• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • I

    Illinois Tech

    Marketing Strategy

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Brand Strategy, Strategic Marketing, Marketing Management, Brand Marketing, Branding, Customer Relationship Management, Marketing Planning, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Customer Relationship Building, Customer Retention, Online Advertising, Digital Advertising, Digital Marketing, Marketing Communications, Marketing Channel

    4.8 stars, 148 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (148) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Illinois Urbana-Champaign

    Creativity Toolkit II: Creative Collaboration

    Skills you'll gain: Collaboration, Team Collaboration, Leadership, Presentations, Creativity, Ideation, Creative Problem-Solving, Teamwork, Innovation, Team Building, Creative Thinking, People Management, Persuasive Communication, Influencing, Storytelling, Communication, Social Skills, Critical Thinking, Decision Making

    4.8 stars, 413 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (413) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Well Being & Self Care: for Physical and Mental Health

    Skills you'll gain: Habit Formation, Stress Management, Positivity, Personal Care, Mindfulness, Meditation & Breathwork, Preventative Care, Mental and Behavioral Health, Behavioral Health, Personal Development, Self-Motivation, Behavioral Management, Self-Awareness, Mental Health, Resilience, Behavior Management, Assertiveness

    4.7 stars, 75 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (75) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Combining Scrum with Other Agile Methodologies

    Skills you'll gain: Behavior-Driven Development, DevSecOps, Test Driven Development (TDD), Kanban Principles, Continuous Integration, Agile Software Development, Lean Methodologies, DevOps, Agile Methodology, Scrum (Software Development), Software Development Methodologies, Lean Manufacturing, Development Testing, Continuous Deployment, Unit Testing, Continuous Delivery, Application Security, CI/CD, Integration Testing, Software Development

    4.7 stars, 568 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (568) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    MathWorks

    Electrified Systems Design Engineer

    Skills you'll gain: Power Electronics, Simulation and Simulation Software, Model Based Systems Engineering, Electronic Systems, Electrical Systems, Electrical Engineering, Three-Phase, Machine Controls, Systems Integration, Simulations, Electrical Power, Electronics Engineering, Electronics, Electric Power Systems, Data Import/Export, Engineering Analysis, Engineering, Engineering Design Process, Performance Tuning, Environmental Issue

    4.8 stars, 101 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (101) · Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Introduction to Parallel Programming with CUDA

    Skills you'll gain: Memory Management, Performance Tuning, System Programming, Hardware Architecture, Program Development, Computer Architecture, Performance Testing, Computer Hardware, Algorithms

    2.9 stars, 68 reviews, Intermediate, Course, 1 - 3 Months

    ★ 2.9 (68) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Personal Branding: Stand Out and Succeed

    Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Concision, Creativity, Case Studies

    4.7 stars, 170 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (170) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Retail Digital Supply Chain

    Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Retail Store Operations, Analytics, Digital Analysis, Supply Chain Systems, Business Analytics, Customer Analysis, Business Technologies, Descriptive Analytics, Customer Demand Planning, Predictive Analytics, Consumer Behaviour, Decision Making

    4.6 stars, 128 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (128) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The State University of New York

    Basic Information Literacy

    Skills you'll gain: digital literacy, Brainstorming, Planning, Information Management, Research, Critical Thinking, Investigation, Literacy, Ethical Standards And Conduct, Databases

    4.7 stars, 231 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (231) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Creativity Toolkit I: Changing Perspectives

    Skills you'll gain: Innovation, Creativity, Creative Thinking, Creative Problem-Solving, Ideation, Cognitive flexibility, Open Mindset, Recognizing Others, Resourcefulness, Empowerment, Organizational Leadership, Persistence, Problem Solving, Self-Motivation, Growth Mindedness, Collaboration, Motivational Skills, Constructive Feedback, Emotional Intelligence

    4.8 stars, 657 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (657) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Modern Issues in Food & Agriculture

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Food and Beverage, Sustainable Systems, Consumer Behaviour, Sustainable Development, Sustainability Standards, Environment and Resource Management, Food Safety and Sanitation, Climate Change Adaptation, Socioeconomics, Climate Change Mitigation, Environmental Policy, Economics, Packaging and Labeling, Public Policies, Economic Development, Emerging Technologies, Policy Analysis, Biotechnology

    4.9 stars, 15 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (15) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Sustainability Reporting: From Regulation to Implementation

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Corporate Sustainability, Sustainable Business, Business Reporting, Data Storytelling, Compliance Reporting, Data Visualization, Performance Reporting, Sustainability Standards, Environmental Regulations, Stakeholder Communications, Strategic Communication, Corporate Communications, Regulatory Requirements, Stakeholder Engagement, Environmental Issue, Report Writing, Auditors Report, Return On Investment

    4.7 stars, 47 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (47) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…505152…150

In summary, here are 10 of our most popular consumer behavior courses

  • Marketing Strategy: Illinois Tech
  • Creativity Toolkit II: Creative Collaboration: University of Illinois Urbana-Champaign
  • Well Being & Self Care: for Physical and Mental Health: Coursera
  • Combining Scrum with Other Agile Methodologies: LearnQuest
  • Electrified Systems Design Engineer: MathWorks
  • Introduction to Parallel Programming with CUDA: Johns Hopkins University
  • Personal Branding: Stand Out and Succeed: University of Michigan
  • Retail Digital Supply Chain: University of Pennsylvania
  • Basic Information Literacy: The State University of New York
  • Creativity Toolkit I: Changing Perspectives: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok