complex Problem Solving, Data Structures

    ★ 4.6 (555) · Intermediate · Course · 1 - 3 Months

  • B

    Berklee

    FL Studio Basics

    Skills you'll gain: Musical Composition, Post-Production, Music, Media Production, Video Editing, Music Performance, Editing, Automation, Electronic Media

    ★ 4.6 (16) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Market Research, Social Media Strategy, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Sales Presentation, Business Marketing, Customer experience strategy (CX), Strategic Planning, Digital Marketing, Branding, Google Ads, Forecasting

    ★ 4.5 (19) · Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Microsoft Power BI Developer and Architect

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Data Modeling, Interactive Data Visualization, Azure Synapse Analytics, Database Design, Enterprise Architecture, Business Reporting, Microsoft Azure, Business Intelligence, Enterprise Security, Data Lakes, Data Governance, Solution Architecture, Data Management, Performance Analysis, Analytics, Governance, Regulation and Legal Compliance, Automation

    ★ 3.5 (8) · Intermediate · Professional Certificate · 3 - 6 Months

    Category: Hot New Release
    Hot New Release
  • U

    University of California San Diego

    Big Data - Capstone Project

    Skills you'll gain: Data Presentation, Data Processing, Big Data, Apache Spark, Splunk, Data Analysis, Unstructured Data, Analytics, Data Wrangling, Data Infrastructure, Social Network Analysis, Network Analysis, Classification Algorithms

    ★ 4.4 (400) · Mixed · Course · 1 - 3 Months

  • B

    Berklee

    Creating Sounds for Electronic Music

    Skills you'll gain: Musical Composition, Music, Electronic Media, Design Software, Patch Management, Computer Hardware, System Requirements

    ★ 4.7 (262) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Medical Cannabis: The Health Effects of THC and CBD

    Skills you'll gain: Pain Management, Psychiatry, Mental Health Diseases and Disorders, Pharmacology, Public Health, Health Policy, Public Health and Disease Prevention, Gerontology, Mental Health, Healthcare Industry Knowledge, Pharmaceuticals, Medical Science and Research, Substance Abuse, Hospice, Research, Medication Administration, Clinical Research, Mental and Behavioral Health, Exercise Science, Clinical Trials

    ★ 4.7 (521) · Beginner · Specialization · 3 - 6 Months

  • A

    American Psychological Association

    Psychological Research

    Skills you'll gain: Institutional Review Board (IRB), Descriptive Statistics, Quantitative Research, Data Literacy, Scientific Methods, Graphing, Research Design, Statistical Visualization, Statistical Hypothesis Testing, Science and Research, Research Methodologies, Probability & Statistics, Research, Statistical Inference, Statistics, Statistical Analysis, Statistical Methods, Ethical Standards And Conduct, Data Analysis, Research and Design

    ★ 4.8 (291) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Fundamentals of Visualization & Design with Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Color Theory, Data Integration, Data Literacy, Data Presentation, Data Import/Export, Design Elements And Principles, Business Analytics, Data Science, Marketing Analytics

    ★ 4.8 (10) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Geneva

    Securing Investment Returns in the Long Run

    Skills you'll gain: Investment Management, Investments, Performance Measurement, Portfolio Management, Asset Management, Wealth Management, Environmental Social And Corporate Governance (ESG), Performance Analysis, Financial Services, FinTech, Performance Metric, Portfolio Risk, Return On Investment, Finance, Financial Market, Risk Management, Benchmarking, Sustainable Business, Risk Analysis

    ★ 4.8 (1.2K) · Mixed · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Habilidades humanas y de negocios para negociar

    Skills you'll gain: Overcoming Objections, Closing (Sales), Negotiation, Active Listening, Customer Analysis, Communication, Relationship Building, Persuasive Communication, Customer Insights, Interrigatories, Motivational Skills, Proposal Development, Empathy, Needs Assessment, Recognizing Others

    ★ 4.8 (333) · Mixed · Course · 1 - 3 Months

  • Q

    Queen Mary University of London

    Introduction to Market Research

    Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Proposal Writing, Research Reports, Research Methodologies, Business Research, Marketing Management, Marketing, Surveys, Report Writing, Research, Qualitative Research, Data Analysis, Focus Group, Business Ethics

    ★ 4.5 (80) · Beginner · Course · 1 - 4 Weeks

1…268269270…690

In summary, here are 10 of our most popular social media analytics courses

  • Mastering the Software Engineering Interview: University of California San Diego
  • FL Studio Basics: Berklee
  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
  • Microsoft Power BI Developer and Architect: Microsoft
  • Big Data - Capstone Project: University of California San Diego
  • Creating Sounds for Electronic Music: Berklee
  • Medical Cannabis: The Health Effects of THC and CBD: University of Colorado Boulder
  • Psychological Research: American Psychological Association
  • Fundamentals of Visualization & Design with Tableau: University of Colorado Boulder
  • Securing Investment Returns in the Long Run: University of Geneva

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok