Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Diversity, Global Marketing, Corporate Sustainability, Culture, Cultural Sensitivity, Branding, Intercultural Competence, Stakeholder Management, Stakeholder Analysis, Brand Management, Decision Making, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Experience, UI/UX Research, User Experience Design, Usability Testing, Design Research, Data Visualization, Usability, User Centered Design, User Research, Interactive Data Visualization, Data Analysis, Qualitative Research, Quantitative Research, Data Preprocessing, Statistical Inference
Beginner · Course · 3 - 6 Months

Skills you'll gain: Adobe Illustrator, Logo Design, Adobe Creative Cloud, Graphic Design, Graphic and Visual Design, Visualization (Computer Graphics), Graphical Tools, Design Elements And Principles, Creative Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Unreal Engine, Animation and Game Design, 3D Assets, Video Production, Virtual Environment, Cinematography, Storytelling, Augmented and Virtual Reality (AR/VR), Motion Graphics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Market Opportunities, Customer Analysis, Market Analysis, Sales Strategy, Customer Retention, Business Modeling, Entrepreneurship, B2B Sales, Business-To-Consumer, Technology Strategies, Customer Acquisition Management, Business Strategy, Innovation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Agile Methodology, User Story, Agile Software Development, Business Analysis, Sprint Retrospectives, Agile Project Management, Agile Product Development, Team Building, Process Design, Scrum (Software Development), Risk Management, Business Requirements, User Acceptance Testing (UAT), Business Valuation, Requirements Analysis, Project Management, Prioritization
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Figma (Design Software), Graphic and Visual Design, User Interface (UI) Design, Typography, Layout Design, Design Elements And Principles, User Experience Design, Usability, Style Guides, Wireframing, Mockups, UI Components
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AI Enablement, Sales Process, Content Strategy, Team Building, Marketing Strategies, Cost Reduction, Customer Support
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Product Strategy, AI Enablement, Google Cloud Platform, AI Workflows
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Governance, Data-Driven Decision-Making, AI Product Strategy, Legal Technology, Data Management, Business Process Automation, Technology Strategies, Business Leadership, Business Transformation, Generative AI, Artificial Intelligence, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, Customer Service, Machine Learning
Beginner · Course · 3 - 6 Months

Skills you'll gain: Post-Production, Animation and Game Design, Cinematography, Unreal Engine, Animations, 3D Assets, Computer Graphics, Virtual Environment, Virtual Reality, Video Game Development, Baking
Beginner · Course · 3 - 6 Months