• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • E

    EDUCBA

    Digital Marketing Foundations & Strategy Basics

    Skills you'll gain: Marketing Effectiveness, Social Media, Social Media Marketing, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Social Media Strategy, Customer Analysis, Social Media Campaigns, Social Media Content, Campaign Planning, Marketing, Marketing Analytics, Digital Brand Strategy, Strategic Marketing, Product Promotion, Promotional Strategies, Digital Marketing, Consumer Behaviour, Facebook

    Mixed · Course · 1 - 4 Weeks

  • T

    The University of Sydney

    Innovation Through Design: Think, Make, Break, Repeat

    Skills you'll gain: Design Thinking, Human Centered Design, Innovation, Design Reviews, Prototyping, Ideation, Design Strategies, Process Design, Design, Design Research, Usability Testing, User Feedback

    ★ 4.7 (2.3K) · Beginner · Course · 1 - 3 Months

  • M

    Meta

    Meta Data Analyst

    Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Presentation, Data Collection, Data Governance, Bayesian Statistics, Data Visualization, Descriptive Statistics, Statistical Hypothesis Testing, Performance Metric, Information Privacy, Pandas (Python Package), Data Analysis, Data Visualization Software, Spreadsheet Software, Analytics, SQL, Python Programming

    ★ 4.7 (1.8K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Ready
    Job Ready
  • K

    Kennesaw State University

    Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

    Skills you'll gain: Value Propositions, Business Modeling, Presentations, Oral Expression, Verbal Communication Skills, Customer Relationship Building, Customer Analysis, Innovation, Business Planning, Market Opportunities, Entrepreneurship, Target Market, Target Audience, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, New Business Development, Resource Management

    ★ 4.7 (703) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Close Deals Confidently

    Skills you'll gain: Closing (Sales), B2B Sales, Sales Process, Sales Presentations, Selling Techniques, General Sales Practices, Direct Selling, Enterprise Sales, Concision, Customer Analysis, Overcoming Objections, Verbal Communication Skills, Oral Expression, Business Communication, Adaptability, Communication, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Content, Social Media Marketing, Shared Media, Social Media, Consumer Behaviour, Driving engagement, Marketing Communications, Content Creation, Influencing, Social Media Campaigns, Persuasive Communication, Advertising, Marketing, Earned Media, Marketing Psychology, Social Sciences, Brand Strategy

    ★ 4.8 (5.3K) · Mixed · Course · 1 - 4 Weeks

  • O

    Olay

    Introduction to Cosmetic Science and Ingredients

    Skills you'll gain: Quality Control, Statistical Process Controls, Laboratory Procedures, Laboratory Testing, Ideation, Market Analysis, Good Manufacturing Practices, Product Quality (QA/QC), Feasibility Studies, Chemistry, Quality Assurance, Regulatory Compliance, Quality Management, Performance Testing, Customer Insights, Safety Standards, Product Design, Biochemistry, General Science and Research, Ethical Standards And Conduct

    ★ 4.7 (573) · Beginner · Specialization · 3 - 6 Months

  • N

    Northwestern University

    Organizational Leadership

    Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Stakeholder Communications, Cross-Functional Team Leadership, Data-Driven Marketing, Marketing

    ★ 4.7 (5.5K) · Intermediate · Specialization · 3 - 6 Months

  • U

    University of Toronto

    Self-Driving Cars

    Skills you'll gain: Computer Vision, Convolutional Neural Networks, Image Analysis, Control Systems, Robotics, Deep Learning, Simulation and Simulation Software, Software Architecture, Simulations, Safety Assurance, Global Positioning Systems, Hardware Architecture, Systems Architecture, Network Routing, Graph Theory, Estimation, Algorithms, Model Training, Mathematical Modeling, Linear Algebra

    ★ 4.7 (3.6K) · Advanced · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Data Engr

    Skills you'll gain: Dashboard Creation, Real Time Data, Data Lakes, Model Deployment, Google Cloud Platform, Feature Engineering, PySpark, Dataflow, Data Pipelines, Cloud Storage, Data Import/Export, Big Data, Apache Spark, Apache Hadoop, Dashboard, Cloud Engineering, Data Architecture, Data Governance, Apache Kafka, Data Warehousing

    ★ 4.6 (4.9K) · Intermediate · Professional Certificate · 3 - 6 Months

  • A

    Adobe

    Introduction to Adobe Experience Manager

    Skills you'll gain: Adobe Experience Manager, Cloud-Native Computing, Content Management, Content Management Systems, Digital Transformation, Cloud Platforms, Asset Management, Scalability

    Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    SAS Programmer

    Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Statistical Reporting, Data Processing, Requirements Analysis, Data Transformation, Statistical Programming, Data Validation, Analysis, Statistical Analysis, Data Analysis, Exploratory Data Analysis, Data Wrangling, Data Analysis Software, Data Preprocessing, Data Integration, Statistical Software

    ★ 4.8 (3.5K) · Beginner · Professional Certificate · 3 - 6 Months

1…474849…426

In summary, here are 10 of our most popular customer insights courses

  • Digital Marketing Foundations & Strategy Basics: EDUCBA
  • Innovation Through Design: Think, Make, Break, Repeat: The University of Sydney
  • Meta Data Analyst: Meta
  • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
  • Close Deals Confidently: Coursera
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • Introduction to Cosmetic Science and Ingredients: Olay
  • Organizational Leadership: Northwestern University
  • Self-Driving Cars: University of Toronto
  • Preparing for Google Cloud Certification: Cloud Data Engr: Google Cloud

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok