• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • U

    Universidad de Palermo

    Economía y Finanzas de Empresas

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Financial Policy, Economics, Policy, and Social Studies, Market Analysis, Public Policies, Business Acumen, International Finance, Consumer Behaviour, Policy Analysis, Supply And Demand, Fiscal Management, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    643 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    AI Applications in People Management

    Skills you'll gain: People Analytics, HR Tech, Human Resource Management, Human Resources Management and Planning, Responsible AI, Human Resources, Data Ethics, Data-Driven Decision-Making, People Management, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Applied Machine Learning, Machine Learning Methods, Blockchain, Predictive Modeling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    325 reviews

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Workspace with Gemini

    Skills you'll gain: Google Gemini, Storytelling, Gemini, Video Production, Email Automation, Photo/Video Production and Technology, Google Docs, Google Workspace, Video Editing, Visual Storytelling, Responsible AI, Proofreading, Prompt Engineering, Productivity Software, Gmail, Generative AI, Writing, Collaboration, Project Management, Business Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    397 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    Universidad de los Andes

    Desarrollo y Diseño de Videojuegos

    Skills you'll gain: Game Design, Animation and Game Design, Video Game Development, Scrum (Software Development), Unity Engine, Value Propositions, Animations, Functional Specification, Proposal Development, Sprint Retrospectives, Business Modeling, Agile Methodology, 3D Assets, Agile Software Development, Software Design Documents, Software Development Methodologies, Customer Analysis, Interaction Design, UI Components, Software Documentation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    392 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of California, Santa Cruz

    C++ For C Programmers, Part B

    Skills you'll gain: C++ (Programming Language), Object Oriented Design, Software Design Patterns, Object Oriented Programming (OOP), Software Design, C (Programming Language), Algorithms, Memory Management, Graph Theory, Artificial Intelligence, Data Structures, Simulations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    337 reviews

    Intermediate · Course · 1 - 3 Months

  • L

    LearnKartS

    Project Management Knowledge Areas

    Skills you'll gain: Cost Management, Project Management Institute (PMI) Methodology, Project Risk Management, Scope Management, Project Schedules, Project Management, Project Scoping, Project Management Life Cycle, Cost Estimation, Resource Management, Project Controls, Risk Management, Project Planning, Communication Planning, Resource Planning, Resource Allocation, Risk Mitigation, Quality Management, Project Estimation, Stakeholder Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    82 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Personalized Campaigns, Big Data, Credit Risk, Risk Management, Risk Modeling, Personalized Service, Digital Transformation, Data-Driven Marketing, Customer Insights, Machine Learning, Marketing Analytics, Machine Learning Methods, Customer Engagement, Driving engagement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
    ·
    497 reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    ITIL V4 Certification Preparation

    Skills you'll gain: Service Management, Information Technology Infrastructure Library, Customer experience improvement, IT Service Management, Service Improvement, Change Control, IT Management, Information Technology Architecture, Technical Management, Practice Management, Security Management, Technical Services, Infrastructure Architecture, Enterprise Architecture, Business Relationship Management, Hospitality Services, Continuous Improvement Process, Agile Methodology, Governance, Risk Management Framework

    4.7
    Rating, 4.7 out of 5 stars
    ·
    451 reviews

    Beginner · Specialization · 3 - 6 Months

  • B

    Banco Interamericano de Desarrollo

    Emprendimientos creativos

    Skills you'll gain: Entrepreneurship, Design Thinking, Lean Methodologies, Entrepreneurial Finance, Financial Management, Adaptability, Fundraising and Crowdsourcing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    649 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidade de São Paulo

    Consolidando empresas: Estrutura jurídica e financeira

    Skills you'll gain: Intellectual Property, Labor Law, Business Modeling, Tax Planning, Cash Management, Business Valuation, Labor Compliance, Law, Regulation, and Compliance, Entrepreneurial Finance, Regulatory Compliance, Mergers & Acquisitions, Entrepreneurship, Corporate Tax, Compliance Management, Investment Management, Business Planning, New Business Development, Investments, Business Strategies, Tax Laws

    4.6
    Rating, 4.6 out of 5 stars
    ·
    489 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Corporate Governance

    Skills you'll gain: Governance, Stakeholder Engagement, Law, Regulation, and Compliance, Regulatory Compliance, Regulation and Legal Compliance, Compliance Management, Risk Management, Governance Risk Management and Compliance, Business Ethics, Compliance Training, Regulatory Requirements, Risk Management Framework, Stakeholder Management, Corporate Strategy, Business Risk Management, Corporate Communications, Enterprise Risk Management (ERM), Stakeholder Communications, Environmental Social And Corporate Governance (ESG), Corporate Sustainability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    350 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    CVS Health

    CVS Health Retail Customer Service

    Skills you'll gain: Active Listening, De-escalation Techniques, Greeting Customers, Customer Service, Cashiering, Empathy, Cross Selling, Retail Sales, Call Center Experience, Customer Support, Transaction Processing, Selling Techniques, Upselling, Retail Store Operations, Customer Complaint Resolution, Conflict Management, Product Knowledge, Team Oriented, Communication, Time Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    466 reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…288289290…834

In summary, here are 10 of our most popular brand management courses

  • Economía y Finanzas de Empresas: Universidad de Palermo
  • AI Applications in People Management : University of Pennsylvania
  • Google Workspace with Gemini: Google Cloud
  • Desarrollo y Diseño de Videojuegos: Universidad de los Andes
  • C++ For C Programmers, Part B: University of California, Santa Cruz
  • Project Management Knowledge Areas: LearnKartS
  • AI Applications in Marketing and Finance: University of Pennsylvania
  • ITIL V4 Certification Preparation: EDUCBA
  • Emprendimientos creativos: Banco Interamericano de Desarrollo
  • Consolidando empresas: Estrutura jurídica e financeira: Universidade de São Paulo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok