• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Pennsylvania

    Arts and Culture Strategy

    Skills you'll gain: Risk Analysis, Risk Management, Organizational Structure, Risk Mitigation, Organizational Strategy, Culture Transformation, Strategic Leadership, Art History, Organizational Effectiveness, Drive Engagement, Target Market, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Performing Arts, Target Audience, Communication Strategies

    4.6 stars, 242 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (242) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Microsoft

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Product Management, Product Planning, Stakeholder Management, Product Requirements, New Product Development, Stakeholder Engagement, Product Development, Functional Specification, Ideation, Stakeholder Communications, Responsible AI, Requirements Management, Innovation, Market Opportunities, Market Research

    4.8 stars, 31 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (31) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Marketing Science e Estratégia de Marketing

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Consumer Behaviour, Marketing, Data-Driven Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Value Propositions, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Marketing Automation, Social Media Management, Social Media Content, Digital Marketing Tools, Marketing Strategy and Techniques, Digital Content, Social Media Strategy, Marketing Strategies, Digital Advertising, Social Media Analytics, Cross-Channel Marketing, Content Marketing, Marketing Communications, Demand Generation

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Innovation and International Strategy

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Innovation, Global Marketing, Business Strategy, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, New Business Development, Strategic Thinking, Corporate Strategy, Market Dynamics, Target Market

    4.8 stars, 51 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (51) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Virginia

    Pricing Strategy in Practice

    Skills you'll gain: Market Dynamics, Revenue Management, Presentations, Consumer Behaviour, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Case Studies, Market Share, Business Economics, B2B Sales

    4.7 stars, 171 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (171) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Multichannel Marketing - Email, Content and Mobile Marketing

    Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, HubSpot CRM, Marketing Strategies, Content Optimization, Data-Driven Marketing, Web Content, Social Media Content, Paid media, Email Automation, Marketing Effectiveness, Target Audience, Customer Relationship Management (CRM) Software, Marketing Planning, Marketing, Digital Marketing, Customer Relationship Management

    4.5 stars, 41 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (41) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Planning, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Campaign Planning, Branding, Brand Awareness, Regression Analysis, Return On Investment, Consumer Behaviour, Statistical Analysis, Correlation Analysis, Online Advertising

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Chegg Skills

    Applied Digital Marketing

    Skills you'll gain: Paid media, Digital Advertising, Advertising Campaigns, Digital Marketing, Campaign Planning, Marketing Budgets, Target Audience, Contextual Advertising, Campaign Management, Performance marketing, Online Advertising, Customer Engagement, Return On Investment, A/B Testing, Target Market, Marketing Channel, Advertising, Marketing Analytics, Strategic Marketing, Media Planning

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Virginia

    Customer-Centric IT Strategy

    Skills you'll gain: IT Management, Technology Strategies, Information Technology, Business Strategy, Cyber Risk, Cyber Security Strategy, Process Design, Design Thinking, AI Enablement, Large Language Modeling, Threat Management, Cybersecurity, Business Modeling, Agile Methodology, Artificial Intelligence, Project Portfolio Management, Technical Communication, Customer experience improvement

    4.6 stars, 677 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (677) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    AI Innovation & Product Strategy

    Skills you'll gain: Business Process Modeling, Process Modeling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, AI Product Strategy, Workflow Management, AI Enablement, Product Management, Market Opportunities, Sustainable Development, Social Impact, Generative AI, Customer Insights, Innovation, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation

    4.3 stars, 50 reviews, Intermediate, Specialization, 1 - 4 Weeks

    ★ 4.3 (50) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Competitive Intelligence & SEO Strategy

    Skills you'll gain: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Prompt Engineering Tools, Competitive Analysis, Target Audience, Market Intelligence, Web Analytics, Product Strategy, Go To Market Strategy, Market Research, Content Strategy

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…272829…548

In summary, here are 10 of our most popular marketing strategy courses

  • Arts and Culture Strategy: University of Pennsylvania
  • Product Strategy and Roadmapping: Microsoft
  • Marketing Science e Estratégia de Marketing: Fundação Instituto de Administração
  • Digital Channel Planning Strategy: Digital Marketing Institute
  • Innovation and International Strategy: Illinois Tech
  • Pricing Strategy in Practice: University of Virginia
  • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
  • L'analyse marketing: University of Virginia
  • Applied Digital Marketing: Chegg Skills
  • Customer-Centric IT Strategy: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok