• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    AI for Writing and Communicating

    Skills you'll gain: Google Gemini, AI literacy, Communication Planning, Report Writing, Public Speaking, Google Workspace, AI Personalization, Persona Development, AI Enablement, AI Workflows, Generative AI, Stakeholder Engagement, Management Reporting, Stakeholder Analysis, Artificial Intelligence, Responsible AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    443 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Applied Machine Learning in Python

    Skills you'll gain: Feature Engineering, Model Evaluation, Applied Machine Learning, Supervised Learning, Scikit Learn (Machine Learning Library), Predictive Modeling, Machine Learning Methods, Machine Learning, Model Training, Model Optimization, Machine Learning Algorithms, Unsupervised Learning, Python Programming, Classification Algorithms, Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8.8K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Investment Banking

    Skills you'll gain: Investment Banking, Financial Modeling, Mergers & Acquisitions, Financial Statement Analysis, Financial Statements, Financial Data, Private Equity, Capital Markets, Financial Analysis, Finance, Bidding, Equities, Business Valuation, Transaction Processing, Loans, Financial Market, Financial Forecasting, Corporate Finance, Cash Flows, Dealing With Ambiguity

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Securitized Products and Structured Finance Basics

    Skills you'll gain: Securities (Finance), Investment Banking, Financial Services, Mortgage Loans, Capital Markets, Market Liquidity, Cash Flows, Financial Market, Credit Risk, Banking, Cash Management, Investment Management, Asset Management, Finance, Financial Management, Financial Analysis, Risk Management, Risk Analysis, Analysis, Return On Investment

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    UX Design Fundamentals

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Experience, User Experience Design, User Interface (UI), Adobe XD, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, Design Research, User Flows, Application Design, Information Architecture, Ideation, Adobe InDesign, Adobe Illustrator

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Introduction to Imagemaking

    Skills you'll gain: Graphic and Visual Design, Visual Storytelling, Graphic Design, Digital Design, Adobe InDesign, Layout Design, Storytelling, Multimedia, Design Elements And Principles, Design Research, Digital Publishing, Peer Review, Aesthetics, Design Reviews, Creativity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business: Advanced

    Skills you'll gain: Excel Formulas, Dashboard, Dashboard Creation, Microsoft Excel, Spreadsheet Software, Data Wrangling, Data Preprocessing, Data Manipulation, Data Processing, Data Presentation, Interactive Data Visualization, Excel Macros, Data Analysis Software, Business Analytics, Analytical Skills, Advanced Analytics, Business Mathematics, Financial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Globalization, Economic Growth and Stability

    Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Demography, Market Opportunities, International Relations, Tax, Business Economics, Policy Analysis, Risk Analysis, Socioeconomics, Market Data, Payment Systems, Crisis Management, Fiscal Management, Analysis, Social Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Private Equity Structuring, Modeling and Valuation

    Skills you'll gain: Private Equity, Financial Modeling, Business Valuation, Cash Flow Forecasting, Investment Management, Financial Forecasting, Financial Analysis, Financial Statement Analysis, Performance Analysis, Investments, Working Capital, Return On Investment, Negotiation, Depreciation, Forecasting, Analysis, Operations, Market Dynamics, Decision Making, Environment

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Microeconomics: When Markets Fail

    Skills you'll gain: Market Dynamics, Economics, Economics, Policy, and Social Studies, Socioeconomics, Supply And Demand, Market Analysis, Competitive Analysis, Tax, Public Policies, Policy Analysis, Research, and Development, Cost Benefit Analysis, Resource Allocation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    664 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Marketing Strategy and Consumer Behavior

    Skills you'll gain: Marketing Planning, Marketing Effectiveness, Marketing Strategies, Marketing Psychology, Marketing, Strategic Marketing, Marketing Budgets, Marketing Management, Market Share, Marketing Strategy and Techniques, Business Planning, Value Propositions, Competitive Analysis, Data-Driven Marketing, Customer Retention, Brand Marketing, Marketing Automation, Marketing Channel, Marketing Analytics, Consumer Behaviour

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of London

    Probability and Statistics: To p or not to p?

    Skills you'll gain: Descriptive Statistics, Statistics, Probability & Statistics, Exploratory Data Analysis, Statistical Methods, Statistical Hypothesis Testing, Data Visualization, Decision Intelligence, Operations Research, Data-Driven Decision-Making, Statistical Modeling, Data Analysis, Probability, Probability Distribution, Statistical Analysis, Sampling (Statistics), Statistical Inference, Mathematical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

1…656667…443

In summary, here are 10 of our most popular market research courses

  • AI for Writing and Communicating: Google
  • Applied Machine Learning in Python: University of Michigan
  • Investment Banking: John Wiley & Sons
  • Securitized Products and Structured Finance Basics: EDUCBA
  • UX Design Fundamentals: California Institute of the Arts
  • Introduction to Imagemaking: California Institute of the Arts
  • Excel Skills for Business: Advanced: Macquarie University
  • Globalization, Economic Growth and Stability: IE Business School
  • Private Equity Structuring, Modeling and Valuation: EDUCBA
  • Microeconomics: When Markets Fail: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok