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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: New
    New
    G

    Google

    Google AI

    Skills you'll gain: Vibe coding, Responsible AI, AI powered creativity, Prompt Patterns, Brainstorming, Planning, AI literacy, Visual Storytelling, Prompt Engineering Tools, Generative AI, Data Wrangling, Data Analysis, Content Creation, Presentations, Business Communication, Artificial Intelligence, Data Visualization, Research, Project Management, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Generative AI Engineering

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Unit Testing, Large Language Modeling, LangChain, Retrieval-Augmented Generation, Data Wrangling, Responsible AI, Exploratory Data Analysis, Unsupervised Learning, Model Evaluation, Generative Model Architectures, PyTorch (Machine Learning Library), ChatGPT, Generative AI, LLM Application, Keras (Neural Network Library), Vector Databases, Fine-tuning, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Sage Publications

    Experimental Designs

    Skills you'll gain: Experimentation, Research Design, Science and Research, Scientific Methods, Research Methodologies, Clinical Trials, Research, Clinical Research Ethics, Clinical Research, Healthcare Ethics, Data Synthesis, Policy Analysis, Research, and Development, Informed Consent, Statistical Inference, Statistical Methods, Analysis, Data Collection, Program Evaluation, Market Research, Control Systems

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Leverage AI in Marketing

    Skills you'll gain: Market Research, Data-Driven Marketing, Marketing Automation, Market Intelligence, Marketing Strategies, Marketing Operations, Competitive Intelligence, Decision Intelligence, Customer Insights, Marketing Planning, Campaign Planning, AI Integrations, Competitive Analysis, Research Reports, Model Evaluation, Data Synthesis, Trend Analysis, Cost Benefit Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Adobe

    Adobe Marketing Specialist

    Skills you'll gain: Adobe Express, Content Scheduling, Marketing Strategies, Personalized Campaigns, Data-Driven Marketing, Promotional Strategies, Marketing Planning, Social Media Content, Digital Marketing Campaigns, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Generative AI, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Science

    Skills you'll gain: Data Storytelling, Dashboard Creation, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Data Wrangling, SQL, Plot (Graphics), Exploratory Data Analysis, Unsupervised Learning, Model Evaluation, Data Cleansing, Jupyter, Data Literacy, Generative AI, Professional Networking, Data Import/Export

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    151K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering for Law

    Skills you'll gain: Prompt Engineering, ChatGPT, Retrieval-Augmented Generation, Prompt Patterns, Generative AI Agents, Legal Technology, Generative AI, LLM Application, AI literacy, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, AI powered creativity, Artificial Intelligence, Expense Reports, Large Language Modeling, Legal Research, Data Ethics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.7K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Spreadsheet Software, Stakeholder Communications, Dashboard, Stakeholder Management, Data-Driven Decision-Making, Data Analysis, Stakeholder Engagement, Analytical Skills, Business Analysis, Analysis, Expectation Management, Quantitative Research, Problem Solving, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google AI Essentials

    Skills you'll gain: Prompt Patterns, Google Gemini, Generative AI, AI literacy, Model Training, Technology Roadmaps, AI Integrations, Google Sheets, Critical Thinking, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Back-End Development

    Skills you'll gain: Cloud Deployment, Unit Testing, Software Development Life Cycle, Open Web Application Security Project (OWASP), Istio, Cloud-Native Computing, Linux Commands, Software Architecture, Application Deployment, Kubernetes, Bash (Scripting Language), Shell Script, Django (Web Framework), Object-Relational Mapping, OpenShift, Git (Version Control System), Grafana, Microservices, Data Import/Export, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I
    U
    I

    Multiple educators

    Data Science Foundations

    Skills you'll gain: Dashboard Creation, Dashboard, Web Scraping, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Data Analysis, R (Software), Correlation Analysis, Pandas (Python Package), NumPy, Data Import/Export, Predictive Modeling, Python Programming, Machine Learning Algorithms, Data Science, Machine Learning, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Foundations

    Skills you'll gain: Financial Statements, Operations Management, Customer Analysis, Operations, Operational Efficiency, Financial Statement Analysis, Operational Excellence, Return On Investment, Accrual Accounting, Human Capital, Process Improvement and Optimization, Process Analysis, Branding, Marketing, People Management, Capital Budgeting, Finance, Peer Review, Project Design, Corporate Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Google AI: Google
  • IBM Generative AI Engineering: IBM
  • Experimental Designs: Sage Publications
  • Leverage AI in Marketing: Coursera
  • Adobe Marketing Specialist: Adobe
  • IBM Data Science: IBM
  • Prompt Engineering for Law: Vanderbilt University
  • Ask Questions to Make Data-Driven Decisions: Google
  • Google AI Essentials: Google
  • IBM Back-End Development: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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