• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    Skillshare

    Notion for Beginners: Build Powerful Dashboards & Databases

    Skills you'll gain: Database Management, Databases, Relational Databases, Database Design, Planning, Calendar Management, Content Management, Organizational Skills, No-Code Development

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Metrics & Schedule Social Posts

    Skills you'll gain: Content Scheduling, Digital Marketing Tools, Content Performance Analysis, Social Media Management, Social Media Content, Key Performance Indicators (KPIs), Social Media Analytics, Data-Driven Marketing, Social Media, Campaign Management, Digital Marketing Campaigns, Performance Metric, Business Metrics, Performance Measurement, Data Analysis, Content Development and Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Generative AI Integration: Effects on Labor and Workforce

    Skills you'll gain: Policy Development, AI Enablement, Responsible AI, Human Resource Policies, AI literacy, Labor Relations, Workforce Management, AI Integrations, Generative AI, Automation, Employee Relations, Client Services, Accountability Frameworks, Job Analysis, Policy Analysis, Customer Relationship Management, Ethical Standards And Conduct

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

  • U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Selling Techniques, Closing (Sales), Consultative Selling, Retail Sales, Value Propositions, Customer experience strategy (CX), Customer Analysis, Retail Store Operations, Cross Selling, Customer experience improvement, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Brand Strategy, Digital Marketing

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Use vídeos en sus posts de redes sociales con Canva

    Skills you'll gain: Canva (Software), Content Creation, Social Media Content, Social Media, Instagram, Design, Social Media Marketing, Graphic Design, Digital Design, Organizational Skills, Facebook, Video Production

    ★ 4.8 (8) · Intermediate · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Datos para Avanzar en la Salud Poblacional

    Skills you'll gain: Health Policy, Health Equity, Health Disparities, Data Quality, Public Health, Data Literacy, Health Informatics, Data Strategy, Community Health, Health Assessment, Data Sharing, Data Governance, Social Determinants Of Health, Data-Driven Decision-Making, Data Analysis, Data Management, Data Collection, Data Storytelling, Data Presentation, Policy Analysis

    ★ 4.8 (110) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Wholesaling

    Skills you'll gain: Wholesaling, Target Market, Market Opportunities, Growth Strategies, Business Strategies, Business Development, Sales Strategy, New Business Development, Operational Efficiency, Business Operations, Operations Management, Operations, Business Modeling, Marketing, Loss Prevention, Asset Protection, Branding

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Modern Security Operations

    Skills you'll gain: DevSecOps, Security Strategy, Security Management, Continuous Monitoring, Cybersecurity, Cyber Security Strategy, Cyber Attacks, Threat Management, DevOps, Security Engineering, Threat Detection, Cyber Security Assessment, Incident Response, Site Reliability Engineering, Digital Transformation, Agile Methodology, Automation, Critical Thinking

    ★ 4.3 (12) · Beginner · Course · 1 - 3 Months

  • D

    Duke University

    데이터 중심 기업을 위한 비즈니스 지표

    Skills you'll gain: Business Metrics, Business Analytics, Analytics, Tableau Software, Case Studies, Marketing Analytics, Cash Flows, Big Data, Business Analysis, Key Performance Indicators (KPIs), Spreadsheet Software, Data Analysis, Data-Driven Decision-Making, Web Analytics, Performance Metric, Data Literacy, Database Software, E-Commerce

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    Microsoft 365 Fundamentals (MS-900)

    Skills you'll gain: Identity and Access Management, Cloud Services, Microsoft Teams, Collaborative Software, Endpoint Security, Cloud Solutions, Microsoft Intune (Mobile Device Management Software), Zero Trust Network Access, Cloud Hosting, Cloud Computing, Cloud Deployment, Information Privacy

    ★ 3.4 (7) · Beginner · Course · 3 - 6 Months

  • A

    Alex Genadinik

    B2B Sales Skills From Cold Lead Generation To Closing Sales

    Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Sales Presentations, Enterprise Sales, Closing (Sales), Negotiation, Price Negotiation, Contract Negotiation, Inside Sales, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Sales Prospecting, Demand Generation

    Mixed · Course · 3 - 6 Months

  • R

    Rice University

    Введение в анализ данных с помощью Excel

    Skills you'll gain: Data Visualization, Pivot Tables And Charts, Excel Formulas, Graphing, Microsoft Excel, Spreadsheet Software, Data Analysis, Histogram, Scatter Plots, Data Import/Export, Data Processing, Data Access, Data Manipulation, Data Management

    ★ 4.6 (16) · Mixed · Course · 1 - 4 Weeks

1…328329330…493

In summary, here are 10 of our most popular marketing analytics courses

  • Notion for Beginners: Build Powerful Dashboards & Databases: Skillshare
  • Analyze Metrics & Schedule Social Posts: Coursera
  • Generative AI Integration: Effects on Labor and Workforce: University of Michigan
  • Gestión de marca y producto en el punto de venta: UBITS
  • Use vídeos en sus posts de redes sociales con Canva: Coursera
  • Datos para Avanzar en la Salud Poblacional: Johns Hopkins University
  • Introduction to Wholesaling: Coursera
  • Modern Security Operations: Google Cloud
  • 데이터 중심 기업을 위한 비즈니스 지표: Duke University
  • Microsoft 365 Fundamentals (MS-900) : Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok