• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • C

    Coursera

    Social Media Marketing

    Skills you'll gain: Canva (Software), Social Media Analytics, Content Performance Analysis, Brand Management, Instagram, Video Editing, Content Scheduling, Meta Ads Manager, Prompt Engineering, Facebook, Content Creation, Social Media, Social Media Marketing, Marketing Automation, Copywriting, Generative AI, Social Media Content, Video Production, Campaign Management, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • T

    Tecnológico de Monterrey

    Administración de Proyectos: Principios Básicos

    Skills you'll gain: Project Schedules, Project Scoping, Stakeholder Management, Project Risk Management, Work Breakdown Structure, Stakeholder Analysis, Risk Analysis, Stakeholder Engagement, Scheduling, Cost Management, Risk Management, Project Management, Microsoft Project, Scope Management, Project Controls, Risk Mitigation, Communication Planning, Stakeholder Communications, Project Performance, Change Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Toronto

    Communication Strategies for a Virtual Age

    Skills you'll gain: Meeting Facilitation, Presentations, Persuasive Communication, Communication, Oral Expression, Influencing, Teamwork, Collaboration, Interpersonal Communications, Business Communication, Virtual Teams, Communication Strategies, Public Speaking, Professional Development, Non-Verbal Communication, Discussion Facilitation, Telecommuting, Driving engagement, Active Listening

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Introduction to Big Data

    Skills you'll gain: Big Data, Apache Hadoop, Scalability, Data Processing, Data Science, Distributed Computing, Unstructured Data, Data Analysis, Real Time Data, Data Quality, Data Storage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Mixed · Course · 1 - 3 Months

  • V

    Vanderbilt University

    Generative AI Data Analyst

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, Prompt Patterns, ChatGPT, Storytelling, Microsoft Excel, LLM Application, Multimodal Prompts, AI Enablement, Data Analysis, SQL, AI powered creativity, Generative AI, AI literacy, Artificial Intelligence, Data Compilation, Data Cleansing, Databases, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Macquarie University

    Leading: Human Resource Management and Leadership

    Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Human Resource Strategy, Team Building, Organizational Strategy, Leadership Studies, Team Management, Team Performance Management, Culture Transformation, Workplace inclusivity, Organizational Structure, Team Leadership, Leadership Development, Brand Strategy, Thought Leadership, Brand Management, Branding, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • T

    Tecnológico de Monterrey

    Desarrollo de tu marca personal

    Skills you'll gain: Branding, Brand Marketing, Marketing Planning, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Marketing Design, Professional Development, Goal Setting, Content Creation, Market Opportunities, Value Propositions, Entrepreneurship, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Strategic Planning and Project Delivery

    Skills you'll gain: HubSpot CRM, Marketing Planning, Timelines, Campaign Planning, Marketing Operations, Business Planning, Marketing Strategies, Project Management, Strategic Planning, Brand Strategy, Marketing Analytics, Social Media Marketing, Content Strategy, Email Marketing, Performance Measurement, Digital Marketing, Google Analytics, AI Enablement, Search Engine Optimization, Generative AI

    Intermediate · Course · 1 - 3 Months

  • U

    University of Virginia

    Entrepreneurship: Growing Your Business

    Skills you'll gain: Financial Statements, Financial Accounting, Balance Sheet, Financial Reporting, Financial Statement Analysis, Design Thinking, Accounting, Innovation, Journey Mapping, Process Design, Entrepreneurship, Philanthropy, Leadership Development, Corporate Sustainability, Stakeholder Engagement, Professional Development, Business Ethics, Organizational Leadership, Finance, HR Tech

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Finanzas personales

    Skills you'll gain: Insurance Policies, General Finance, Cost Reduction, Waste Minimization, Prioritization, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9K reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft 365 Essentials: Create, Collaborate, and Deliver

    Skills you'll gain: Content Performance Analysis, Multimedia, Microsoft PowerPoint, Microsoft Copilot, Microsoft Word, Microsoft Outlook, Microsoft Excel, Microsoft Teams, Spreadsheet Software, Presentations, Microsoft 365, Microsoft Office, Email Automation, Content Creation, Productivity Software, Collaborative Software, Generative AI, Data Visualization, Data Analysis, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Arizona State University

    Teach English Now! Foundational Principles

    Skills you'll gain: Digital pedagogy, Train The Trainer, English Language, Verbal Communication Skills, Critical Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16K reviews

    Mixed · Course · 1 - 3 Months

1…293031…834

In summary, here are 10 of our most popular brand management courses

  • Social Media Marketing: Coursera
  • Administración de Proyectos: Principios Básicos: Tecnológico de Monterrey
  • Communication Strategies for a Virtual Age: University of Toronto
  • Introduction to Big Data: University of California San Diego
  • Generative AI Data Analyst: Vanderbilt University
  • Leading: Human Resource Management and Leadership: Macquarie University
  • Desarrollo de tu marca personal: Tecnológico de Monterrey
  • Strategic Planning and Project Delivery: Coursera
  • Entrepreneurship: Growing Your Business: University of Virginia
  • Finanzas personales: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok