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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • O

    O.P. Jindal Global University

    MBA Business Analytics

    Skills you'll gain: Operations Management, Design Thinking, Data Visualization, Active Listening, Business Ethics, Working Capital, Database Management, Sampling (Statistics), Environmental Social And Corporate Governance (ESG), Project Estimation, Financial Statements, Business Analytics, Predictive Modeling, Marketing Management, Financial Accounting, Predictive Analytics, Human Resources Management and Planning, Internet Of Things, Big Data, Data Presentation

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • U

    University of Illinois Urbana-Champaign

    Introduction to Applied Business Analytics

    Skills you'll gain: Business Workflow Analysis, Business Analysis, Analytics, Data Preprocessing, Data Analysis, Data-Driven Decision-Making, Descriptive Analytics, Data Presentation, Business Solutions, Python Programming

    ★ 4.6 (324) · Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Graph Analytics for Big Data

    Skills you'll gain: Graph Theory, Network Model, Database Design, Big Data, Graphing, Apache Spark, Network Analysis, Analytics, Data Store, Data Management, Query Languages, Computing Platforms, Scalability, Distributed Computing, Algorithms

    ★ 4.3 (1.3K) · Mixed · Course · 1 - 3 Months

  • G

    Google

    Google Advanced Data Analytics Capstone

    Skills you'll gain: Data Visualization, Data Presentation, Regression Analysis, Advanced Analytics, Statistical Analysis, Data Analysis, Statistical Modeling, Applied Machine Learning, Statistical Methods, Analytical Skills, Data Science, Predictive Modeling, Machine Learning Methods, Python Programming, AI literacy, Machine Learning, Portfolio Management

    ★ 4.8 (1.4K) · Advanced · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Excel Dashboards for Business Analytics

    Skills you'll gain: Dashboard, Pivot Tables And Charts, Dashboard Creation, Excel Formulas, Microsoft Excel, Excel Macros, Data Visualization, Performance Analysis, Key Performance Indicators (KPIs), Spreadsheet Software, People Analytics, Data Presentation, Human Resource Strategy, Business Analytics, Performance Measurement, Financial Analysis, Interactive Data Visualization, Trend Analysis, Human Resources, Performance Metric

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Copywriting for Digital Marketing & SEO

    Skills you'll gain: Copywriting, Target Audience, Blogs, Web Content, Search Engine Optimization, Content Creation, Content Optimization, Digital Publishing, Content Marketing, Target Market, WordPress, Digital Content, Content Development and Management, Customer Analysis, Content Management Systems, Digital Marketing, Web Analytics and SEO, Writing, Persuasive Communication, Driving engagement

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Email Marketing: Strategy, Segmentation & Design

    Skills you'll gain: Email Marketing, Target Audience, Campaign Management, Direct Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Advertising Mail, Data-Driven Marketing, Campaign Planning, Personalized Campaigns, Responsive Web Design, Consumer Behaviour, Marketing Analytics, Performance Measurement, Information Privacy, Law, Regulation, and Compliance

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Social Media Marketing & Productivity Strategies

    Skills you'll gain: Digital Marketing Tools, Social Media Marketing, Productivity, Social Media Campaigns, Social Media, Driving engagement, Social Media Strategy, Content Development and Management, Social Media Content, Social Media Management, Marketing Effectiveness, Productivity Software, Digital Media Strategy, Social Media Analytics, Campaign Management, Workflow Management, Drive Engagement, Content Management, Campaign Planning, Marketing Operations

    Mixed · Course · 1 - 4 Weeks

  • Y

    Yonsei University

    Marketing Internacional en Asia

    Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Marketing Psychology, Strategic Marketing, Marketing Planning, Market Opportunities, Marketing Management, Marketing Strategy and Techniques, Cultural Sensitivity, Event Marketing, Cultural Diversity, Business Strategy

    ★ 4.8 (194) · Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising Campaigns, Advertising, Brand Loyalty, Campaign Planning, Brand Management, Marketing, Branding, Communication Planning, Online Advertising, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Digital Advertising, Social Media Marketing, Digital Marketing, Marketing Management, Communication

    ★ 4.8 (711) · Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Excel Dashboards for Business Analytics

    Skills you'll gain: Dashboard, Microsoft Excel, Excel Macros, Performance Analysis, Excel Formulas, People Analytics, Compensation Analysis, Payroll, Trend Analysis, Key Performance Indicators (KPIs), Business Metrics, Performance Measurement, Data Visualization, Data Integration, Database Management

    Mixed · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Viral Marketing And Growth Hacking With Content Marketing

    Skills you'll gain: Shared Media, Social Media Content, Social Media Campaigns, Content Marketing, Copywriting, Social Media Marketing, Content Creation, Social Media, Content Performance Analysis, Driving engagement, Content Strategy, Drive Engagement, Promotional Strategies

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • MBA Business Analytics: O.P. Jindal Global University
  • Introduction to Applied Business Analytics: University of Illinois Urbana-Champaign
  • Graph Analytics for Big Data: University of California San Diego
  • Google Advanced Data Analytics Capstone: Google
  • Excel Dashboards for Business Analytics: EDUCBA
  • Copywriting for Digital Marketing & SEO: EDUCBA
  • Email Marketing: Strategy, Segmentation & Design: EDUCBA
  • Social Media Marketing & Productivity Strategies: EDUCBA
  • Marketing Internacional en Asia: Yonsei University
  • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School

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