• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • C

    Coursera

    Project Management: Creating the WBS

    Skills you'll gain: Work Breakdown Structure, Project Scoping, Project Estimation, Organizational Skills, Scope Management, Procedure Development, Project Management Software, Project Management, Google Sheets, Verification And Validation, Technical Standard

    4.6 stars, 567 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (567) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universidad Nacional Autónoma de México

    Autoridad, dirección y liderazgo

    Skills you'll gain: Delegation Skills, Supervision, Leadership and Management, Management Training And Development, Leadership Development, Team Leadership, Leadership, Organizational Leadership, Team Motivation, Professional Development, Business Leadership, Staff Management, Coordinating, Personal Development, Motivational Skills, Organizational Effectiveness, Coordination, People Development, Business Management, Coaching

    4.8 stars, 3.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (3.5K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    The University of Sydney

    Information & Digital Literacy for University Success

    Skills you'll gain: Critical Thinking, digital literacy, Information Management, Digital Communications, Personal Integrity, Data Sharing, Professionalism, Data Ethics, Organizational Skills, Ethical Standards And Conduct, Identity and Access Management

    4.9 stars, 4.8K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (4.8K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    Emory University

    Weight Management: Beyond Balancing Calories

    Skills you'll gain: Habit Formation, Nutrition and Diet, Physiology, Stress Management, Behavior Management, Biology, Goal Setting, Endocrinology, Mindfulness, Exercise Science

    4.7 stars, 1.3K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (1.3K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Algorithms for Battery Management Systems

    Skills you'll gain: Electrical Safety, Electrical Systems, High Voltage, Simulation and Simulation Software, Simulations, Safety Standards, Electronic Components, Estimation, Control Systems, Thermal Management, Electronics, Mathematical Modeling, Power Electronics, Electrical Power, Failure Analysis, Electrical Engineering, Energy and Utilities, Model Evaluation, Mathematical Software, Applied Mathematics

    4.7 stars, 2.6K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.7 (2.6K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • P

    Pearson

    Product Development and Services Marketing

    Skills you'll gain: New Product Development, Product Lifecycle Management, Product Development, Product Planning, Product Management, Product Marketing, Packaging and Labeling, Product Strategy, Product Lining, Branding, Brand Management, Marketing, Brand Strategy, Product Quality (QA/QC), Marketing Strategies, Consumer Behaviour, Value Propositions, Quality Management, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Information​ ​Systems

    Skills you'll gain: Enterprise Resource Planning, Business Systems Analysis, Systems Analysis, Requirements Analysis, Cybersecurity, Business Requirements, Business Analysis, Business Systems, Cyber Attacks, Cloud Computing, Cyber Security Strategy, Cloud Services, IT Management, Change Management, Business Software, Organizational Change, Technology Strategies, Information Technology, Project Management, Critical Thinking

    4.8 stars, 2.2K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (2.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • Y

    Yale University

    The Global Financial Crisis

    Skills you'll gain: Crisis Management, Financial Policy, Mortgage Loans, Financial Regulation, Financial Systems, Policy Analysis, Research, and Development, Economics, Policy, and Social Studies, Financial Regulations, Public Policies, Crisis Intervention, Financial Services, General Finance, Credit Risk, Lending and Underwriting, Risk Management Framework, Financial Market, Consumer Lending, International Finance, Contingency Planning, Loans

    4.8 stars, 2.3K reviews, Mixed, Course, 3 - 6 Months

    ★ 4.8 (2.3K) · Mixed · Course · 3 - 6 Months

    Category: Preview
    Preview
  • M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Data-Driven Marketing, Marketing Analytics, Digital Marketing Tools, Google Analytics, Online Advertising, Meta Ads Manager, Digital Marketing, Data Capture, Application Programming Interface (API), Law, Regulation, and Compliance, Web Analytics, Information Privacy, Data Integration, Analytics, Data Analysis, Advertising

    4.8 stars, 2.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (2.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Brand Storytelling For Sales: Influence Buyer Decisions

    Skills you'll gain: Rapport Building, Consultative Selling, Persuasive Communication, Storytelling, Selling Techniques, Consumer Behaviour, Emotional Intelligence, Non-Verbal Communication, Empathy & Emotional Intelligence, Customer Relationship Building, Marketing Psychology, Verbal Communication Skills, Trustworthiness, Sales Strategy, Sales, Brand Strategy, Influencing, Sales Process, Decision Making, Leadership

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad de los Andes

    Liderazgo efectivo para el siglo XXI

    Skills you'll gain: Community Organizing, Emotional Intelligence, Self-Awareness, Resilience, Empathy & Emotional Intelligence, Personal Development, Teamwork, Storytelling, Experimentation, Team Building, Social Skills, Initiative and Leadership, Leadership, Leadership Development, Persistence, Team Leadership, Management Training And Development, Community Development, Leadership Studies, Ethical Standards And Conduct

    4.9 stars, 3.7K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.9 (3.7K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Goldman Sachs

    Fundamentals of Operations, with Goldman Sachs 10,000 Women

    Skills you'll gain: Process Mapping, Process Analysis, Operational Efficiency, Business Operations, Operations Management, Operational Analysis, Process Management, Operations, Business Process, Business Process Improvement, Process Optimization, Process Development, Process Improvement, Customer experience improvement, Growth Strategies, Business Technologies

    4.6 stars, 417 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (417) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
1…545556…834

In summary, here are 10 of our most popular brand management courses

  • Project Management: Creating the WBS: Coursera
  • Autoridad, dirección y liderazgo: Universidad Nacional Autónoma de México
  • Information & Digital Literacy for University Success: The University of Sydney
  • Weight Management: Beyond Balancing Calories: Emory University
  • Algorithms for Battery Management Systems: University of Colorado Boulder
  • Product Development and Services Marketing: Pearson
  • Information​ ​Systems: University of Minnesota
  • The Global Financial Crisis: Yale University
  • Marketing Analytics Foundation: Meta
  • Brand Storytelling For Sales: Influence Buyer Decisions: The Expert Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok