Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Adobe Express, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, Social Media, Content Creation, Graphic Design, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Typography, Color Theory, Storytelling, Branding
Beginner · Professional Certificate · 3 - 6 Months

University of California, Davis
Skills you'll gain: Surveys, Survey Creation, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Statistical Methods, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Business Research
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Cost Estimation, Work Breakdown Structure, Project Risk Management, Project Schedules, Project Performance, Estimation, Project Planning, Communication Planning, Quality Management, Change Control, Timelines, Project Management, Milestones (Project Management), Planning, Peer Review, Budgeting, Scheduling, Risk Analysis, Project Implementation, Risk Management
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Agentic Workflows, Prompt Patterns, Generative AI, AI Orchestration, Workflow Management, AI Enablement, Agentic systems, LLM Application, Productivity, OpenAI, AI Personalization, Business Process Automation, AI Product Strategy, Large Language Modeling, Automation, Artificial Intelligence, Expense Management
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Marketing Automation, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Acquisition Management, Marketing Operations, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Management, Brand Management, Business Metrics, Data Capture, Data-Driven Decision-Making, Market Research
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Agile Product Development, User Story, Design Thinking, Agile Methodology, Agile Software Development, Product Design, Product Development, User Centered Design, User Research, Persona Development, Innovation, Product Management, Discussion Facilitation, Software Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, ChatGPT, Generative Adversarial Networks (GANs), Responsible AI, OpenAI, AI Product Strategy, Data Ethics, Large Language Modeling, Leadership and Management, AI Enablement, Business Leadership, Business Ethics, Hugging Face, Legal Risk, Real Time Data, IBM Cloud, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Brand Strategy, Analytics, Talent Management, Retail Store Operations, Marketing Strategies, Business Technologies, Customer Insights, Performance Management
Beginner · Specialization · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Entrepreneurship, People Management, Business Management, Human Resources Management and Planning, Marketing, Accounting, Customer experience strategy (CX), Financial Management, Business Marketing, Financial Analysis, Innovation, Finance, Recruitment, Persona (User Experience)
Mixed · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Marketing, Financial Statement Analysis, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: User Experience Design, Web Content Accessibility Guidelines, User Story, Usability, User Research, Human Factors, Human Centered Design, Ideation, User Flows, Competitive Analysis, Mockups, Persona Development
Beginner · Course · 1 - 4 Weeks

Creo Incubator
Skills you'll gain: Go To Market Strategy, Growth Strategies, Market Analysis, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Target Market, Product Marketing, Data-Driven Decision-Making, Financial Statements, Ideation, Lean Methodologies, Adaptability, Innovation, Fundraising, Mergers & Acquisitions, Finance, Marketing Channel, Project Finance, Critical Thinking and Problem Solving
Beginner · Specialization · 3 - 6 Months