• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • N

    National Taiwan University

    用 Python 做商管程式設計(二)(Programming for Business Computing in Python (2))

    Skills you'll gain: Data Presentation, Data Structures, Data Visualization Software, File I/O, Market Data, Financial Data, Financial Analysis, Data Analysis, Programming Principles, Python Programming, Data Manipulation, Maintainability, Functional Design, Data Validation

    ★ 4.6 (261) · Intermediate · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Critical thinking: reasoned decision making

    Skills you'll gain: Critical Thinking, Critical Thinking and Problem Solving, Independent Thinking, Business Ethics, Strategic Thinking, Decision Making, Analytical Skills, Problem Solving, Strategic Decision-Making, Ethical Standards And Conduct, Analysis, Self-Awareness, Open Mindset

    ★ 4.7 (117) · Intermediate · Course · 1 - 4 Weeks

  • S

    Starweaver

    Grow with AI: Your AI-driven Growth Marketing strategy

    Skills you'll gain: AI Personalization, Personalized Campaigns, Marketing Strategies, Email Marketing, Data-Driven Marketing, Growth Strategies, Marketing Automation, Marketing Effectiveness, Strategic Marketing, AI Enablement, Marketing Analytics, Email Automation, Driving engagement, Data Ethics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Insights, Customer Retention, Responsible AI

    ★ 4.6 (97) · Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Generative AI: Prompt Engineering Basics

    Skills you'll gain: Prompt Engineering Tools, Prompt Patterns, Responsible AI, Generative Model Architectures, Google Gemini, AI literacy, LLM Application, Model Evaluation, Debugging

    ★ 4.7 (79) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Modeling with Power BI: Advanced DAX Calculations

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Requirements, Financial Data, Data Modeling, Financial Analysis, Data Visualization Software, Time Series Analysis and Forecasting, Data Visualization, Data Import/Export

    ★ 4.5 (17) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad Nacional Autónoma de México

    Producción musical con software libre

    Skills you'll gain: Music Theory, Music, Post-Production, Open Source Technology, Media Production, Musical Composition, Music History, Aesthetics, Multimedia, Collaborative Software, Digital Publishing, Creativity, Editing, Content Creation, Computer Programming Tools, Computer Networking

    ★ 4.8 (234) · Beginner · Specialization · 1 - 3 Months

  • L

    LearnQuest

    Fundamentals of Data Analysis

    Skills you'll gain: Data Analysis, Analytics, Data Analysis Software, Statistical Analysis, Statistical Programming, Spreadsheet Software, Analytical Skills, Exploratory Data Analysis, Descriptive Analytics, Data Cleansing, Statistical Methods, Data Collection, Advanced Analytics, Statistics, R (Software), Predictive Analytics, Query Languages, Data Visualization, Data Visualization Software

    ★ 3.5 (34) · Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Network Modeling and Analysis in Python

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Data Analysis, Python Programming, Model Evaluation

    Advanced · Course · 1 - 4 Weeks

  • S

    Sapienza University of Rome

    Egypt before and after pharaohs.

    Skills you'll gain: Ancient History, Art History, World History, Social Studies, Cultural Diversity, Culture, Liberal Arts

    ★ 4.5 (164) · Beginner · Course · 1 - 4 Weeks

  • V

    Voxy

    English Language Skills B1-B2 CEFR: Intermediate

    Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, English Language, Business Correspondence, Social Skills, Verbal Communication Skills, Business Communication, Professional Development, Business Writing, Oral Expression, Interviewing Skills, Language Learning, Oral Comprehension, Writing, Telephone Skills, Public Speaking, Language Competency, Communication, Interpersonal Communications

    ★ 2.7 (18) · Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

    Skills you'll gain: Driving engagement, Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Digital Publishing, Social Media Analytics, Content Marketing, Marketing Channel, Target Audience, Content Strategy, Cross-Channel Marketing, Promotional Strategies, Marketing, Marketing Effectiveness, Business Marketing, Performance Analysis, Social Media Marketing

    ★ 4.6 (17) · Beginner · Guided Project · Less Than 2 Hours

  • K

    Kennesaw State University

    Professional Selling: Step 1 - Think Like a High-Performer

    Skills you'll gain: Trustworthiness, Sales Process, Selling Techniques, Verbal Communication Skills, Sales, Sales Development, General Sales Practices, Rapport Building, Relationship Building, Communication, Consumer Behaviour, Customer Relationship Building, Non-Verbal Communication, Marketing Psychology, Decision Making, Purchasing, Customer Insights

    ★ 4.8 (64) · Beginner · Course · 1 - 3 Months

1…313314315…685

In summary, here are 10 of our most popular social media analytics courses

  • 用 Python 做商管程式設計(二)(Programming for Business Computing in Python (2)): National Taiwan University
  • Critical thinking: reasoned decision making: Tecnológico de Monterrey
  • Grow with AI: Your AI-driven Growth Marketing strategy : Starweaver
  • Generative AI: Prompt Engineering Basics: Board Infinity
  • Data Modeling with Power BI: Advanced DAX Calculations : Coursera
  • Producción musical con software libre: Universidad Nacional Autónoma de México
  • Fundamentals of Data Analysis: LearnQuest
  • Network Modeling and Analysis in Python: University of Michigan
  • Egypt before and after pharaohs. : Sapienza University of Rome
  • English Language Skills B1-B2 CEFR: Intermediate: Voxy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok