• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Erstelle Stories für Instagram und Facebook in Easil

    Skills you'll gain: Animations, Instagram, Graphic and Visual Design, Graphic Design, Product Promotion, Social Media Content, Social Media, Visual Storytelling, Design, Content Creation, Facebook, Social Media Marketing, Social Media Management, User Accounts, Digital Publishing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    How to Implement and Evaluate Communication Campaigns

    Skills you'll gain: Campaign Planning, Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Communication Strategies, Owned Media, Plan Execution, Marketing, Public Relations, Business Communication

    ★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California San Diego

    Input and Interaction

    Skills you'll gain: Human Computer Interaction, Human Factors, Usability, Interaction Design, Information Architecture, Interactive Design, Human Machine Interfaces, User Interface (UI) Design, User Experience Design, Peripheral Devices

    ★ 4.6 (722) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Automatic Data Processing, Inc. (ADP)

    Becoming a Strengths Based Leader: Leading Standout® Teams

    Skills you'll gain: Storytelling, Recognizing Others, Team Building, Trustworthiness, Team Performance Management, Team Management, Teamwork, Collaboration, Team Collaboration, Team Leadership, Visionary, People Development, Leadership Development, Peer Review, Team Motivation, Value Propositions, Leadership, Performance Management, Communication, Productivity

    ★ 4.5 (35) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • B

    Board Infinity

    Brand Management with AI: Strategy to Execution

    Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Storytelling, AI Personalization, Dashboard Creation, Personalized Campaigns, Brand Loyalty, Predictive Analytics, Digital Brand Strategy, Strategic Marketing, Cross-Channel Marketing, AI powered creativity, Dashboard, Brand Awareness, Data Ethics, Responsible AI, Content Performance Analysis, Marketing

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • D

    Duke University

    Impact Investment Finance

    Skills you'll gain: Social Impact, Investments, Philanthropy, Environmental Social And Corporate Governance (ESG), Fundraising, Capital Markets, Financial Market, Financial Management, Finance, International Finance, Entrepreneurial Finance, Entrepreneurship, Fiscal Management, Due Diligence, Business Strategy, Business Management

    ★ 4.9 (43) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Community Change in Public Health

    Skills you'll gain: Community Health, Community Development, Public Health, Social Determinants Of Health, Community Organizing, Health Promotion, Health Equity, Public Health and Disease Prevention, Health Disparities, Community Outreach, Health Policy, Community and Social Work, Political Sciences, Driving engagement, Cultural Diversity, Case Studies

    ★ 4.7 (180) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    Imperial College London

    Global Health Challenges and Governance

    Skills you'll gain: Climate Change Programs, Health Policy, Advocacy, Health Disparities, Social Determinants Of Health, Health Equity, Health Promotion, Climate Change Adaptation, Public Health, Policy Analysis, Health Systems, Environmental Policy, Public Health and Disease Prevention, Health Care, Healthcare Industry Knowledge, Environmental Issue, Sustainable Development, Immigration Law, Climate Change Mitigation, International Relations

    ★ 4.8 (33) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    إنشاء تصميمات مذهلة لطقم علامة تجارية تسويقية باستخدام كانفا

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Branding, Marketing Collateral, Marketing Design, Marketing Materials, Brand Marketing, Brand Strategy, Graphic Design, Brand Management, Media Strategy, Cross-Channel Marketing, Organizational Skills, Design Elements And Principles

    ★ 4.9 (14) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • T

    Tsinghua University

    General Academic English

    Skills you'll gain: Liberal Arts, Social Studies, English Language, Economics, Psychology, Business Management, Environmental Issue, Writing, Vocabulary

    ★ 4.1 (110) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Global Postharvest Loss Prevention: Fundamentals, Technologies, and Actors

    Skills you'll gain: Loss Prevention, Waste Minimization, Mitigation, Food Quality Assurance And Control, Supply Chain, Food and Beverage, Supply Chain Management, Supply Chain Systems, Sustainable Development, Production Process, Market Dynamics, Economics, Market Data, Stakeholder Engagement, Economic Development, Stakeholder Management, Knowledge Transfer, International Relations

    ★ 4.7 (178) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IBM

    Generative AI: Boost Your Sales Career

    Skills you'll gain: Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, Generative AI, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, ChatGPT, Email Marketing, Artificial Intelligence, Marketing Collateral, Proposal Writing, Forecasting

    ★ 4.8 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…332333334…592

In summary, here are 10 of our most popular social media marketing courses

  • Erstelle Stories für Instagram und Facebook in Easil: Coursera
  • How to Implement and Evaluate Communication Campaigns: University of Colorado Boulder
  • Input and Interaction: University of California San Diego
  • Becoming a Strengths Based Leader: Leading Standout® Teams: Automatic Data Processing, Inc. (ADP)
  • Brand Management with AI: Strategy to Execution: Board Infinity
  • Impact Investment Finance: Duke University
  • Community Change in Public Health: Johns Hopkins University
  • Global Health Challenges and Governance: Imperial College London
  • إنشاء تصميمات مذهلة لطقم علامة تجارية تسويقية باستخدام كانفا: Coursera
  • General Academic English: Tsinghua University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok