• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China Capstone

    Skills you'll gain: Peer Review, Business Planning, Marketing Planning, Marketing Communications, Proposal Development, Product Planning, Video Production, Strategic Marketing, Business Consulting, Business Strategy, New Business Development, Marketing Strategies, Consulting, Competitive Analysis, Presentations, Product Development, Value Propositions, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    مهارات البيع الاحترافية | Professional Selling Skills

    Skills you'll gain: Overcoming Objections, Selling Techniques, Negotiation, Closing (Sales), General Sales Practices, Sales, Sales Process, Direct Selling, Product Knowledge, Communication, Oral Expression, Verbal Communication Skills, Rapport Building, Personalized Service, Customer Analysis, Greeting Customers, Customer Insights, Customer Service, Customer Engagement, Product Promotion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Healthcare Leadership for Climate Change

    Skills you'll gain: Climate Change Adaptation, Health Disparities, Health Equity, Design Thinking, Climate Change Programs, Environmental Issue, Ethical Standards And Conduct, Initiative and Leadership, Advocacy, Community Organizing, Leadership, Sustainable Systems, Leadership Development, Social Determinants Of Health, Personal Development, Health Education, Climate Change Mitigation, International Relations, Environmental Policy, Environmental Science

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Habilidades humanas y de negocios para negociar

    Skills you'll gain: Overcoming Objections, Closing (Sales), Negotiation, Active Listening, Customer Analysis, Communication, Interpersonal Communications, Persuasive Communication, Customer Insights, Interrigatories, Needs Assessment, Value Propositions, Recognizing Others

    4.8
    Rating, 4.8 out of 5 stars
    ·
    334 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Public Speaking and Presentations

    Skills you'll gain: Public Speaking, Lecturing, Presentations, Storytelling, Communication, Verbal Communication Skills, Oral Expression, Communication Strategies, Verbal Strategic Communication, Concision, Goal-Oriented

    4.5
    Rating, 4.5 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Cross-Cultural Communication and Management

    Skills you'll gain: Intercultural Competence, Team Management, Team Building, Cultural Diversity, Cultural Sensitivity, Cultural Responsiveness, Team Collaboration, Interpersonal Communications, Culture, Conflict Management, Communication Strategies, Diversity Awareness, Non-Verbal Communication, Communication, Constructive Feedback

    4.6
    Rating, 4.6 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Sales Strategy

    Skills you'll gain: Sales Strategy, Sales Management, General Sales Practices, Sales Process, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    191 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Building a Strong Business Foundation

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Target Audience, Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Social Media, Product Improvement, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crie sua primeira campanha com Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Advertising Campaigns, Campaign Management, Search Engine Marketing, Campaign Planning, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Marketing Campaigns, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of London

    Making Your First Virtual Reality Game

    Skills you'll gain: Virtual Reality, Video Game Development, Augmented and Virtual Reality (AR/VR), Game Design, Prototyping, Virtual Environment, Storyboarding, Usability Testing, Conceptual Design, Interaction Design, Computer Graphic Techniques, Data Ethics, Development Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    91 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Assessing Cultural Climate

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Awareness, Workplace inclusivity, Benchmarking, Social Justice, Peer Review, Cultural Diversity, Social Sciences, Qualitative Research, Culture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    64 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    The Search for Great Ideas: Harnessing creativity to empower innovation.

    Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creativity, Entrepreneurship, Commercialization, Resource Planning, Market Research, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    326 reviews

    Mixed · Course · 1 - 4 Weeks

1…322323324…592

In summary, here are 10 of our most popular social media marketing courses

  • Doing Business in China Capstone: The Chinese University of Hong Kong
  • مهارات البيع الاحترافية | Professional Selling Skills: Alfaisal University | KLD
  • Healthcare Leadership for Climate Change: Duke University
  • Habilidades humanas y de negocios para negociar: Universidad Nacional Autónoma de México
  • Public Speaking and Presentations: Arizona State University
  • Cross-Cultural Communication and Management: University of California, Davis
  • Sales Strategy: Fundação Instituto de Administração
  • Building a Strong Business Foundation: Packt
  • Crie sua primeira campanha com Facebook Ads Manager: Coursera
  • Making Your First Virtual Reality Game: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok