• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Administración de clientes potenciales en Salesforce

    Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Pipelines, Sales Management, Prospecting and Qualification, Sales Process, Sales Enablement, Promotions and Campaigns, Customer Relationship Management (CRM) Software, Data Entry, Data Import/Export, Email Automation, Marketing Management, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Master Agile Scrum - Basics to Advanced with Jira Projects

    Skills you'll gain: Jira (Software), Backlogs, Scrum (Software Development), Sprint Retrospectives, Sprint Planning, Agile Methodology, Agile Software Development, Agile Project Management, Scalability, User Story, Software Development Methodologies, Coordinating, Prioritization, Meeting Facilitation, Continuous Improvement Process

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Google Analytics: Quick Wins and Hacks for Marketers

    Skills you'll gain: Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Web Analytics, Data-Driven Marketing, Digital Analysis, Content Performance Analysis, Customer Analysis, Content Optimization, Campaign Management, Target Audience, Customer Insights, A/B Testing, Dashboard Creation, Performance Metric, Content Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Manage Leads with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Lead Generation, Customer Relationship Management, Sales Development, Customer Data Management, Return On Investment, Salesforce, Data Management, Data Entry, Data Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security: Essentials for Workplace

    Skills you'll gain: Human Factors (Security), Security Awareness, Safety Culture, Computer Security Awareness Training, Cyber Governance, Cyber Security Strategy, User Experience, Cyber Attacks, Security Strategy, Cyber Security Policies, Security Management, Usability, Cyber Risk, Cybersecurity, Cyber Security Assessment, Ethical Standards And Conduct, Network Security, Employee Training, Information Privacy, Accountability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    UBITS

    UX writing para principiantes

    Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, User Interface (UI), Copywriting, Driving engagement, Content Creation, Diversity and Inclusion, Storytelling, Prototyping, Writing, Workplace inclusivity, Design Thinking

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Tobacco & Nicotine: Public Health, Science, Policy, and Law

    Skills you'll gain: Health Policy, Substance Abuse, Lawsuits, Legal Strategy, Public Health and Disease Prevention, Litigation and Civil Justice, Legal Risk, Epidemiology, Plaintiff, Health Disparities, Regulatory Compliance, Health Equity, Policy Analysis, Research, and Development, Policy Analysis, Public Health, Policy Development, Law, Regulation, and Compliance, Trend Analysis, Public Policies, Risk Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Design & Draft Architectural Plans Using AutoCAD

    Skills you'll gain: Architectural Drawing, AutoCAD, Architectural Design, Building Design, Architecture and Construction, Technical Drawing, Drafting and Engineering Design, Computer-Aided Design, Engineering Plans And Specifications, Sustainable Architecture, Architectural Engineering, Conceptual Design, Engineering Documentation, Construction Estimating, Diagram Design, Functional Design, Spatial Analysis, Cost Estimation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Manage Suppliers: From List to Onboarding

    Skills you'll gain: Supplier Management, Vendor Management, Supplier Performance Management, Supplier Relationship Management, Supplier Risk Management, Strategic Sourcing, Procurement, Compliance Management, Data Integrity, Workflow Management, Regulatory Compliance, Data Quality, Strategic Partnership, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Learn Clip Studio Paint

    Skills you'll gain: 3D Assets, Animations, Visual Storytelling, Graphics Software, Color Theory, Digital Design, Design Elements And Principles, Computer Graphic Techniques, Layout Design, Design Software, Graphic and Visual Design, Graphic Design, Design, Typography

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Building Confidence in the Future

    Skills you'll gain: Visionary, Value Propositions, Team Leadership, Company, Product, and Service Knowledge, Storytelling, Strategic Leadership, Persuasive Communication, Team Management, Organizational Leadership, Leadership, Driving engagement, Open Mindset, Professional Development, Planning, Mindfulness

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Surveys, Market Research, Survey Creation, Marketing Psychology, Focus Group, Consumer Behaviour, Interviewing Skills, Business Research, Target Market, Market Intelligence, Marketing Strategies, Market Analysis, Qualitative Research, Marketing Planning, Persona Development, Customer Insights, Discussion Facilitation, Decision Making

    Mixed · Course · 1 - 3 Months

1…333334335…478

In summary, here are 10 of our most popular product marketing courses

  • Administración de clientes potenciales en Salesforce: Salesforce
  • Master Agile Scrum - Basics to Advanced with Jira Projects: Packt
  • Google Analytics: Quick Wins and Hacks for Marketers: Board Infinity
  • Manage Leads with HubSpot: Coursera
  • Cyber Security: Essentials for Workplace: Macquarie University
  • UX writing para principiantes: UBITS
  • Tobacco & Nicotine: Public Health, Science, Policy, and Law: University of Michigan
  • Design & Draft Architectural Plans Using AutoCAD: EDUCBA
  • Manage Suppliers: From List to Onboarding: Coursera
  • Learn Clip Studio Paint: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok