• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research, Marketing Psychology, Research Methodologies, Surveys, Market Dynamics, Packaging and Labeling, Customer Analysis, Intellectual Property, Product Quality (QA/QC), Sustainability Standards, Innovation, Quality Assessment, Supply And Demand, Economics, Coordination

    ★ 4.5 (451) · Intermediate · Course · 3 - 6 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • P

    PracticalGrowth

    Performance that Sticks: Coaching, Delegation & Development

    Skills you'll gain: Constructive Feedback, Delegation Skills, Performance Management, Team Performance Management, Performance Review, Coaching, Performance Appraisal, Management Training And Development, Employee Coaching, Employee Performance Management, People Development, Performance Analysis, Training and Development, People Management, Performance Measurement, Accountability Frameworks, Performance Metric, Mentorship, Key Performance Indicators (KPIs), Goal Setting

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    ISSA (International Sports Sciences Association)

    The Building Blocks of Nutrition for Fitness

    Skills you'll gain: Nutrition Counseling, Nutrition and Diet, Clinical Nutrition, Nutrition Education, Nutritional Assessment, Exercise Science, Health And Wellness Coaching, Coaching, Health Assessment, Health Education, Biochemistry, Psychology, Physiology, Mental and Behavioral Health, Athletic Training, Health Care, Adaptability

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IESE Business School

    Strategy and Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Corporate Strategy, Business Strategy, Organizational Strategy, Environmental Issue, Strategic Thinking, Environmental Regulations, Compliance Management, Stakeholder Engagement, Consumer Behaviour, Advocacy

    ★ 4.7 (580) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Transform and Communicate AI Insights Visually

    Skills you'll gain: Data Storytelling, Data Transformation, Interactive Data Visualization, Pandas (Python Package), Concision, Conversion Funnel Analysis, Statistical Reporting

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • P

    Pragmatic AI Labs

    LLM Security and Vulnerabilities

    Skills you'll gain: LLM Application, Large Language Modeling, AI Security, Cyber Security Assessment, Application Security, Threat Modeling, Security Testing, Secure Coding, Vulnerability Assessments, Software Architecture, Prompt Engineering, IT Security Architecture, Security Controls, Application Programming Interface (API), Model Training, Generative AI, Data Validation

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • T

    Tecnológico de Monterrey

    Desarrollo rápido de productos innovadores para mercados emergentes

    Skills you'll gain: New Product Development, Design Thinking, Product Development, Storyboarding, Innovation, Conceptual Design, Product Design, Consumer Behaviour, Ideation, User Research, Market Opportunities, Prototyping, Product Improvement, Needs Assessment, Design Research, Customer Analysis, Solution Design, Commercialization, Market Trend, Technology Solutions

    ★ 4.5 (425) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • E

    ESSEC Business School

    Réussir le Changement

    Skills you'll gain: Change Management, Organizational Change, Behavior Management, Business Transformation, Culture Transformation, Agile Project Management, Leadership and Management, Organizational Development, Industrial and Organizational Psychology, Training and Development, Social Sciences, Employee Training, Sociology, Communication Planning, Leadership, Communication, Communication Strategies

    ★ 4.6 (2.1K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • D

    Duke University

    Advertising and Society

    Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Online Advertising, Digital Advertising, Electronic Media, Culture, Marketing Psychology, Diversity Marketing, Consumer Behaviour, Ethical Standards And Conduct

    ★ 4.8 (977) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • E

    EDUCBA

    Master Gap Trading: Breakouts & Reversals

    Skills you'll gain: Technical Analysis, Financial Trading, Gap Analysis, Trend Analysis, Securities Trading, Market Trend, Financial Market

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Capstone for AI-Enhanced Email Marketer

    Skills you'll gain: Campaign Planning, Campaign Management, Email Marketing, Marketing Analytics, Copywriting, Marketing Automation, Target Audience, Data-Driven Marketing, Email Automation, Program Standards, Quality Assurance, Quality Assessment, Web Analytics and SEO, Marketing Effectiveness, Brand Management, Personalized Campaigns, Digital Marketing, Marketing Communications, Market Analysis, Market Intelligence

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • Y

    Yonsei University

    International Marketing Entry and Execution

    Skills you'll gain: Global Marketing, Diversity Marketing, Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Marketing Management, Business-To-Consumer, Marketing Strategies, Innovation, Marketing Planning, Promotional Strategies, Marketing Channel, Marketing Strategy and Techniques, Go To Market Strategy, Market Opportunities, Target Audience, Product Marketing, Market Analysis, Customer Analysis

    ★ 4.7 (341) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
1…333435…118

In summary, here are 10 of our most popular consumer behavior courses

  • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
  • Performance that Sticks: Coaching, Delegation & Development: PracticalGrowth
  • The Building Blocks of Nutrition for Fitness: ISSA (International Sports Sciences Association)
  • Strategy and Sustainability: IESE Business School
  • Transform and Communicate AI Insights Visually: Coursera
  • LLM Security and Vulnerabilities: Pragmatic AI Labs
  • Desarrollo rápido de productos innovadores para mercados emergentes: Tecnológico de Monterrey
  • Réussir le Changement: ESSEC Business School
  • Advertising and Society: Duke University
  • Master Gap Trading: Breakouts & Reversals: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok