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  • Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.

Popular Marketing Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Fundamentos del marketing mix

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Product Planning, Marketing Management, Marketing, Strategic Marketing, Product Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising Campaigns, Advertising, Integrated Marketing Communications, Promotions and Campaigns, Media Planning, Paid media, Revenue Management, Sales Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    321 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Foundations of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Visualization, Analytics, Model Evaluation, Digital Marketing, Apache Hadoop, Digital Advertising, Digital Marketing Tools, Machine Learning Methods, AI Personalization, Advertising, Social Media Strategy, Predictive Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    AI for Management & Management support

    Skills you'll gain: Agentic Workflows, Prompt Engineering, Agentic systems, AI Workflows, Prompt Engineering Tools, Generative AI, AI literacy, Sales, Sales Enablement, Large Language Modeling, ChatGPT, Generative AI Agents, AI Enablement, AI Personalization, Productivity, LLM Application, Innovation, Operational Efficiency, Artificial Intelligence, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yonsei University

    Marketing Internacional en Asia

    Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Marketing Psychology, Strategic Marketing, Marketing Planning, Market Opportunities, Marketing Management, Marketing Strategy and Techniques, Cultural Sensitivity, Event Marketing, Cultural Diversity, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    195 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy Capstone Project

    Skills you'll gain: Market Research, Market Analysis, Peer Review, Case Studies, Marketing Planning, Marketing Management, Marketing Strategies, Strategic Marketing, Marketing, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Plan Execution, Business Planning, Target Market, Competitive Analysis, Value Propositions, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    Management Communication 管理沟通

    Skills you'll gain: Non-Verbal Communication, Internal Communications, Team Management, Strategic Communication, Business Communication, Corporate Communications, Negotiation, Interpersonal Communications, Communication, Meeting Facilitation, Verbal Communication Skills, Communication Strategies, Intercultural Competence, Culture, Cultural Diversity, Behavior Management, Cultural Sensitivity, Interviewing Skills, Public Speaking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    178 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Social Media Marketing & Productivity Strategies

    Skills you'll gain: Digital Marketing Tools, Social Media Marketing, Productivity, Social Media Campaigns, Social Media, Driving engagement, Social Media Strategy, Content Development and Management, Social Media Content, Social Media Management, Marketing Effectiveness, Productivity Software, Digital Media Strategy, Social Media Analytics, Campaign Management, Workflow Management, Drive Engagement, Content Management, Campaign Planning, Marketing Operations

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising Campaigns, Advertising, Brand Loyalty, Campaign Planning, Brand Management, Marketing, Branding, Communication Planning, Online Advertising, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Digital Advertising, Social Media Marketing, Digital Marketing, Marketing Management, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    711 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Viral Marketing And Growth Hacking With Content Marketing

    Skills you'll gain: Shared Media, Social Media Content, Social Media Campaigns, Content Marketing, Copywriting, Social Media Marketing, Content Creation, Social Media, Content Performance Analysis, Driving engagement, Content Strategy, Drive Engagement, Promotional Strategies

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    El plan de marketing

    Skills you'll gain: Marketing Planning, Marketing Strategies, Strategic Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Business Planning, Product Planning, Marketing, Marketing Management, Customer Retention, Branding, Communication Planning, Marketing Communications, Brand Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    162 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Meta Ads Manager, Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Marketing Strategy and Techniques, Statistical Software, Sampling (Statistics), A/B Testing, Data Collection, Marketing, Analytics, Performance marketing, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing Channel Foundations

    Skills you'll gain: Email Automation, Brand Awareness, Campaign Management, Brand Marketing, Keyword Research, Content Scheduling, Canva (Software), Email Marketing, Concision, Brand Strategy, Content Marketing, Web Analytics and SEO, Marketing Effectiveness, Social Media Content, Branding, Social Media, Content Strategy, Communication, Paid media, Key Performance Indicators (KPIs)

    2.3
    Rating, 2.3 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing management courses

  • Fundamentos del marketing mix: IE Business School
  • Foundations of Digital Marketing: University of Maryland, College Park
  • AI for Management & Management support: AI Business School
  • Marketing Internacional en Asia: Yonsei University
  • Marketing Strategy Capstone Project: IE Business School
  • Management Communication 管理沟通: Peking University
  • Social Media Marketing & Productivity Strategies: EDUCBA
  • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School
  • Viral Marketing And Growth Hacking With Content Marketing: Alex Genadinik
  • El plan de marketing: IE Business School

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Investment (15)
Market (economics) (15)
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Strategic Management (10)
Business Plan (9)
Business Strategy (6)

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