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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Y

    Yonsei University

    International Hospitality & Healthcare Services Marketing

    Skills you'll gain: Hospitality Management, Hospitality and Food Services, Hospitality, Customer Service, Guest Relations, Customer experience strategy (CX), Customer Relationship Management, Service Design, Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Service Improvement, Hospital Experience, Marketing, Patient-centered Care

    4.7 stars, 560 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (560) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    DeepLearning.AI

    Applied Statistics for Data Analytics

    Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Data Literacy, Data Visualization, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Analytics, Statistical Methods, Histogram, Plot (Graphics), Probability, Simulations, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Sampling (Statistics)

    4.8 stars, 63 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (63) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IESE Business School

    Marketing: Customer Needs and Wants

    Skills you'll gain: Value Propositions, Brand Management, Customer Analysis, Marketing, Branding, Brand Marketing, Marketing Strategies, Target Market, Product Strategy, Strategic Communication, Brand Awareness, Digital Marketing, Communication Strategies, Brand Strategy, Marketing Planning, Marketing Management, Target Audience, Marketing Communications, Marketing Analytics, Digital Marketing Campaigns

    4.5 stars, 492 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.5 (492) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Accounting Data Analytics with Python

    Skills you'll gain: Matplotlib, Plot (Graphics), Pandas (Python Package), Seaborn, SQL, Scientific Visualization, Data Visualization, Data Preprocessing, Jupyter, Data Manipulation, NumPy, Data-Driven Decision-Making, Regression Analysis, Accounting, Applied Machine Learning, Data Processing, Database Management, Query Languages, Data Compilation, Python Programming

    4.4 stars, 118 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.4 (118) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • O

    O.P. Jindal Global University

    Text Mining for Marketing

    Skills you'll gain: Text Mining, Customer Analysis, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Data-Driven Marketing, Marketing, Data Processing, Responsible AI, MarTech, Applied Machine Learning, Customer experience improvement, Brand Management, Data Capture, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    How To Create A Great Marketing Plan And Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing Strategies, Advertising, Marketing Strategy and Techniques, Strategic Marketing, Business Planning, Marketing Effectiveness, Marketing, Customer Acquisition Management, Growth Strategies, Business Marketing, Digital Advertising, Target Market, Digital Marketing, Customer Retention

    Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Packt

    Fundamentals of Analytics Engineering

    Skills you'll gain: Data Modeling, Data Transformation, Database Design, Data Engineering, Dashboard, Dashboard Creation, Cloud Engineering, Analytics, Star Schema, Data Warehousing, Data Architecture, Data Integration, Extract, Transform, Load, Business Intelligence, Business Intelligence Software, Data Infrastructure, Data Analysis, Cloud Computing Architecture, Data Pipelines, Cloud Infrastructure

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
  • U

    University of Maryland, College Park

    Transforming Your Company's Data Analytics

    Skills you'll gain: Data Storytelling, Digital Transformation, Data-Driven Decision-Making, Business Transformation, Data Presentation, Data Literacy, Agile Project Management, Business Analytics, Strategic Decision-Making, Decision Intelligence, Data Strategy, Analytics, Customer experience improvement, Agile Methodology, Storytelling, Presentations, Microsoft Power Platform, Proposal Writing, Applied Machine Learning, Stakeholder Communications

    4.9 stars, 28 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (28) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Madecraft

    Content Marketing That Converts

    Skills you'll gain: Content Marketing, Social Media Content, Content Performance Analysis, Social Media Marketing, Social Media, Social Media Management, Content Strategy, Content Creation, Content Optimization, Brand Marketing, Content Scheduling, Email Marketing, Thought Leadership, Digital Marketing, Marketing Analytics, Copywriting, Storytelling, Target Audience, Influencing, Web Analytics and SEO

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • L

    LearnQuest

    Key Technologies in Data Analytics

    Skills you'll gain: Data Warehousing, Data Persistence, Cloud Deployment, Data Analysis, Data Presentation, Cloud Computing, Data Architecture, Big Data, Cloud Services, Data Infrastructure, Analysis, Analytics, Data Storage, Database Administration, Cloud Infrastructure, Scalability, Data Processing, Extract, Transform, Load, Cloud Platforms, Public Cloud

    3.7 stars, 166 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.7 (166) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Confluence Support, Reporting & Analytics

    Skills you'll gain: Dashboard, Dashboard Creation, Collaborative Software, Management Reporting, Developing Training Materials, Problem Management, Data Presentation, Problem Solving, Performance Reporting, Data Analysis, End User Training and Support, Training and Development, Jira (Software), Network Troubleshooting, Trend Analysis, User Feedback, Data-Driven Decision-Making, Technical Support, Stakeholder Management, Document Management

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Predictive Analytics & Modeling with Minitab

    Skills you'll gain: Data-Driven Decision-Making, Minitab, Regression Analysis, Predictive Modeling, Logistic Regression, Statistical Hypothesis Testing, Statistical Analysis, Scatter Plots, Correlation Analysis, Data Analysis, Analytics, Data Analysis Software, Predictive Analytics, Statistical Methods, Descriptive Statistics, Statistical Software, Statistical Modeling, Advanced Analytics, Forecasting, Analysis

    4.8 stars, 25 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (25) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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