Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

IE Business School
Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Telecommunications, Internet Of Things, Wireless Networks, Emerging Technologies, Communication Systems, Computer Networking, Network Protocols, Global Positioning Systems
Mixed · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Creativity, Creative Thinking, Creative Problem-Solving, Brainstorming, Cognitive flexibility, Persistence, Curiosity, Resourcefulness, Innovation, Problem Solving, Growth Mindedness, Adaptability, Motivational Skills
Mixed · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Financial Statement Analysis, Process Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Intellectual Property, Healthcare Industry Knowledge, Pharmaceuticals, Regulation and Legal Compliance, Health Care, Legal Strategy, Health Policy, Medical Science and Research, Case Studies, Economics
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Robotic Process Automation, Data Mapping, Artificial Intelligence, Graph Theory, Automation, Planning, Algorithms, Embedded Software, Real-Time Operating Systems, Computer Programming, Mechanics, Computer Vision, Computer Science, Simulation and Simulation Software, Control Systems, Global Positioning Systems, Programming Principles, Engineering, Linear Algebra, Design
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies
Beginner · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: FinTech, Financial Services, Banking, Financial Regulation, Mobile Banking, Emerging Technologies, Technology Strategies, Payment Systems, Blockchain, Business Technologies, Consumer Lending, Entrepreneurship, Big Data, Market Trend, Innovation, Strategic Partnership
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Business Economics, Market Dynamics, Economics, Game Theory, Supply And Demand, Operating Cost, Cost Benefit Analysis, Market Analysis, Consumer Behaviour, Policty Analysis, Research, and Development, Decision Making
Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Digital Design, Infographics, Content Creation, Graphic Design, Multimedia, Brainstorming, Web Content, Planning, Information Management, Research, Literacy, Lifelong Learning, Computer Literacy, Critical Thinking, Data Ethics, Analytical Skills, Digital Communications, Intellectual Property, Investigation, Peer Review
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Creative Thinking, Creativity, Business Ethics, Business Analytics, Ideation, Creative Problem-Solving, Leadership and Management, Business Analysis, Business Leadership, Brainstorming, Business Strategy, Organizational Leadership, Decision Making, Emotional Intelligence, Accounting, Cultural Sensitivity, Cultural Diversity, Brand Management, Organizational Structure, Culture
Beginner · Specialization · 3 - 6 Months