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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Customer Analysis, Cultural Responsiveness, Market Opportunities, Strategic Planning, Advertising

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    HR Analytics and Workforce Performance Measurement

    Skills you'll gain: Management Reporting, Performance Measurement, Human Resource Strategy, Human Resources Management and Planning, Human Resources, People Analytics, Performance Reporting, Employee Performance Management, Performance Metric, Workforce Management, Human Resource Policies, Business Reporting, Business Metrics, Return On Investment

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Business Intelligence and Visual Analytics

    Skills you'll gain: Dashboard Creation, Dashboard, Data Visualization Software, Data Presentation, Data Visualization, Business Reporting, SAS (Software), Interactive Data Visualization, Cloud Computing Architecture, Data Storytelling, Business Intelligence, Data Warehousing, Cloud Computing, Cloud Platforms, Big Data, Machine Learning, Data Import/Export

    4.1
    Rating, 4.1 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Data Analytics and Deep Learning

    Skills you'll gain: NoSQL, Machine Learning Algorithms, Big Data, Model Evaluation, Apache Hadoop, Recurrent Neural Networks (RNNs), Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Apache Spark, Statistical Methods, Data Presentation, Generative AI, Convolutional Neural Networks, Transfer Learning, Analysis, Data Infrastructure, Machine Learning

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    41 reviews

    Intermediate · Specialization · 3 - 6 Months

  • D

    Digital Marketing Institute

    Planning a Digital Marketing Strategy

    Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data-Driven Marketing, Data Strategy, Data Ethics, Customer experience strategy (CX), Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Customer Analysis, Customer experience improvement, Digital Analysis, Cross-Channel Marketing, Marketing Automation, Marketing Analytics, Strategic Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Michigan

    Wearable Technologies and Sports Analytics

    Skills you'll gain: Exercise Science, Injury Prevention, Athletic Training, Physiology, Analytics, Data Analysis, Advanced Analytics, Data-Driven Decision-Making, Medical Equipment and Technology, Applied Machine Learning, Vital Signs, Health Technology, Python Programming, Sensory Systems Analysis, Data Integration, Data Validation, Verification And Validation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    SAS

    Cloud Based Analytics and AI Programming

    Skills you'll gain: SAS (Software), Data Access, Statistical Programming, Cloud Development, Cloud-Based Integration, Data Analysis Software, Analytics, Data Processing, Data Manipulation, Statistical Software, Data Import/Export, Computer Programming, Data Analysis, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Connect Google Ads & Analytics Data

    Skills you'll gain: Data-Driven Marketing, Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Global Marketing and International Trade Strategies

    Skills you'll gain: Global Marketing, Strategic Planning, Product Lifecycle Management, Business Planning, Strategic Marketing, Advertising, Branding, Marketing, Marketing Communications, Marketing Planning, Market Opportunities, Product Planning, Brand Strategy, Brand Management, Target Market, Marketing Channel, Marketing Strategies, Business Ethics, Advertising Campaigns, Promotional Strategies

    Mixed · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Medindo o Marketing Digital

    Skills you'll gain: Digital Marketing, Marketing Effectiveness, Digital Media Strategy, Data-Driven Marketing, Digital Analysis, Marketing Automation, Digital Marketing Tools, Marketing Strategies, Marketing Strategy and Techniques, Key Performance Indicators (KPIs), Marketing Channel, Strategic Marketing, MarTech, A/B Testing, Automation

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Azure Monitoring and Analytics Fundamentals

    Skills you'll gain: Dashboard Creation, System Monitoring, Microsoft Azure, Performance Tuning, Cloud Management, Technical Support and Services, Continuous Monitoring, Resource Management, Virtual Machines, Query Languages

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Kibana Projects: Data Analytics & Visualization

    Skills you'll gain: Dashboard, Dashboard Creation, Kibana, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, System Monitoring, Data Presentation, Data Visualization Software, Web Analytics, Exploratory Data Analysis, Trend Analysis, Decision Support Systems, Data Analysis, Automation, Business Intelligence, IT Automation, Content Performance Analysis, Data Wrangling, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign
  • HR Analytics and Workforce Performance Measurement: EDUCBA
  • Business Intelligence and Visual Analytics: University of California, Irvine
  • Data Analytics and Deep Learning: Illinois Tech
  • Planning a Digital Marketing Strategy: Digital Marketing Institute
  • Wearable Technologies and Sports Analytics: University of Michigan
  • Cloud Based Analytics and AI Programming: SAS
  • Connect Google Ads & Analytics Data: Coursera
  • Global Marketing and International Trade Strategies: EDUCBA
  • Medindo o Marketing Digital: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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