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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    Universidad de los Andes

    Maestría en Ingeniería de Software

    Skills you'll gain: User Story, Supervised Learning, Software Architecture, Unsupervised Learning, LLM Application, Test Automation, Design Thinking, Cloud-Native Computing, Process Analysis, Web Content Accessibility Guidelines, Organizational Strategy, Data Storytelling, Classification Algorithms, Kotlin, Dashboard, Deep Learning, Engineering Management, Stakeholder Management, Technology Strategies, Site Reliability Engineering

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Job Ready
    Job Ready
    U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Scope Management, Negotiation, Leadership Studies, Stakeholder Management, Earned Value Management, Intercultural Competence, Organizational Strategy, Organizational Leadership, Business Strategy, Research Design, Project Controls, Project Schedules, Strategic Planning, Cost Management, Institutional Review Board (IRB), Research, Strategic Marketing

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Job Ready
    Job Ready
    I

    Illinois Institute of Technology

    Master of Business Administration (MBA)

    Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Predictive Modeling, Organizational Leadership, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Game Theory, Business Strategy, Product Lifecycle Management, Microsoft Excel

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Introducción a la Ciencia de Datos

    Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Plot (Graphics), Data Visualization, Exploratory Data Analysis, Supervised Learning, Data Presentation, Model Evaluation, Graphing, Dimensionality Reduction, Data Science, Descriptive Analytics, Matplotlib, Predictive Modeling, Machine Learning Methods, Pandas (Python Package), Data-Driven Decision-Making, Data Processing, Time Series Analysis and Forecasting

    Credit offered

    Mastertrack · 6 - 12 Months

  • Status: New
    New
    G

    Google Cloud

    Principes de base de BigQuery pour les utilisateurs Teradata

    Skills you'll gain: Teradata SQL, Extract, Transform, Load, Identity and Access Management, Query Languages, Google Cloud Platform, SQL, Data Warehousing, Role-Based Access Control (RBAC), Big Data, Data Modeling, Database Administration, Database Design, Data Import/Export, Data Migration, Data Mapping, Data Architecture, Database Architecture and Administration, Database Management Systems

    Intermediate · Course · 1 - 3 Months

  • Status: Job Ready
    Job Ready
    U

    University of North Texas

    Bachelor of Science in General Business

    Skills you'll gain: Operations Management, Model Evaluation, Leadership Studies, Compensation Strategy, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Mediation, Sales Process, Statistical Visualization, Driving engagement, Design Thinking, Public Policies, Probability & Statistics, Social Sciences, Global Marketing, Cultural Diversity, Molecular, Cellular, and Microbiology, Music History

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Gestión y Políticas en Salud Pública

    Skills you'll gain: Epidemiology, Diagnostic Tests, Descriptive Analytics, Public Health and Disease Prevention, Descriptive Statistics, Business Analytics, Gerontology, Social Determinants Of Health, Object Oriented Design, Occupational Health, Health Policy, Healthcare Ethics, Digital Transformation, Cloud Security, Team Leadership, Governance, Telehealth, Program Evaluation, Public Health, Health Systems

    Credit offered

    Mastertrack · 6 - 12 Months

  • P

    Pontificia Universidad Católica de Chile

    Diplomado en Analítica de los Negocios

    Skills you'll gain: Descriptive Analytics, Business Analytics, Plot (Graphics), Logistic Regression, Statistical Inference, Data Visualization, Data Mining, Graphing, Statistical Modeling, Dimensionality Reduction, Big Data, Regression Analysis, Predictive Modeling, Statistical Methods, Data Analysis, Analytics, R (Software), Predictive Analytics, Data Visualization Software, Data-Driven Decision-Making

    Credit offered

    Mastertrack · 6 - 12 Months

  • Status: Job Ready
    Job Ready
    U

    University of Illinois at Urbana-Champaign

    Master of Business Administration | iMBA

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Data Visualization, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Preview
    Preview
    U

    Universidad Austral

    Creación de tableros y storytelling con Tableau

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Business Intelligence, Human Resource Strategy, Business Modeling, Key Performance Indicators (KPIs), Selling Techniques, Strategic Marketing, Business Planning, Corporate Sustainability, Portfolio Management, Financial Statements, Digital Transformation, Business Analytics, Retail Management, IT Management, Online Advertising, B2B Sales, Innovation, Experience Design, Marketing Planning, Branding

    Earn a degree

    Degree · 1 - 4 Years

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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