• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • X

    Xbox

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, Product Management, User Story, Product Planning, Product Development, New Product Development, Quality Assurance, Product Requirements, Product Quality (QA/QC), Product Strategy, Product Lifecycle Management, Design Thinking, Stakeholder Management, Quality Assurance and Control, Ideation, Stakeholder Engagement, Innovation, Stakeholder Communications, Change Management, Market Opportunities

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    TikTok Strategy: Effective Content

    Skills you'll gain: TikTok, Content Development and Management, Target Audience, Content Strategy, Social Media Content, Content Creation, Content Marketing, Social Media Strategy, Growth Strategies, Driving engagement, Planning, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    Foundations of marketing analytics

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Customer Analysis, Marketing Strategies, Business Analytics, Statistical Programming, Customer Insights, R Programming, R (Software), Customer Data Management, Data-Driven Decision-Making, Data Analysis Software, Target Market, Predictive Analytics, Statistical Analysis, Statistical Modeling, Predictive Modeling, Statistical Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    762 reviews

    Mixed · Course · 1 - 3 Months

  • L

    LearnKartS

    Risk Strategy and Planning

    Skills you'll gain: Risk Management, Project Risk Management, Risk Analysis, Risk Management Framework, Risk Appetite, Communication Planning, Stakeholder Management, Project Management, Conflict Management, Stakeholder Engagement, Stakeholder Analysis, Organizational Structure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northwestern University

    Leadership Through Marketing

    Skills you'll gain: Resource Allocation, Data-Driven Marketing, Marketing Strategies, Marketing Analytics, Branding, Data Science, Brand Management, Analytics, Data Literacy, Data Strategy, Culture Transformation, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Customer Engagement, Analytical Skills, Data-Driven Decision-Making, Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    471 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Healthcare Strategy and Innovation

    Skills you'll gain: Health Informatics, Strategic Communication, Health Technology, Strategic Planning, Business Analysis Tools, Business Planning, Innovation, Telehealth, Organizational Strategy, Design Thinking, Business Strategies, Business Strategy, Strategic Leadership, Informatics, Health Care Administration, Emerging Technologies, Agile Methodology, Digital Transformation, User Centered Design

    Beginner · Course · 1 - 4 Weeks

  • A

    Adobe

    Multichannel Content Marketing

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Cross-Channel Marketing, Marketing Channel, Content Marketing, Marketing Analytics, Data Ethics, Marketing Effectiveness, Campaign Management, Data-Driven Decision-Making, Marketing Strategies, Integrated Marketing Communications, Marketing Automation, Content Development and Management, Content Strategy, Content Performance Analysis, Adobe Express, AI Personalization, Social Media, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Methods, Data Manipulation, Data Transformation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    292 reviews

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Agile Practices and Stakeholder Strategy

    Skills you'll gain: Stakeholder Analysis, Stakeholder Engagement, Stakeholder Management, Agile Project Management, Stakeholder Communications, Agile Methodology, Project Coordination, Project Management Institute (PMI) Methodology, Project Management, Risk Management, Project Risk Management, Resource Allocation, Cost Management, Communication Strategies

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Sales & Marketing Alignment

    Skills you'll gain: Sales Management, Sales Strategy, Sales Enablement, Sales, Sales Process, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Product Planning, Business Marketing, Organizational Strategy, Product Promotion, Cross-Functional Collaboration, Case Studies, Gap Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Managerial Decisions & Pricing Strategy Mastery

    Skills you'll gain: Enterprise Risk Management (ERM), Risk Analysis, Business Risk Management, Risk Modeling, Risk Management, Risk Management Framework, Risk Mitigation, Strategic Decision-Making, Cost Accounting, Market Dynamics, Competitive Analysis, Decision Making, Product Strategy, Consumer Behaviour, Analysis, Resource Allocation

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    AWS Governance, Strategy & Certification Readiness

    Skills you'll gain: AWS CloudFormation, Amazon CloudWatch, Amazon Web Services, Cloud Management, Infrastructure as Code (IaC), Cloud Standards, Cloud Computing Architecture, Cloud Security, Security Controls, Application Security, Key Management, Business Transformation, Threat Detection

    Intermediate · Course · 1 - 3 Months

1…272829…480

In summary, here are 10 of our most popular marketing strategy courses

  • Product Strategy and Roadmapping: Xbox
  • TikTok Strategy: Effective Content: Coursera
  • Foundations of marketing analytics: ESSEC Business School
  • Risk Strategy and Planning: LearnKartS
  • Leadership Through Marketing: Northwestern University
  • Healthcare Strategy and Innovation: University of Michigan
  • Multichannel Content Marketing: Adobe
  • Meaningful Marketing Insights: Emory University
  • Agile Practices and Stakeholder Strategy: Packt
  • Sales & Marketing Alignment: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok