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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    ML Parameters Optimization: GridSearch, Bayesian, Random

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Regression Analysis, Performance Tuning, Applied Machine Learning, Machine Learning Methods, Machine Learning, Bayesian Statistics, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    Perspectivas en Transformación Digital: Inclusión Financiera

    Skills you'll gain: Financial Inclusion, FinTech, Digital Transformation, Mobile Banking, Product Design, Financial Services, Innovation, Banking, Data Analysis, Talent Management, Customer experience improvement, Needs Assessment, Emerging Technologies, Strategic Partnership

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    Adobe

    Branding Basics with Adobe Express

    Skills you'll gain: Logo Design, Adobe Express, Branding, Brand Strategy, Marketing Design, Collaborative Software, Graphic Design, Style Guides, Typography, Visual Design, Asset Management, Design Elements And Principles, Color Theory, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Construction and Real Estate (US)

    Skills you'll gain: Real Estate, Risk Management, Property and Real Estate, Financial Analysis, Financial Acumen, Return On Investment, Economics, Construction Accounting, Market Dynamics, Investment Management, Market Data, Mortgage Loans, Investments, Market Trend, Market Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Prompt Engineering in Python, with GPT, and the OpenAI API

    Skills you'll gain: Multimodal Prompts, OpenAI API, ChatGPT, JSON, Large Language Modeling, Python Programming, Text Mining, Data Validation, Unstructured Data

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Business Strategies, Market Research, Price Negotiation, Product Strategy, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Ball State University

    Data Visualization

    Skills you'll gain: Data Visualization, Rmarkdown, Exploratory Data Analysis, Data Visualization Software, Ggplot2, Interactive Data Visualization, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Data Storytelling, Histogram, Scatter Plots, Data Analysis, Tidyverse (R Package), Data Manipulation

    Build toward a degree

    3.6
    Rating, 3.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create a Process Map using a Canva Template

    Skills you'll gain: Process Mapping, Process Flow Diagrams, Content Creation, User Accounts, Business

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    Edureka

    Business Intelligence with Databricks

    Skills you'll gain: Data-Driven Decision-Making, Data Management, Database Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    أساسيات تحليل البيانات باستخدام بايثون وباندا

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Cleansing, Exploratory Data Analysis, Data Manipulation, Matplotlib, Jupyter, Data Visualization, NumPy, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    36 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Promotional Strategies, Customer Insights, Online Advertising, Advertising, Marketing Materials, Digital Advertising, Marketing, Performance marketing, Content Creation, Marketing Budgets, Video Production

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • ML Parameters Optimization: GridSearch, Bayesian, Random: Coursera
  • Perspectivas en Transformación Digital: Inclusión Financiera: Banco Interamericano de Desarrollo
  • Branding Basics with Adobe Express: Adobe
  • Construction and Real Estate (US): Interactive Brokers
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera
  • Prompt Engineering in Python, with GPT, and the OpenAI API: Packt
  • Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Data Visualization: Ball State University
  • Create a Process Map using a Canva Template: Coursera
  • Business Intelligence with Databricks: Edureka

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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