Copywriting courses can help you learn persuasive writing techniques, audience analysis, brand voice development, and SEO strategies. You can build skills in crafting compelling headlines, structuring engaging content, and optimizing text for digital platforms. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline your writing process.

University of California, Davis
Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Google Analytics, Digital Marketing, Content Strategy, Brand Awareness, Content Creation, User Research, Algorithms, Data Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Peer Review, Storytelling, Editing, Proofreading
Beginner · Course · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Writing and Editing, Editing, Writing, Organizational Skills, Productivity, Time Management, Content Creation, Professional Development, Critical Thinking, Creativity
Beginner · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Social Media Content, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Game Design, Target Audience
Beginner · Course · 1 - 3 Months

Berklee
Skills you'll gain: Music Theory, Music, Musical Composition, Storytelling
Intermediate · Course · 1 - 3 Months

Lund University
Skills you'll gain: Editing, Proofreading, Writing, Grammar, English Language, Literacy, Vocabulary
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Data Collection, Brand Management
Beginner · Course · 1 - 3 Months

Georgia Institute of Technology
Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Writing and Editing, Grammar, Proofreading, Editing, Communication, Cultural Diversity, Intercultural Competence
Mixed · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Storytelling, Writing and Editing, Editing, Proofreading, Writing, Creativity
Mixed · Course · 1 - 4 Weeks